Kannan Srinivasan

Carnegie Mellon University

Pittsburgh, PA 15213-3890

United States

  • Carnegie Mellon University

SCHOLARLY PAPERS

14

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10,212

TOTAL CITATIONS
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Top 11,514

in Total Papers Citations

89

Scholarly Papers (14)

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1.

Measuring the Impact of Promotions on Brand Switching Under Rational Consumer Behavior

Number of pages: 47 Posted: 06 May 2002
Baohong Sun, Scott Neslin and Kannan Srinivasan
Carnegie Mellon University - David A. Tepper School of Business, Dartmouth College - Tuck School of Business and Carnegie Mellon University
Downloads 2,799 (10,047)
Citation 4

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Sales Promotion, Choice Models, Market Response

2.

Market Shifts in the Sharing Economy: The Impact of Airbnb on Housing Rentals

Management Science
Number of pages: 53 Posted: 13 Aug 2019 Last Revised: 17 Sep 2021
Hui Li, Yijin Kim and Kannan Srinivasan
The University of Hong Kong, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University
Downloads 1,746 (21,400)

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3.

Competitive Dynamics in the Sharing Economy: An Analysis in the Context of Airbnb and Hotels

Number of pages: 67 Posted: 21 Jun 2018 Last Revised: 31 Jul 2018
Hui Li and Kannan Srinivasan
The University of Hong Kong and Carnegie Mellon University
Downloads 1,448 (28,358)
Citation 14

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Sharing Economy, Airbnb, Hotel Industry, Seasonality, Competition

4.

Active Versus Passive Loyalty: A Structural Model of Consideration Set Formation

Review of Marketing Science WP No. 2001628
Number of pages: 44 Posted: 07 May 2002
Nitin Mehta, Surendra Rajiv and Kannan Srinivasan
University of Toronto - Rotman School of Management, University of Chicago - Marketing Management and Carnegie Mellon University
Downloads 1,004 (48,207)

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Consumer Inertia, Consideration Set, Brand Loyalty, Consumer Learning, Bayesian Updating, Structural Model

5.

How Do Fast Fashion Copycats Affect the Popularity of Premium Brands? Evidence from Social Media

Boston University Questrom School of Business Research Paper No. 4246136
Number of pages: 61 Posted: 19 Oct 2022
Zijun (June) Shi, Xiao Liu, Dokyun Lee and Kannan Srinivasan
Hong Kong University of Science & Technology (HKUST), New York University (NYU) - Leonard N. Stern School of Business, Boston University - Questrom School of Business and Carnegie Mellon University
Downloads 933 (53,350)

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Copyright Policy, Fashion Analytics, Social Media, Computer Vision, Deep Learning

6.

Large-Scale Cross-Category Analysis of Consumer Review Content and Sales Conversion Leveraging Deep Learning

NET Institute Working Paper No. 16-09
Number of pages: 84 Posted: 11 Oct 2016 Last Revised: 12 Jul 2019
Xiao Liu, Dokyun Lee and Kannan Srinivasan
New York University (NYU) - Leonard N. Stern School of Business, Boston University - Questrom School of Business and Carnegie Mellon University
Downloads 924 (54,055)
Citation 38

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Consumer Purchase Journey, Product Reviews, Review Content, Deep Learn- ing, Content Engineering, Economic Impact of Text

7.

Design of Platform Reputation Systems: Optimal Information Disclosure

Number of pages: 56 Posted: 09 Apr 2020 Last Revised: 29 Jun 2022
Zijun (June) Shi, Kannan Srinivasan and Kaifu Zhang
Hong Kong University of Science & Technology (HKUST), Carnegie Mellon University and Alibaba Group
Downloads 604 (94,570)
Citation 5

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reputation system, information disclosure, platform, e-commerce

8.

Freemium as an Optimal Strategy for Market Dominant Firms

Number of pages: 58 Posted: 14 Jun 2018
Zijun (June) Shi, Kaifu Zhang and Kannan Srinivasan
Hong Kong University of Science & Technology (HKUST), Carnegie Mellon University and Carnegie Mellon University
Downloads 368 (171,314)
Citation 5

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9.

A Structured Analysis of Unstructured Big Data by Leveraging Cloud Computing

Liu, X., Singh, P. V., & Srinivasan, K. (2016). A structured analysis of unstructured big data by leveraging cloud computing. Marketing Science, 35(3), 363-388.
Number of pages: 37 Posted: 20 Jul 2020 Last Revised: 08 Sep 2020
Xiao Liu, Param Vir Singh and Kannan Srinivasan
New York University (NYU) - Leonard N. Stern School of Business, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University
Downloads 234 (273,745)
Citation 20

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big data; cloud computing; text mining; user generated content; Twitter; Google Trends

10.

Analyzing Bank Overdraft Fees with Big Data

Liu, X., Montgomery, A., & Srinivasan, K. (2018). Analyzing Bank Overdraft Fees with Big Data. Marketing Science, 37(6), 855-882.
Number of pages: 54 Posted: 20 Jul 2020 Last Revised: 08 Sep 2020
Xiao Liu, Alan Montgomery and Kannan Srinivasan
New York University (NYU) - Leonard N. Stern School of Business, Carnegie Mellon University - Tepper School of Business and Carnegie Mellon University
Downloads 152 (407,086)
Citation 3

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banking, overdraft fees, dynamic programming, big data

11.

Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls

Marketing Science, Vol. 32, No. 2, 2013; 271-293; DOI: 10.1287/mksc.1120.0760
Posted: 13 Nov 2013
Kevin Chung, Timothy Derdenger and Kannan Srinivasan
University of Wisconsin-Madison, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University

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endorsements, competitive analysis, entertainment marketing

12.

Editorial — Marketing Science: A Strategic Review

Marketing Science, Vol. 32, No. 1, 2013; pp. 4-7; DOI: 10.1287/mksc.1120.0763
Posted: 12 Nov 2013
Pradeep K. Chintagunta, Dominique M Hanssens, John R. Hauser, Jagmohan S. Raju, Kannan Srinivasan and Richard Staelin
University of Chicago, University of California, Los Angeles (UCLA) - Anderson School of Management, MIT Sloan School of Management, University of Pennsylvania - Marketing Department, Carnegie Mellon University and Duke University - Fuqua School of Business

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13.

Consumers' Extent of Evaluation in Brand Choice

Posted: 30 Mar 1999
B. P. S. Murthi and Kannan Srinivasan
University of Texas at Dallas - Department of Marketing and Carnegie Mellon University

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14.

Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs

Working Paper MS 94-01
Posted: 21 May 1998
Sridhar Moorthy and Kannan Srinivasan
University of Toronto - Rotman School of Management and Carnegie Mellon University

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