Koert van Ittersum

University of Groningen

Professor of Marketing and Consumer Well-Being

Postbus 72

9700 AB Groningen

Netherlands

  • University of Groningen

SCHOLARLY PAPERS

33

DOWNLOADS
Rank 12,978

SSRN RANKINGS

Top 12,978

in Total Papers Downloads

7,893

TOTAL CITATIONS
Rank 11,071

SSRN RANKINGS

Top 11,071

in Total Papers Citations

51

Scholarly Papers (33)

Actions:
Email selected abstracts
1.

Portion Size Me: Downsizing Our Consumption Norms

Journal of the American Dietetic Association 107.7 (2007): 1103-1106
Number of pages: 5 Posted: 01 Aug 2014
Brian Wansink and Koert van Ittersum
Retired - Cornell University and University of Groningen
Downloads 1,345 (31,948)
Citation 1

Abstract:

Loading...

2.

From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model

Rotman School of Management Working Paper No. 3093999, University of Alberta School of Business Research Paper No. 2017-712, Mays Business School Research Paper No. 3093999
Number of pages: 66 Posted: 03 Jan 2018 Last Revised: 11 Apr 2018
Leonard Lee, Jeffrey Inman, Jennifer Argo, Tim M. Boettger, Utpal M. Dholakia, Timothy Gilbride, Koert van Ittersum, Barbara E. Kahn, Barbara E. Kahn, Ajay Kalra, Donald R. Lehmann, Leigh McAlister, Claire I. Tsai and Venkatesh Shankar
National University of Singapore (NUS), University of Pittsburgh - Katz Graduate School of Business, University of Alberta - Department of Marketing, Business Economics & Law, IÉSEG School of Management, Rice University - Jesse H. Jones Graduate School of Business, University of Notre Dame, University of Groningen, University of Pennsylvania - Marketing DepartmentUniversity of Miami, Carnegie Mellon University, Columbia University - Columbia Business School, Marketing, University of Texas at Austin - Department of Marketing, University of Toronto - Joseph L. Rotman School of Management and Texas A&M University - Mays Business School
Downloads 728 (75,367)
Citation 2

Abstract:

Loading...

Shopper Journey, Retailing

3.

Remanufacturing, Third-Party Competition, and Consumers' Perceived Value of New Products

Georgetown McDonough School of Business Research Paper No. 1983342
Number of pages: 26 Posted: 12 Jan 2012 Last Revised: 29 Oct 2015
Vishal Agrawal, Atalay Atasu and Koert van Ittersum
Georgetown University - McDonough School of Business, INSEAD and University of Groningen
Downloads 706 (78,350)
Citation 23

Abstract:

Loading...

remanufacturing, closed-loop supply chains, behavioral operations, competition

4.

Smart Shopping Carts: How Real-Time Feedback Influences Spending

Van Ittersum, Koert, Brian Wansink, Joost M.E. Pennings, and Daniel Sheehan (2013), “Smart Shopping Carts: How Real-Time Feedback Influences Spending,” Journal of Marketing, 77:6, 21-36.
Number of pages: 48 Posted: 22 Jul 2013 Last Revised: 30 Apr 2017
Koert van Ittersum, Brian Wansink, Joost M. E. Pennings and Daniel Sheehan
University of Groningen, Retired - Cornell University, Maastricht University and Georgia Institute of Technology
Downloads 568 (103,446)
Citation 3

Abstract:

Loading...

real-time spending feedback, grocery shopping behavior, smart shopping carts, budget shoppers, nonbudget shoppers

5.

'Bottoms Up!' The Influence of Elongation on Pouring and Consumption Volume

Journal of Consumer Research, Vol. 30, pp. 455-464, December 2003
Number of pages: 10 Posted: 05 Feb 2010
Brian Wansink and Koert van Ittersum
Retired - Cornell University and University of Groningen
Downloads 456 (135,211)
Citation 3

Abstract:

Loading...

6.

News Media Channels: Complements or Substitutes? Evidence from Mobile Phone Usage

Journal of Marketing, Forthcoming
Number of pages: 56 Posted: 13 Apr 2014
Jiao Xu, Chris Forman, Jun B. Kim and Koert van Ittersum
Georgia Institute of Technology - Scheller College of Business, Cornell University - Charles H. Dyson School of Applied Economics and Management, HKUST Business School and University of Groningen
Downloads 325 (197,741)
Citation 10

Abstract:

Loading...

online media consumption, mobile news app, mobile news website, complementarity, pseudo panel analysis

7.

Do Descriptive Menu Labels Bias a Person's Taste?

