Jiang Lai

University of British Columbia (UBC) - Division of Marketing

Canada

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Scholarly Papers (1)

1.

Measuring Asymmetric Persistence and Interaction Effects of Media Exposures Across Platforms

Posted: 20 Oct 2013
New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and University of British Columbia (UBC) - Division of Marketing

Abstract:

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