Qiong Wang

University of Oklahoma - Division of Marketing

Assistant Professor of Marketing and Supply Chain Management

307 West Brooks

Price College of Business

Norman, OK OK 73019

United States

  • University of Oklahoma - Division of Marketing

    • Email
    • Tel: 405-325-2668
SCHOLARLY PAPERS

8

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837

SSRN CITATIONS
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14

CROSSREF CITATIONS

8

Scholarly Papers (8)

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1.

Channel Design, Coordination and Performance: Future Research Directions

Marketing Letter, Forthcoming, Tuck School of Business Working Paper No. 2010-80
Number of pages: 16 Posted: 14 May 2010 Last Revised: 18 Jun 2013
Alberto Sa Vinhas, Sharmila Chatterjee, Shantanu Dutta, Adam J. Fein, Joseph Lajos, Scott Neslin, William T. Ross, Lisa K. Scheer and Qiong Wang
affiliation not provided to SSRN, affiliation not provided to SSRN, University of Southern California - Marshall School of Business, Pembroke Consulting, affiliation not provided to SSRN, Dartmouth College - Tuck School of Business, Pennsylvania State University - Department of Marketing, University of Missouri at Columbia - Department of Marketing and University of Oklahoma - Division of Marketing
Downloads 275 (138,792)

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Channels of distribution, customer relationship management, multiple channels and multi-level effects

2.

Vertical Relationships in Distribution Channels: A Marketing Perspective

The Anti-Trust Bulletin, Vol. 49, pp. 859-876, Winter 2004
Number of pages: 22 Posted: 01 Feb 2009
Barton A. Weitz and Qiong Wang
University of Florida - Warrington College of Business Administration and University of Oklahoma - Division of Marketing
Downloads 257 (148,623)
Citation 11

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Distribution channel, Manufacturer, Retailer, Governance Mechanisms, Trust, Power, Contract

3.

Creativity in Buyer-Seller Relationships: The Role of Governance

International Journal of Research in Marketing, Vol. 25, pp. 109-118, 2008
Number of pages: 41 Posted: 18 Dec 2008
Qiong Wang, Barton A. Weitz, Kevin Bradford and Xu Jun
University of Oklahoma - Division of Marketing, University of Florida - Warrington College of Business Administration, University of Notre Dame and affiliation not provided to SSRN
Downloads 121 (285,612)

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innovation, trust, contract, power, buyer-seller relationships, complementary resources, knowledge-sharing routines, learning orientation, open mindedness, management support, governance

4.

The Seeds of Dissolution: Discrepancy and Incoherence in Buyer-Supplier Exchange

Marketing Science, Forthcoming
Number of pages: 37 Posted: 09 May 2010 Last Revised: 14 Jun 2011
Qiong Wang, U. Kayande and Sandy D. Jap
University of Oklahoma - Division of Marketing, Pennsylvania State University - Institute for the Study of Business Markets and Emory University - Department of Marketing
Downloads 120 (287,337)
Citation 3

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Interorganizational Relationship Management and Performance, Belief Discrepancy, Incoherence, Organizational Sensemaking, Opportunism, Dependence, Relationship Phase, Bilateral Investments

5.

Ask or Infer? Strategic Implications of Alternative Learning Approaches in Customization

Number of pages: 48 Posted: 18 Dec 2008
Scott A. Fay, Debanjan Mitra and Qiong Wang
University of Florida, Department of Marketing, University of Connecticut - Department of Marketing and University of Oklahoma - Division of Marketing
Downloads 64 (422,671)
Citation 1

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customization, personalization, learning, competitive strategy, customer relationship management

6.

Exploring Intra‐Industry Competitive Heterogeneity: The Identification of Latent Competitive Groups

Journal of Modelling in Management, Vol. 5 Iss: 2, pp.94 - 123
Posted: 17 Jun 2016
Wayne S. DeSarbo, Qiong Wang and Simon J. Blanchard
Pennsylvania State University, University of Oklahoma - Division of Marketing and Georgetown University - Robert Emmett McDonough School of Business

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Competitive strategy, Modelling, Public sector organizations, Banks, Economics, United States of America

7.

The Simultaneous Identification of Strategic/Performance Groups and Underlying Dimensions for Assessing an Industry's Competitive Structure

Journal of Modelling in Management, Volume 3, Issue 3, pp. 220-248
Posted: 15 Jun 2016
Wayne S. DeSarbo, Rajdeep Grewal, Heungsun Hwang and Qiong Wang
Pennsylvania State University, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School, McGill University and University of Oklahoma - Division of Marketing

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Strategic groups, Organizational structures, Cluster analysis, Competitive strategy, Banking

8.

The Interplay of Drivers and Deterrents of Opportunism in Buyer-Supplier Relationships

Journal of the Academy of Marketing Science, Forthcoming
Posted: 20 Jun 2012
Qiong Wang, Julie Juan Li, William T. Ross and Christopher Craighead
University of Oklahoma - Division of Marketing, affiliation not provided to SSRN, Pennsylvania State University - Department of Marketing and Pennsylvania State University - Department of Supply Chain & Information Systems

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buyer-supplier relationships, opportunism, survey research, transaction cost economics, social capital