Alex De Fursac Gash

Capco

120 Broadway, 15th Floor

New York, NY 10271

United States

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Applied Financial Marketing - Myth Versus Reality

Journal of Financial Transformation, Vol. 21, pp. 55-66, 2007
Number of pages: 12 Posted: 27 Nov 2007 Last Revised: 08 Jul 2009
Shahin Shojai, Julian Badcock and Alex De Fursac Gash
Capco Institute, Capco and Capco
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Financial Marketing