Cornell Hotel and Restaurant Administrative Quarterly, 42:6 (December 2001), 68-72
Number of pages: 8 Posted: 16 Jan 2016 Last Revised: 29 Apr 2017
Brian Wansink, James Painter and Koert van Ittersum
Retired - Cornell University, Eastern Illinois University and University of Groningen
Downloads 321 (200,389)

Abstract:

Loading...

Descriptive Menu Labels, subjective taste assessment, calorie estimation

8.

The Role of the Region of Origin and EU Certificates of Origin in Consumer Evaluation of Food Products

European Review of Agricultural Economics, Vol. 28, No. 4, pp. 451-477, 2001
Number of pages: 28 Posted: 05 Feb 2010
Ivo A. van der Lans and Koert van Ittersum
Wageningen University and Research (WUR) and University of Groningen
Downloads 318 (203,071)
Citation 6

Abstract:

Loading...

Certificates of Origin, Conjoint Analysis, Consumer Preference, Regional products, Extra Virgin Olive Oil

9.

The Influence of the Image of a Product's Region of Origin on Product Evaluation

Journal of Business Research, Vol. 56, 2003
Number of pages: 12 Posted: 05 Feb 2010 Last Revised: 17 Feb 2010
Koert van Ittersum, Math J. J. M. Candel and Matthew T.G. Meulenberg
University of Groningen, Maastricht University - Department of Statistics and Wageningen University and Research (WUR)
Downloads 294 (220,118)

Abstract:

Loading...

Region of Origin, Product-Specific Regional Image, Regional Product, Product Evaluation

10.

Boundary Research: Tools and Rules to Impact Emerging Fields

Wansink, Brian, and Koert van Ittersum (2016), "Boundary research: Tools and rules to impact emerging fields," Journal of Consumer Behavior, 15:5: 396-410, DOI: 10.1002/cb.1570.
Number of pages: 48 Posted: 23 Dec 2015 Last Revised: 28 Apr 2017
Brian Wansink and Koert van Ittersum
Retired - Cornell University and University of Groningen
Downloads 272 (238,605)

Abstract:

Loading...

11.

Cumulative Timed Intent: A New Predictive Tool for Technology Adoption

Journal of Marketing Research, Forthcoming
Number of pages: 49 Posted: 03 Feb 2010 Last Revised: 06 Feb 2010
Koert van Ittersum, Fred M. Feinberg and Fred M. Feinberg
University of Groningen and University of Michigan, Stephen M. Ross School of BusinessUniversity of Michigan at Ann Arbor - Marketing
Downloads 252 (257,867)

Abstract:

Loading...

self-reported intentions, cumulative timed intent, technology adoption, predictive accuracy, hierarchical Bayes

12.

The Lexus or the Olive Tree? Trading Off Between Global Convergence and Local Divergence

International Journal of Research in Marketing, Forthcoming
Number of pages: 42 Posted: 01 Feb 2010 Last Revised: 17 Feb 2010
Koert van Ittersum and Nancy Y. Wong
University of Groningen and affiliation not provided to SSRN
Downloads 242 (268,334)

Abstract:

Loading...

Consumer Behavior, Cross-cultural and International Marketing, Globalization, Public Policy, Focus groups, Survey research, Secondary data, Regression

13.

The Behavioral Science of Eating: Encouraging Boundary Research that Has Impact

Van Ittersum and Brian Wansink (2016), “The Behavioral Science of Eating: Encouraging Boundary Research for Impact,” Journal of the Association for Consumer Research, 1:1, 5-14.
Number of pages: 30 Posted: 09 Jan 2016 Last Revised: 28 Apr 2017
Koert van Ittersum and Brian Wansink
University of Groningen and Retired - Cornell University
Downloads 214 (302,128)
Citation 1

Abstract:

Loading...

boundary research, consumer behavior, eating, behavioral science

14.

Consumers' Appreciation of Regional Certification Labels: A Pan-European Study

Journal of Agricultural Economics, Vol. 58, No. 1, pp. 1-23, 2007
Number of pages: 23 Posted: 05 Feb 2010
Koert van Ittersum, Matthew T.G. Meulenberg, Hans Van Trijp and Math J. J. M. Candel
University of Groningen, Wageningen University and Research (WUR), Independent and Maastricht University - Department of Statistics
Downloads 188 (340,864)
Citation 1

Abstract:

Loading...

consumer behaviour, place of origin, regional certification labels, regional product, structural equation modelling

15.

The Power of Suggestion: Do Descriptive Labels Influence Taste Perceptions, Calorie-Estimation and Satiety?

Wansink, Brian, Koert van Ittersum, and James E. Painter (2004), “How Diet and Health Labels Influence Taste and Satiation,” Journal of Food Science, 69:9 (Nov-Dec), S340-S346.
Number of pages: 25 Posted: 13 Jan 2016 Last Revised: 28 Apr 2017
Brian Wansink, Koert van Ittersum and James Painter
Retired - Cornell University, University of Groningen and Eastern Illinois University
Downloads 172 (369,114)

Abstract:

Loading...

