Rutger van Oest

Tilburg University - Tilburg University School of Economics and Management

Assistant Professor of Marketing

P.O. Box 90153

Tilburg, 5000 LE

Netherlands

SCHOLARLY PAPERS

2

DOWNLOADS

533

SSRN CITATIONS

0

CROSSREF CITATIONS

2

Scholarly Papers (2)

1.

Extending the BG/NBD: A Simple Model of Purchases and Complaints

International Journal of Research in Marketing, Forthcoming
Number of pages: 31 Posted: 19 Nov 2010
Rutger van Oest and George Knox
Tilburg University - Tilburg University School of Economics and Management and Tilburg University
Downloads 310 (122,417)

Abstract:

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Complaints, Probability Models, Customer Base Analysis, Customer Lifetime Value

2.

I'm Here, But Maybe Not for Long: Using Complaints to Predict and Value Customers

Number of pages: 44 Posted: 27 Nov 2007
George Knox and Rutger van Oest
Tilburg University and Tilburg University - Tilburg University School of Economics and Management
Downloads 223 (170,711)

Abstract:

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Complaints, Customer Lifetime Value, Probability Models, Forecasting, Customer Base Analysis