Suresh Chandra Patnaik

NIST (National Institute of Science and Technology)

Palur Hills,

Berhampur

Berhampur, OR Orissa 761008

India

http://www.nist.edu

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Implementation of Right CRM Strategy for Pharmaceutical Industry

Delhi Business Review, Vol. 9, No. 2, July-December, 2008
Number of pages: 13 Posted: 22 Dec 2009
Prasanta Kumar Padhy and Suresh Chandra Patnaik
Berhampur University, India and NIST (National Institute of Science and Technology)
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Abstract:

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CRM, Pharmaceutical Marketing, Salesforce Effectiveness