Bahtisen Kavak

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Segmenting Food Markets The Role of Ethnocentrism and Lifestyle In Understanding Purchasing Intentions

International Journal of Market Research, Vol. 49, No. 1, pp. 71-94, 2007

Number of pages: 25 Posted: 12 Dec 2007

Bahtisen Kavak and Lale Gumusluoglu

affiliation not provided to SSRN and Bilkent University

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