Bartholins Allé 10
bygn. 1323 - 321
Aarhus, 8000
Denmark
Aarhus University - Department of Business Administration
Organic food, Price, Repeat purchase, Cross-purchase, Polarisation index
Service branding, Brand attitudes, Brand satisfaction, Brand loyalty
Food advertisements, Imagery, Health claims, Nutrition claims, Process claims, Health motivation
Light beer, Alcohol, Perceptions, Motives, Preferences, Best-Worst Scaling method
Wines, Generation Y, United States of America, Best-worst scaling
Cask wine, Bag-in-box, Consumer preferences, Best-worst scaling, Latent class cluster analysis, Greece, Consumer behaviour, Wines, Market orientation
MAPP
Designation of origin labels, Quality assurance labels, Loyalty, Polarisation, Scanner data
Designation of origin labels, Qualityassurancelabels, Loyalty, Polarisation, Scanner data
Healthy eating, Discourses, Denmark, Word association task, Latent class clustering, Multinomial logistic regression
Health claims, Brand loyalty, Dirichlet, Juster Scale, Low-fat foods
Traceability, Consumer, Focus groups, RFID, Barcode
Health, Branding; Food products, Case study, Denmark
