Arne Westermann

Westermann Kommunikation

Ehrenfeldstr. 34

Bochum, 44795

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SCHOLARLY PAPERS

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Scholarly Papers (8)

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1.

An Odd Couple: Current Trends in General Managers' and PR Professionals' Perceptions of Communication in Corporate Management

Zeitschrift für Führung und Organisation (zfo), Vol. 74, No. 3, pp. 171-173, 2005
Number of pages: 8 Posted: 16 Dec 2005 Last Revised: 01 Dec 2011
Holger Sievert and Arne Westermann
Macromedia University and Westermann Kommunikation
Downloads 180 (172,349)

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Corporate Communication, Public Relations, General Management

2.

New Qualification Types for Successful Corporate Communication and Governance: An Empirical Analysis of the German Situation in PR Managers' Training and Executive Education

Number of pages: 14 Posted: 11 Mar 2007 Last Revised: 23 Jun 2009
Holger Sievert, Michael Thomann and Arne Westermann
Macromedia University, T&S Personalberatung and Westermann Kommunikation
Downloads 179 (173,214)

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PR, Corporate Communication, Qualifications, Continuing Education, Typology

3.

From Classical PR Professional to Management Oriented Communicator (Vom klassischen PR Profi zum managementorientierten Kommunikator)

STRATEGISCH KOMMUNIZIEREN UND FÜHREN. EINE AKTUELLE STUDIE ZU PROFIL UND QUALIFIZIERUNG FÜR EINE TRANSPARENTE UNTERNEHMENSKOMMUNIKATION, Langen, C. & Sievert, H., eds., pp. 43-63, Gütersloh: Verlag Bertelsmann Stiftung, 2006
Number of pages: 21 Posted: 23 Nov 2007 Last Revised: 07 Apr 2010
Holger Sievert, Arne Westermann and Michael Thomann
Macromedia University, Westermann Kommunikation and T&S Personalberatung
Downloads 165 (185,899)

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PR, communication, education, qualification

4.

The Great Wall within Companies: Why General Managers and Communication Responsible in Business Life Often Do Not Understand Each Other

Downloads 156 (194,993)

The Great Wall within Companies: Why General Managers and Communication Responsible in Business Life Often Do Not Understand Each Other

Peking University Business Review, Vol. 37, pp. 108-111, 2007/2008
Number of pages: 4 Posted: 19 Oct 2007 Last Revised: 01 Dec 2011
Anabel Houben, Holger Sievert and Arne Westermann
affiliation not provided to SSRN, Macromedia University and Westermann Kommunikation
Downloads 89 (296,791)

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China, corporate communications, cross cultural, management, communication

The Great Wall within Companies: Why General Managers and Communication Responsible in Business Life Often Do Not Understand Each Other Processes

COMMUNICATION AND LEADERSHIP IN THE 21ST CENTURY, Sievert, H. & Bell, D., eds., pp. 170-188, Verlag Bertelsmann Stiftung, Gütersloh, 2008
Number of pages: 19 Posted: 02 Apr 2009 Last Revised: 01 Dec 2011
Holger Sievert, Arne Westermann and Anabel Houben
Macromedia University, Westermann Kommunikation and affiliation not provided to SSRN
Downloads 67 (351,610)

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PR, corporate communications, change, management, communication

5.

The Two Sides of Change: How General Managers and PR Specialists Can Lead Companies Together Through Communication (Die zwei Seiten des Change: Wie General Manager und PR-Verantwortliche gemeinsam Unternehmen durch Kommunikation führen können)

STRATEGISCH KOMMUNIZIEREN UND FÜHREN. EINE AKTUELLE STUDIE ZU PROFIL UND QUALIFIZIERUNG FÜR EINE TRANSPARENTE UNTERNEHMENSKOMMUNIKATION, Langen, C., Sievert, H. & Bell, D., eds., pp. 102-110, Gütersloh: Verlag Bertelsmann Stiftung, 2006
Number of pages: 9 Posted: 23 Nov 2007 Last Revised: 11 Aug 2009
Holger Sievert and Arne Westermann
Macromedia University and Westermann Kommunikation
Downloads 107 (260,724)

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change, qualification, communication, PR

6.

'It’s the People, Stupid!' - Why General Managers and Communication Professionals Often do not Understand Each Other - e.g. in Change Processes

INSTITUTIONALISING PR AND CORPORATE COMMUNICATION, PROCEEDINGS OF THE EUPRERA 2008 MILAN CONGRESS, E. Invernizzi, T. Muzi Falconi, S. Romenti, eds., pp. 1109-1129, 2009
Number of pages: 21 Posted: 05 Jul 2010
Arne Westermann and Holger Sievert
Westermann Kommunikation and Macromedia University
Downloads 57 (376,782)

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Communication, Corporate, PR

7.

Leading (in) Communications? An Empirical Analysis of the German Situation in PR Managers' and Executive Education

COMMUNICATION AND LEADERSHIP IN THE 21ST CENTURY. THE DIFFICULT PATH FROM CLASSICAL PUBLIC RELATIONS TO GENUINE MODERN COMMUNICATION MANAGEMENT, Sievert, H. & Bell, D. eds., pp. 220-232, Gütersloh: Verlag Bertelsmann Stiftung, 2008
Number of pages: 13 Posted: 02 Apr 2009 Last Revised: 16 Mar 2010
Holger Sievert and Arne Westermann
Macromedia University and Westermann Kommunikation
Downloads 41 (432,996)

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management, PR, education, training, Germany

8.

An Odd Couple: Current Trends in General Managers' and PR Professionals' Perceptions of Communication in Corporate Management (Ungleiche Brüder: Aktuelle Einstellungen Von General Managern Und Pr-Verantwortlichen Zur Unternehmensführung Durch Kommunikation)

Zeitschrift für Führung und Organisation (ZFO), Vol. 74, No. 3, pp. 171-173, 2005
Number of pages: 3 Posted: 10 Mar 2010 Last Revised: 01 Dec 2011
Holger Sievert and Arne Westermann
Macromedia University and Westermann Kommunikation
Downloads 38 (445,492)
Citation 1

Abstract:

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Corporate Communication, Public Relations, General Management