Polymeros Chrysochou

Aarhus University - Department of Business Administration

Bartholins Allé 10

bygn. 1323 - 321

Aarhus, 8000

Denmark

SCHOLARLY PAPERS

16

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Scholarly Papers (16)

1.

The Role of Price as a Product Attribute in the Organic Food Context: An Exploration Based on Actual Purchase Data

Food Quality and Preference, Vol. 37, pp. 52-60, 2014
Posted: 17 Jun 2015
Aarhus University - MAPP Centre for Research on Customer Relations in the Food Sector, Aarhus University - Department of Business Administration, Independent and Aarhus University

Abstract:

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Organic food, Price, Repeat purchase, Cross-purchase, Polarisation index

2.

The Effects of Service Brand Dimensions on Brand Loyalty

Journal of Retailing and Consumer Services Vol. 21, pp. 139-147, 2014
Posted: 16 Jun 2015
Krystallis Athanasios and Polymeros Chrysochou
Independent and Aarhus University - Department of Business Administration

Abstract:

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Service branding, Brand attitudes, Brand satisfaction, Brand loyalty

3.

Consumer Response to Food Labels in an Emerging Market: The Case of Romania

International Journal of Consumer Studies, vol. 38, no. 2, pp. 166–174, 2014
Posted: 22 Apr 2015
Alexandra Festila, Polymeros Chrysochou and Krystallis Athanasios
Aarhus University - School of Business and Social Sciences, Aarhus University - Department of Business Administration and Independent

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4.

Health-Related Ad Information and Health Motivation Effects on Product Evaluations

Journal of Business Research, vol. 67, pp. 1209-1217, 2014
Posted: 17 Apr 2015
Polymeros Chrysochou and Klaus G. Grunert
Aarhus University - Department of Business Administration and Aarhus University - School of Business and Social Sciences

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Food advertisements, Imagery, Health claims, Nutrition claims, Process claims, Health motivation

5.

Drink to Get Drunk or Stay Healthy? Exploring Consumers’ Perceptions, Motives and Preferences for Light Beer

Food Quality and Preference, vol. 31, pp. 156-163, 2014
Posted: 17 Apr 2015
Polymeros Chrysochou
Aarhus University - Department of Business Administration

Abstract:

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Light beer, Alcohol, Perceptions, Motives, Preferences, Best-Worst Scaling method

6.

Are Food Brands that Carry Light Claims Different?

Journal of Brand Management, Vol. 21, no. 4, pp. 325-341, 2014.
Posted: 09 Apr 2015
University of South Australia - Ehrenberg Bass Institute of Marketing Science, University of South Australia - School of Marketing, University of South Australia and Aarhus University - Department of Business Administration

Abstract:

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7.

Generation Y Preferences for Wine: An Exploratory Study of the US Market Applying the Best-Worst Scaling

British Food Journal, Vol. 114, No. 4, pp. 516-528, 2012
Posted: 14 Aug 2012
Aarhus University - Department of Business Administration, Independent, Lucian Blaga University of Sibiu - Faculty of Law and affiliation not provided to SSRN

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Wines, Generation Y, United States of America, Best-worst scaling

8.

What Drives Greek Consumer Preferences for Cask Wine?

British Food Journal, Vol. 114, No. 8, pp. 1072-1084, 2012
Posted: 10 Aug 2012
Polymeros Chrysochou, Armando Maria Corsi and Krystallis Athanasios
Aarhus University - Department of Business Administration, University of South Australia - School of Marketing and Independent

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Cask wine, Bag-in-box, Consumer preferences, Best-worst scaling, Latent class cluster analysis, Greece, Consumer behaviour, Wines, Market orientation

9.

Do Health Claims and Prior Awareness Influence Consumers’ Preferences for Unhealthy Foods? The Case of Functional Children’s Snacks

Agribusiness, Vol 28, No. 1, pp 86-102, 2011
Posted: 15 May 2012
Krystallis Athanasios and Polymeros Chrysochou
Independent and Aarhus University - Department of Business Administration

Abstract:

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MAPP

10.

European Consumers’ Perceptions, Definitions and Expectations of Traceability and the Importance of Labels, and the Differences in These Perceptions by Product Type

Posted: 09 May 2012
Agricultural University of Athens, Aarhus University - Department of Business Administration, Norwich Business School, University of East Anglia, Agricultural University of Athens and affiliation not provided to SSRN

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Quality Assurance Labels as Drivers of Customer Loyalty in the Case of Traditional Food Products

Food Quality and Preference vol. 25 pp. 156-162, 2012
Posted: 08 May 2012
Polymeros Chrysochou, Krystallis Athanasios and Georges Giraud
Aarhus University - Department of Business Administration, Independent and affiliation not provided to SSRN

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Designation of origin labels, Quality assurance labels, Loyalty, Polarisation, Scanner data

Quality Assurance Labels as Drivers of Customer Loyalty in the Case of Traditional Food Products

Food Quality and Preference, Vol 25, No. 2, 2012
Posted: 15 May 2012
Polymeros Chrysochou, Krystallis Athanasios and Georges Giraud
Aarhus University - Department of Business Administration, Independent and affiliation not provided to SSRN

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Designation of origin labels, Qualityassurancelabels, Loyalty, Polarisation, Scanner data

12.

Social Discourses of Healthy Eating: A Market Segmentation Approach

Appetite, Vol. 55, No. 2, pp. 288-297, 2010
Posted: 02 Aug 2011
Aarhus University - Department of Business Administration, SDU Odense University - Marketing, Aarhus School of Business - Marketing and Statistics and University of Southern Denmark

Abstract:

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Healthy eating, Discourses, Denmark, Word association task, Latent class clustering, Multinomial logistic regression

13.

Health Claims as Communication Tools that Enhance Brand Loyalty: The Case of Low-Fat Claims within the Dairy Food Category

Journal of Marketing Communications, Vol. 17, No. 3, pp. 213-228, 2011
Posted: 20 Jun 2011
Krystallis Athanasios and Polymeros Chrysochou
Independent and Aarhus University - Department of Business Administration

Abstract:

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Health claims, Brand loyalty, Dirichlet, Juster Scale, Low-fat foods

14.

Traceability Information Carriers: The Technology Backgrounds and Consumers’ Perceptions of the Technological Solutions

Appetite, Vol. 53, 2009
Posted: 10 Mar 2010
Polymeros Chrysochou, George M. Chryssochoidis and Olga Kehagia
Aarhus University - Department of Business Administration, Norwich Business School, University of East Anglia and Agricultural University of Athens

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Traceability, Consumer, Focus groups, RFID, Barcode

15.

Food Health Branding: The Role of Marketing Mix Elements and Public Discourse in Conveying a Healthy Brand Image

Journal of Marketing Communications, Vol. 16, No. 1-2, 2010
Posted: 10 Mar 2010
Polymeros Chrysochou
Aarhus University - Department of Business Administration

Abstract:

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Health, Branding; Food products, Case study, Denmark

16.

The Reporting of Food Hazards by the Media: The Case of Greece

Social Science Journal, Vol. 44, No. 4, pp. 721-733, 2007
Posted: 06 Dec 2007
Olga Kehagia and Polymeros Chrysochou
Agricultural University of Athens and Aarhus University - Department of Business Administration

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