Qing Wang

Warwick Business School, University of Warwick

Professor in Marketing and Innovation

Coventry, CV4 7AL

United Kingdom

http://www.wbs.ac.uk

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Scholarly Papers (1)

1.

As Time Goes By: Do Cold Feet Follow Warm Intentions for Really-New vs. Incrementally-New Products?

Journal of Marketing Research, 45 (3), pp. 307-319, 2008, DOI: 10.1509/jmkr.45.3.307
Posted: 21 Dec 2007 Last Revised: 28 Jun 2018
University of St. Thomas, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and Warwick Business School, University of Warwick

Abstract:

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really-new products, purchase intentions, new product expectations, psychological distance, construal level theory