Sumitro Banerjee

Grenoble Ecole de Management

Associate Professor of Marketing

12 Rue Pierre Semard

Grenoble, Cedex 01 38000

France

SCHOLARLY PAPERS

2

DOWNLOADS

247

CITATIONS

1

Scholarly Papers (2)

1.

Product Development Capability and Marketing Strategy for New Durable Products

ESMT Working Paper No. 13-01, in International Journal of Research in Marketing, Forthcoming
Number of pages: 44 Posted: 30 Jan 2013
Sumitro Banerjee and David Soberman
Grenoble Ecole de Management and University of Toronto - Rotman School of Management
Downloads 181 (165,361)

Abstract:

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product development, marketing strategy, durable goods, quality, signaling game

2.

How to Deal with Unprofitable Customers? A Salesforce Compensation Perspective

ESMT Working Paper No. 13-05
Number of pages: 40 Posted: 12 Jun 2013
Sumitro Banerjee and Alex Thevaranjan
Grenoble Ecole de Management and Syracuse University - School of Management
Downloads 66 (338,062)

Abstract:

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salesforce compensation, target markets, adverse selection, screening, pooling, principal-agent models, agency theory