Kannan Srinivasan

Carnegie Mellon University

Pittsburgh, PA 15213-3890

United States

SCHOLARLY PAPERS

9

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CITATIONS
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3

Scholarly Papers (9)

1.

Measuring the Impact of Promotions on Brand Switching Under Rational Consumer Behavior

Tuck School of Business Working Paper No. 02-10
Number of pages: 47 Posted: 06 May 2002
Baohong Sun, Scott Neslin and Kannan Srinivasan
Carnegie Mellon University - David A. Tepper School of Business, Dartmouth College - Tuck School of Business and Carnegie Mellon University
Downloads 2,492 (4,856)
Citation 3

Abstract:

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Sales Promotion, Choice Models, Market Response

2.

Active Versus Passive Loyalty: A Structural Model of Consideration Set Formation

Review of Marketing Science WP No. 2001628
Number of pages: 44 Posted: 07 May 2002
Nitin Mehta, Surendra Rajiv and Kannan Srinivasan
University of Toronto - Rotman School of Management, University of Chicago - Marketing Management and Carnegie Mellon University
Downloads 859 (26,392)

Abstract:

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Consumer Inertia, Consideration Set, Brand Loyalty, Consumer Learning, Bayesian Updating, Structural Model

3.

Large Scale Cross Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep Learning

NET Institute Working Paper No. 16-09
Number of pages: 48 Posted: 11 Oct 2016 Last Revised: 23 Jun 2017
Xiao Liu, Dokyun Lee and Kannan Srinivasan
New York University (NYU) - Leonard N. Stern School of Business, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University
Downloads 499 (54,405)

Abstract:

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Consumer Purchase Journey, Product Reviews, Review Content, Deep Learning

4.

Competitive Dynamics in the Sharing Economy: An Analysis in the Context of Airbnb and Hotels

Number of pages: 67 Posted: 21 Jun 2018 Last Revised: 31 Jul 2018
Hui Li and Kannan Srinivasan
Carnegie Mellon University and Carnegie Mellon University
Downloads 367 (79,149)

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Sharing Economy, Airbnb, Hotel Industry, Seasonality, Competition

5.

Freemium as an Optimal Strategy for Market Dominant Firms

Number of pages: 58 Posted: 14 Jun 2018
Zijun (June) Shi, Kaifu Zhang and Kannan Srinivasan
Carnegie Mellon University, Carnegie Mellon University and Carnegie Mellon University
Downloads 76 (308,713)

Abstract:

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6.

Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls

Marketing Science, Vol. 32, No. 2, 2013; 271-293; DOI: 10.1287/mksc.1120.0760
Posted: 13 Nov 2013
Kevin Chung, Timothy Derdenger and Kannan Srinivasan
University of Wisconsin - Madison, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University

Abstract:

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endorsements, competitive analysis, entertainment marketing

7.

Editorial — Marketing Science: A Strategic Review

Marketing Science, Vol. 32, No. 1, 2013; pp. 4-7; DOI: 10.1287/mksc.1120.0763
Posted: 12 Nov 2013
University of Chicago, University of California, Los Angeles (UCLA) - Anderson School of Management, MIT Sloan School of Management, University of Pennsylvania - Marketing Department, Carnegie Mellon University and Duke University - Fuqua School of Business

Abstract:

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8.

Consumers' Extent of Evaluation in Brand Choice

Journal of Business, Vol. 72, No. 2, April 1999
Posted: 30 Mar 1999
B. P. S. Murthi and Kannan Srinivasan
University of Texas at Dallas - Department of Marketing and Carnegie Mellon University

Abstract:

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9.

Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs

Working Paper MS 94-01
Posted: 21 May 1998
Sridhar Moorthy and Kannan Srinivasan
University of Toronto - Rotman School of Management and Carnegie Mellon University

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