Girish Taneja

DAV University

Associate Professor

Jalandhar

Punjab

India

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 31,844

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Top 31,844

in Total Papers Downloads

1,504

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (5)

1.

Marketing of Global Brands in Indian Markets

International Refereed Research Journal, Vol. 3, No. 3, pp. 78, July 2012
Number of pages: 8 Posted: 07 Oct 2012
Girish Taneja, Rajan Girdhar and Neeraj Gupta
DAV University, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 503 (58,093)

Abstract:

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globalization, global brands, Indian market, international marketing

2.

Influence of Promotional Tools Offered by Pharmaceutical Industry on Physicians Prescribing Behavior

Number of pages: 19 Posted: 02 May 2012
Girish Taneja
DAV University
Downloads 355 (87,999)

Abstract:

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physician, prescribing behaviour, pharmaceutical, promotional tools

3.

Impact of Pharmaceutical Industry Promotion Mix on Doctor's Prescribing Behavior

Asia-Pacific Business Review, Vol. IV, No. 4, pp. 82-95, October - December 2008
Number of pages: 14 Posted: 02 May 2012
Girish Taneja
DAV University
Downloads 338 (93,079)

Abstract:

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pharmaceutical industry, promotion mix, drug prescribing behavior

4.

Current Scenario of Social Media Marketing

Proceedings of 10th International Conference on Digital Strategies for Organizational Success
Number of pages: 9 Posted: 30 Jan 2019 Last Revised: 25 Apr 2019
Girish Taneja and Anu Bala
DAV University and DAV University
Downloads 194 (164,029)

Abstract:

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eWOM

5.

Dynamics of a Digital Advertising Campaign

Proceedings of 10th International Conference on Digital Strategies for Organizational Success
Number of pages: 7 Posted: 31 Dec 2018
Girish Taneja and Sandeep Vij
DAV University and DAV University, Jalandhar
Downloads 114 (253,685)

Abstract:

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Digital Advertising, Social Media Marketing, Search Engine Advertising, Digital Marketing