Kannan Srinivasan

Carnegie Mellon University

Pittsburgh, PA 15213-3890

United States

SCHOLARLY PAPERS

13

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SSRN CITATIONS
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Top 24,699

in Total Papers Citations

34

CROSSREF CITATIONS

4

Scholarly Papers (13)

1.

Measuring the Impact of Promotions on Brand Switching Under Rational Consumer Behavior

Number of pages: 47 Posted: 06 May 2002
Baohong Sun, Scott Neslin and Kannan Srinivasan
Carnegie Mellon University - David A. Tepper School of Business, Dartmouth College - Tuck School of Business and Carnegie Mellon University
Downloads 2,595 (6,029)
Citation 3

Abstract:

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Sales Promotion, Choice Models, Market Response

2.

Active Versus Passive Loyalty: A Structural Model of Consideration Set Formation

Review of Marketing Science WP No. 2001628
Number of pages: 44 Posted: 07 May 2002
Nitin Mehta, Surendra Rajiv and Kannan Srinivasan
University of Toronto - Rotman School of Management, University of Chicago - Marketing Management and Carnegie Mellon University
Downloads 898 (31,439)

Abstract:

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Consumer Inertia, Consideration Set, Brand Loyalty, Consumer Learning, Bayesian Updating, Structural Model

3.

Competitive Dynamics in the Sharing Economy: An Analysis in the Context of Airbnb and Hotels

Number of pages: 67 Posted: 21 Jun 2018 Last Revised: 31 Jul 2018
Hui Li and Kannan Srinivasan
Carnegie Mellon University and Carnegie Mellon University
Downloads 887 (31,965)
Citation 14

Abstract:

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Sharing Economy, Airbnb, Hotel Industry, Seasonality, Competition

4.

Large-Scale Cross-Category Analysis of Consumer Review Content and Sales Conversion Leveraging Deep Learning

NET Institute Working Paper No. 16-09
Number of pages: 84 Posted: 11 Oct 2016 Last Revised: 12 Jul 2019
Xiao Liu, Dokyun Lee and Kannan Srinivasan
New York University (NYU) - Leonard N. Stern School of Business, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University
Downloads 737 (41,192)
Citation 11

Abstract:

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Consumer Purchase Journey, Product Reviews, Review Content, Deep Learn- ing, Content Engineering, Economic Impact of Text

5.

Market Shifts in the Sharing Economy: The Impact of Airbnb on Housing Rentals

Number of pages: 50 Posted: 13 Aug 2019 Last Revised: 10 Feb 2021
Hui Li, Yijin Kim and Kannan Srinivasan
Carnegie Mellon University, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University
Downloads 172 (209,559)

Abstract:

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6.

Freemium as an Optimal Strategy for Market Dominant Firms

Number of pages: 58 Posted: 14 Jun 2018
Zijun (June) Shi, Kaifu Zhang and Kannan Srinivasan
Hong Kong University of Science & Technology (HKUST), Carnegie Mellon University and Carnegie Mellon University
Downloads 134 (256,059)
Citation 5

Abstract:

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7.

Design of Platform Reputation Systems: Optimal Information Disclosure

Number of pages: 45 Posted: 09 Apr 2020
Zijun (June) Shi, Kannan Srinivasan and Kaifu Zhang
Hong Kong University of Science & Technology (HKUST), Carnegie Mellon University and Alibaba Group
Downloads 105 (305,339)

Abstract:

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reputation system, information disclosure, platform, e-commerce

8.

A Structured Analysis of Unstructured Big Data by Leveraging Cloud Computing

Liu, X., Singh, P. V., & Srinivasan, K. (2016). A structured analysis of unstructured big data by leveraging cloud computing. Marketing Science, 35(3), 363-388.
Number of pages: 37 Posted: 20 Jul 2020 Last Revised: 08 Sep 2020
Xiao Liu, Param Vir Singh and Kannan Srinivasan
New York University (NYU) - Leonard N. Stern School of Business, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University
Downloads 31 (546,670)
Citation 7

Abstract:

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big data; cloud computing; text mining; user generated content; Twitter; Google Trends

9.

Analyzing Bank Overdraft Fees with Big Data

Liu, X., Montgomery, A., & Srinivasan, K. (2018). Analyzing Bank Overdraft Fees with Big Data. Marketing Science, 37(6), 855-882.
Number of pages: 54 Posted: 20 Jul 2020 Last Revised: 08 Sep 2020
Xiao Liu, Alan Montgomery and Kannan Srinivasan
New York University (NYU) - Leonard N. Stern School of Business, Carnegie Mellon University - Tepper School of Business and Carnegie Mellon University
Downloads 22 (601,862)
Citation 1

Abstract:

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banking, overdraft fees, dynamic programming, big data

10.

Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls

Marketing Science, Vol. 32, No. 2, 2013; 271-293; DOI: 10.1287/mksc.1120.0760
Posted: 13 Nov 2013
Kevin Chung, Timothy Derdenger and Kannan Srinivasan
University of Wisconsin - Madison, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University

Abstract:

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endorsements, competitive analysis, entertainment marketing

11.

Editorial — Marketing Science: A Strategic Review

Marketing Science, Vol. 32, No. 1, 2013; pp. 4-7; DOI: 10.1287/mksc.1120.0763
Posted: 12 Nov 2013
University of Chicago, University of California, Los Angeles (UCLA) - Anderson School of Management, MIT Sloan School of Management, University of Pennsylvania - Marketing Department, Carnegie Mellon University and Duke University - Fuqua School of Business

Abstract:

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12.

Consumers' Extent of Evaluation in Brand Choice

Posted: 30 Mar 1999
B. P. S. Murthi and Kannan Srinivasan
University of Texas at Dallas - Department of Marketing and Carnegie Mellon University

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13.

Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs

Working Paper MS 94-01
Posted: 21 May 1998
Sridhar Moorthy and Kannan Srinivasan
University of Toronto - Rotman School of Management and Carnegie Mellon University

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