Scott H. Young

Perception Research Services

Fort Lee, NJ 07024

United States

SCHOLARLY PAPERS

2

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Top 14,037

in Total Papers Downloads

3,522

SSRN CITATIONS

2

CROSSREF CITATIONS

5

Scholarly Papers (2)

1.

Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data

INSEAD Business School Research Paper No. 2007/22/MKT/ACGRD
Number of pages: 46 Posted: 24 Nov 2007
INSEAD, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and Perception Research Services
Downloads 2,103 (6,903)
Citation 16

Abstract:

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2.

Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase

INSEAD Working Paper No. 2009/24/MKT/ACGRD
Number of pages: 49 Posted: 21 May 2009 Last Revised: 04 Apr 2012
INSEAD, University of Pennsylvania - Marketing Department, Perception Research Services and University of Pennsylvania - Marketing Department
Downloads 1,419 (13,197)
Citation 3

Abstract:

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