Zhang Cheng

Fudan University

Beijing West District Baiyun Load 10th

Shanghai, 100045

China

SCHOLARLY PAPERS

6

DOWNLOADS

761

SSRN CITATIONS

5

CROSSREF CITATIONS

2

Scholarly Papers (6)

1.

Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness

Marketing Science, Forthcoming
Number of pages: 18 Posted: 27 Mar 2015 Last Revised: 19 Jun 2017
Chenxi Li, Xueming Luo, Zhang Cheng and Xiaoyi Wang
Fudan University - School of Management, Temple University, Fudan University and Zhejiang University
Downloads 594 (44,834)
Citation 7

Abstract:

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Mobile, Targeting, Field Experiment, E-commerce, Advertising, Weather

2.

IT Applications, Financial Analyst Recommendations, and Firm Stock Market Value

Number of pages: 44 Posted: 29 Apr 2014
Xueming Luo, Bin Gu and Zhang Cheng
Temple University, Arizona State University (ASU) - Department of Information Systems and Fudan University
Downloads 93 (279,833)

Abstract:

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3.

Risk-Mitigation in Supply Chain Digitization: A Study of System Modularity and IT Governance

Journal of Management Information Systems, Volume 30, Number 1/Summer 2013
Number of pages: 41 Posted: 01 Jun 2011 Last Revised: 10 Sep 2014
Ling Xue, Zhang Cheng, Ling Hong and Xia Zhao
Georgia State University, Fudan University, Fudan University - School of Management and University of North Carolina at Greensboro - Information Systems & Supply Chain Management
Downloads 74 (321,565)
Citation 1

Abstract:

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4.

Designing Modular Platforms: Implications of Application Programming Interfaces for Innovation and Imitation

Posted: 11 May 2018
Ling Xue, Peijian Song, Arun Rai, Zhang Cheng and Xia Zhao
Georgia State University, Nanjing University, Georgia State University - J. Mack Robinson College of Business, Fudan University and University of North Carolina at Greensboro - Information Systems & Supply Chain Management

Abstract:

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Software platform, Application Programming Interfaces, Innovation, Imitation, Modularity

5.

Consumers Watch and Talk: The Mediating Role of Electronic Word-of-Mouth Behavior between Firms’ Strategic Actions and Online Performance

Posted: 23 Apr 2014
Zhang Cheng, Peijian Song, Zhe Qu and Ling Xue
Fudan University, Nanjing University, Fudan University and Georgia State University

Abstract:

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electronic word-of-mouth, strategic actions, firm performance, mediating effect, Internet firms, consumer information processing

6.

Online Information Product Design: The Influence of Product Integration on Brand Extension

Song, Peijian, Cheng Zhang, & Ping Zhang (2013), Online Information Product Design: The Influence of Product Integration on Brand Extension, Decision Support Systems (DSS), Vol. 54, 826-837
Posted: 12 Nov 2013
Ping Zhang, Zhang Cheng and Peijian Song
Syracuse University, Fudan University and Independent

Abstract:

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