Kannan Srinivasan

Carnegie Mellon University

Pittsburgh, PA 15213-3890

United States

SCHOLARLY PAPERS

11

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4,833

SSRN CITATIONS
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SSRN RANKINGS

Top 44,954

in Total Papers Citations

7

CROSSREF CITATIONS

5

Scholarly Papers (11)

1.

Measuring the Impact of Promotions on Brand Switching Under Rational Consumer Behavior

Tuck School of Business Working Paper No. 02-10
Number of pages: 47 Posted: 06 May 2002
Baohong Sun, Scott Neslin and Kannan Srinivasan
Carnegie Mellon University - David A. Tepper School of Business, Dartmouth College - Tuck School of Business and Carnegie Mellon University
Downloads 2,534 (5,202)
Citation 3

Abstract:

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Sales Promotion, Choice Models, Market Response

2.

Active Versus Passive Loyalty: A Structural Model of Consideration Set Formation

Review of Marketing Science WP No. 2001628
Number of pages: 44 Posted: 07 May 2002
Nitin Mehta, Surendra Rajiv and Kannan Srinivasan
University of Toronto - Rotman School of Management, University of Chicago - Marketing Management and Carnegie Mellon University
Downloads 874 (27,814)

Abstract:

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Consumer Inertia, Consideration Set, Brand Loyalty, Consumer Learning, Bayesian Updating, Structural Model

3.

Large-Scale Cross-Category Analysis of Consumer Review Content and Sales Conversion Leveraging Deep Learning

NET Institute Working Paper No. 16-09
Number of pages: 84 Posted: 11 Oct 2016 Last Revised: 12 Jul 2019
Xiao Liu, Dokyun (DK) Lee and Kannan Srinivasan
New York University (NYU) - Leonard N. Stern School of Business, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University
Downloads 642 (42,520)
Citation 3

Abstract:

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Consumer Purchase Journey, Product Reviews, Review Content, Deep Learn- ing, Content Engineering, Economic Impact of Text

4.

Competitive Dynamics in the Sharing Economy: An Analysis in the Context of Airbnb and Hotels

Number of pages: 67 Posted: 21 Jun 2018 Last Revised: 31 Jul 2018
Hui Li and Kannan Srinivasan
Carnegie Mellon University and Carnegie Mellon University
Downloads 603 (46,165)
Citation 5

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Sharing Economy, Airbnb, Hotel Industry, Seasonality, Competition

5.

Freemium as an Optimal Strategy for Market Dominant Firms

Number of pages: 58 Posted: 14 Jun 2018
Zijun (June) Shi, Kaifu Zhang and Kannan Srinivasan
Hong Kong University of Science & Technology (HKUST), Carnegie Mellon University and Carnegie Mellon University
Downloads 98 (281,892)
Citation 2

Abstract:

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6.

Market Shifts in the Sharing Economy: The Impact of Airbnb on Housing Rentals

Number of pages: 43 Posted: 13 Aug 2019 Last Revised: 09 Jan 2020
Yijin Kim, Hui Li and Kannan Srinivasan
Carnegie Mellon University - David A. Tepper School of Business, Carnegie Mellon University and Carnegie Mellon University
Downloads 82 (315,329)

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7.

Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls

Marketing Science, Vol. 32, No. 2, 2013; 271-293; DOI: 10.1287/mksc.1120.0760
Posted: 13 Nov 2013
Kevin Chung, Timothy Derdenger and Kannan Srinivasan
University of Wisconsin - Madison, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University

Abstract:

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endorsements, competitive analysis, entertainment marketing

8.

Editorial — Marketing Science: A Strategic Review

Marketing Science, Vol. 32, No. 1, 2013; pp. 4-7; DOI: 10.1287/mksc.1120.0763
Posted: 12 Nov 2013
University of Chicago, University of California, Los Angeles (UCLA) - Anderson School of Management, MIT Sloan School of Management, University of Pennsylvania - Marketing Department, Carnegie Mellon University and Duke University - Fuqua School of Business

Abstract:

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9.

Consumers' Extent of Evaluation in Brand Choice

Journal of Business, Vol. 72, No. 2, April 1999
Posted: 30 Mar 1999
B. P. S. Murthi and Kannan Srinivasan
University of Texas at Dallas - Department of Marketing and Carnegie Mellon University

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10.

Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs

Working Paper MS 94-01
Posted: 21 May 1998
Sridhar Moorthy and Kannan Srinivasan
University of Toronto - Rotman School of Management and Carnegie Mellon University

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11.

Design of Platform Reputation Systems: Optimal Information Disclosure

Number of pages: 45
Zijun (June) Shi, Kannan Srinivasan and Kaifu Zhang
Hong Kong University of Science & Technology (HKUST), Carnegie Mellon University and Alibaba Group
Downloads 0

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reputation system, information disclosure, platform, e-commerce