Labeling, taste, sensory experience, suggestibility, descriptive labels, food perception, consumer behavior, consumer research, food selection, marketing

16.

Do Children Really Prefer Larger Portions? Visual Illusions Bias Their Estimates and Choice

Journal of the American Dietetic Association 107/7, 1107-1110 (2007)
Number of pages: 12 Posted: 13 Jan 2016
Koert van Ittersum and Brian Wansink
University of Groningen and Retired - Cornell University
Downloads 154 (405,926)

Abstract:

Loading...

context effects, illusions, estimation biases, portion size, obesity, dieting

17.

Extraverted Children are More Biased by Bowl Sizes than Introverts

Downloads 143 (431,092)

Extraverted Children are More Biased by Bowl Sizes than Introverts

PloS One 8.10 (2013)
Number of pages: 12 Posted: 30 Jul 2014
Koert van Ittersum and Brian Wansink
University of Groningen and Retired - Cornell University
Downloads 110 (532,493)

Abstract:

Loading...

eeding relationship, overeating, environmental cues, eating behavior, pediatric obesity, personality

Extraverted Children are More Biased by Bowl Sizes than Introverts

PloS one 8.10 (2013): e78224.
Number of pages: 10 Posted: 29 Jul 2014
Koert van Ittersum and Brian Wansink
University of Groningen and Retired - Cornell University
Downloads 33 (1,007,869)

Abstract:

Loading...

18.

Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Spending

Van Ittersum, Koert, Joost M.E. Pennings, and Brian Wansink (2010), “Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Spending,” Journal of Marketing, 74:2 (April), 90-104.
Number of pages: 38 Posted: 03 Feb 2010 Last Revised: 30 Apr 2017
Koert van Ittersum, Joost M. E. Pennings and Brian Wansink
University of Groningen, Maastricht University and Retired - Cornell University
Downloads 134 (454,029)
Citation 1

Abstract:

Loading...

budget shoppers, in-store spending behavior, mental computation, basket estimation, retail price setting

19.

The Psychology of Heroes: Antecedents and Consequences of Combat-Decorated War Heroism

International Journal of Psychology Research, Volume 7, Issue 4, 2011
Number of pages: 2 Posted: 30 Jul 2014
Brian Wansink, Koert van Ittersum and Collin R. Payne
Retired - Cornell University, University of Groningen and Cornell University
Downloads 123 (485,890)

Abstract:

Loading...

Heroism, Hero, Values, Military, World War II

20.

The Validity of Attribute-Importance Measurement: A Review

Journal of Business Research, Vol. 60, 2007
Number of pages: 15 Posted: 05 Feb 2010 Last Revised: 17 Feb 2010
Koert van Ittersum, Joost M. E. Pennings, Brian Wansink and Hans Van Trijp
University of Groningen, Maastricht University, Retired - Cornell University and Independent
Downloads 123 (485,890)

Abstract:

Loading...

Attribute Importance, Measurement, Convergent Validity, Nomological Validity, Discriminant Validity

21.

Improving Attribute-Importance Measurement: A Reference-Point Approach

Advances in Consumer Research 31 (2004): 84-85
Number of pages: 2 Posted: 02 Aug 2014
Koert van Ittersum, Joost M. E. Pennings, Brian Wansink and Hans Van Trijp
University of Groningen, Maastricht University, Retired - Cornell University and Independent
Downloads 115 (511,448)

Abstract:

Loading...

22.

Why the Size of Bowls and Spoons Influences Food Intake

American Journal of Preventive Medicine, 145:5 (September 2006), 240-243
Number of pages: 20 Posted: 16 Jan 2016
Brian Wansink, Koert van Ittersum and James Painter
Retired - Cornell University, University of Groningen and Eastern Illinois University
Downloads 93 (594,277)

Abstract:

Loading...

serving size, utensil size, ice cream, food intake, consumer behavior, obesity

23.

Larger Bowl Size Increases the Amount of Cereal Children Request, Consume, and Waste

The Journal of pediatrics 164.2 (2014): 323-326
Number of pages: 13 Posted: 29 Jul 2014
Brian Wansink, Koert van Ittersum and Collin R. Payne
Retired - Cornell University, University of Groningen and Cornell University
Downloads 87 (619,097)

Abstract:

Loading...

24.

The Relationship between Attribute Importance and Attribute-Valuation Functions

Organizational Behavior and Human Decision Processes, 119, 89-102, September 2012
Number of pages: 15 Posted: 07 Sep 2012
Koert van Ittersum and Joost M. E. Pennings
University of Groningen and Maastricht University
Downloads 86 (623,537)

Abstract:

Loading...

