Kannan Srinivasan

Carnegie Mellon University

Pittsburgh, PA 15213-3890

United States

SCHOLARLY PAPERS

10

DOWNLOADS
Rank 10,444

SSRN RANKINGS

Top 10,444

in Total Papers Downloads

4,418

CITATIONS

5

Scholarly Papers (10)

1.

Measuring the Impact of Promotions on Brand Switching Under Rational Consumer Behavior

Tuck School of Business Working Paper No. 02-10
Number of pages: 47 Posted: 06 May 2002
Baohong Sun, Scott Neslin and Kannan Srinivasan
Carnegie Mellon University - David A. Tepper School of Business, Dartmouth College - Tuck School of Business and Carnegie Mellon University
Downloads 2,499 (4,908)
Citation 3

Abstract:

Loading...

Sales Promotion, Choice Models, Market Response

2.

Active Versus Passive Loyalty: A Structural Model of Consideration Set Formation

Review of Marketing Science WP No. 2001628
Number of pages: 44 Posted: 07 May 2002
Nitin Mehta, Surendra Rajiv and Kannan Srinivasan
University of Toronto - Rotman School of Management, University of Chicago - Marketing Management and Carnegie Mellon University
Downloads 861 (26,645)

Abstract:

Loading...

Consumer Inertia, Consideration Set, Brand Loyalty, Consumer Learning, Bayesian Updating, Structural Model

3.

Large-Scale Cross-Category Analysis of Consumer Review Content and Sales Conversion Leveraging Deep Learning

NET Institute Working Paper No. 16-09
Number of pages: 84 Posted: 11 Oct 2016 Last Revised: 12 Jul 2019
Xiao Liu, Dokyun (DK) Lee and Kannan Srinivasan
New York University (NYU) - Leonard N. Stern School of Business, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University
Downloads 539 (49,995)

Abstract:

Loading...

Consumer Purchase Journey, Product Reviews, Review Content, Deep Learn- ing, Content Engineering, Economic Impact of Text

4.

Competitive Dynamics in the Sharing Economy: An Analysis in the Context of Airbnb and Hotels

Number of pages: 67 Posted: 21 Jun 2018 Last Revised: 31 Jul 2018
Hui Li and Kannan Srinivasan
Carnegie Mellon University and Carnegie Mellon University
Downloads 439 (64,619)
Citation 1

Abstract:

Loading...

Sharing Economy, Airbnb, Hotel Industry, Seasonality, Competition

5.

Freemium as an Optimal Strategy for Market Dominant Firms

Number of pages: 58 Posted: 14 Jun 2018
Zijun (June) Shi, Kaifu Zhang and Kannan Srinivasan
Carnegie Mellon University, Carnegie Mellon University and Carnegie Mellon University
Downloads 78 (307,813)

Abstract:

Loading...

6.

Market Shifts in the Sharing Economy: The Impact of Airbnb on Housing Rentals

Number of pages: 43 Posted: 13 Aug 2019
Yijin Kim, Hui Li and Kannan Srinivasan
Carnegie Mellon University - David A. Tepper School of Business, Carnegie Mellon University and Carnegie Mellon University
Downloads 2 (635,562)

Abstract:

Loading...

7.

Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls

Marketing Science, Vol. 32, No. 2, 2013; 271-293; DOI: 10.1287/mksc.1120.0760
Posted: 13 Nov 2013
Kevin Chung, Timothy Derdenger and Kannan Srinivasan
University of Wisconsin - Madison, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University

Abstract:

Loading...

endorsements, competitive analysis, entertainment marketing

8.

Editorial — Marketing Science: A Strategic Review

Marketing Science, Vol. 32, No. 1, 2013; pp. 4-7; DOI: 10.1287/mksc.1120.0763
Posted: 12 Nov 2013
University of Chicago, University of California, Los Angeles (UCLA) - Anderson School of Management, MIT Sloan School of Management, University of Pennsylvania - Marketing Department, Carnegie Mellon University and Duke University - Fuqua School of Business

Abstract:

Loading...

9.

Consumers' Extent of Evaluation in Brand Choice

Journal of Business, Vol. 72, No. 2, April 1999
Posted: 30 Mar 1999
B. P. S. Murthi and Kannan Srinivasan
University of Texas at Dallas - Department of Marketing and Carnegie Mellon University

Abstract:

Loading...

10.

Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs

Working Paper MS 94-01
Posted: 21 May 1998
Sridhar Moorthy and Kannan Srinivasan
University of Toronto - Rotman School of Management and Carnegie Mellon University

Abstract:

Loading...