Harsharanj S. Jagpal

Rutgers, The State University of New Jersey

311 North 5th Street

New Brunswick, NJ 08854

United States

SCHOLARLY PAPERS

3

DOWNLOADS

254

CITATIONS

2

Scholarly Papers (3)

1.

A Conjoint Approach for Consumer - and Firm-Level Brand Valuation

Journal of Marketing Research, Vol. 46, No. 6, pp. 846-862, 2009
Number of pages: 18 Posted: 16 Nov 2011
Kamel Jedidi, Harsharanj S. Jagpal and Madiha Ferjani
Columbia Business School - Marketing, Rutgers, The State University of New Jersey and affiliation not provided to SSRN
Downloads 230 (131,210)
Citation 4

Abstract:

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2.

Finite-Mixture Structural Equation Models for Response-Based Segmentation and Unobserved Heterogeneity

Marketing Science, Vol. 16, No. 1, pp. 39-59, 1997
Number of pages: 22 Posted: 09 Jun 2016
Kamel Jedidi, Harsharanj S. Jagpal and Wayne S. DeSarbo
Columbia Business School - Marketing, Rutgers, The State University of New Jersey and Pennsylvania State University
Downloads 13 (555,841)
Citation 15

Abstract:

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structural equation models, market segmentation, finite mixture models, confirmatory factor analysis, customer satisfaction

3.

STEMM: A General Finite Mixture Structural Equation Model

Journal of Classification, Volume 14, Issue 1, pp 23-50, 1997
Number of pages: 28 Posted: 09 Jun 2016
Kamel Jedidi, Harsharanj S. Jagpal and Wayne S. DeSarbo
Columbia Business School - Marketing, Rutgers, The State University of New Jersey and Pennsylvania State University
Downloads 11 (568,049)

Abstract:

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Structural equations, Finite mixtures, Maximum likelihood, Emo­tions, Weight loss