Attribute importance, Validity, Global and local interpretations of attribute importance, Attribute-value functions

25.

The Effect of Decision Makers’ Time Perspective on Intention-Behavior Consistency

Marketing Letters, 23 (1), 263-277, 2012
Number of pages: 15 Posted: 07 Sep 2012
Koert van Ittersum
University of Groningen
Downloads 85 (627,891)

Abstract:

Loading...

Distant-future intentions, Intention-behavior consistency, Time perspective, Temporal construal theory

26.

Trying Harder and Doing Worse: How Grocery Shoppers Track Their In-Store Spending

Van Ittersum, Koert, Joost ME Pennings, and Brian Wansink. "Trying harder and doing worse: How grocery shoppers track in-store spending." Journal of Marketing 74.2 (2010): 90-104.
Number of pages: 4 Posted: 30 Jul 2014
Koert van Ittersum, Joost M. E. Pennings and Brian Wansink
University of Groningen, Maastricht University and Retired - Cornell University
Downloads 71 (695,287)

Abstract:

Loading...

27.

How Negative Experiences Shape Long-Term Food Preferences

eds. V.R. Preedy, R.R. Watson, and C.R. Martin, International Handbook of Behavior, Diet, and Nutrition. New York: Springer, 1705-1714, 2010
Number of pages: 26 Posted: 19 Mar 2016
Brian Wansink, Koert van Ittersum and Carolina Werle
Retired - Cornell University, University of Groningen and Grenoble Ecole de Management
Downloads 56 (785,123)

Abstract:

Loading...

world war 2, food preference, combat experience, neophobia, bias

28.

Clinical Observation: Spoons Systematically Bias Dosing of Liquid Medicine

Annals of Internal Medicine, Vol. 152, 2010
Number of pages: 4 Posted: 08 Feb 2016
Brian Wansink and Koert van Ittersum
Retired - Cornell University and University of Groningen
Downloads 55 (792,011)

Abstract:

Loading...

29.

Stop Spoon Dosing: Milliliter Instructions Reduce Inclination to Spoon Dosing

Van Ittersum, Koert and Brian Wansink (2016), “Stop Spoon Dosing: Milliliter Instructions May Cause Fewer Dosage Errors than Spoon Instructions on Liquid Medication,” BMC Research Notes, 9:33. doi: 10.1186/s13104-015-1809-1.
Number of pages: 6 Posted: 07 Jan 2016 Last Revised: 28 Apr 2017
Koert van Ittersum and Brian Wansink
University of Groningen and Retired - Cornell University
Downloads 55 (799,140)

Abstract:

Loading...

liquid medicine, dosage errors, spoon dosing, milliliters, medicine labels

30.

Impulsive Stopping Decisions of the Traveling Public

Wansink, Brian and Koert van Ittersum (2004), “Stopping Decisions of Travelers,” Tourism Management, 25: (June), 319-330.
Number of pages: 42 Posted: 13 Jan 2016 Last Revised: 28 Apr 2017
Brian Wansink and Koert van Ittersum
Retired - Cornell University and University of Groningen
Downloads 53 (806,265)

Abstract:

Loading...

Tourist behaviors; Intermediate stopping places; Tourist decisions; Travel stops; Conjoint analysis; Stopping decisions; Travel plazas; Hedonic and utilitarian

31.

Shape of Glass and Amount of Alcohol Poured: Comparative Study of Effect of Practice and Concentration

Wansink, Brian, and Koert Van Ittersum. "Shape of glass and amount of alcohol poured: comparative study of effect of practice and concentration." BMJ 331.7531 (2005): 1512-1514.
Number of pages: 3 Posted: 02 Aug 2014
Brian Wansink and Koert van Ittersum
Retired - Cornell University and University of Groningen
Downloads 37 (941,276)

Abstract:

Loading...

32.

The Impact of a Lifestyle Behaviour Change Program on Healthcare Costs: Quasi-Experimental Real-World Evidence from an Open-Access Mhealth App in the Netherlands

Number of pages: 18 Posted: 24 Sep 2024
Elena Agachi, Jochen O. Mierau, Koert van Ittersum and Tammo H.A. Bijmolt
University of Groningen, University of Groningen, University of Groningen and University of Groningen - Department of Marketing & Marketing Research
Downloads 22 (1,107,980)

Abstract:

Loading...

mHealth apps, Behaviour change, Healthcare costs, Preventive program, Health promotion, Quasi-experimental design

33.

Fast Food Restaurant Lighting and Music Can Reduce Calorie Intake and Increase Satisfaction

Psychological Reports, 111 (1), 228-232, 2012
Posted: 07 Sep 2012
Brian Wansink and Koert van Ittersum
Retired - Cornell University and University of Groningen

Abstract:

Loading...

fast food, obesity, food intake, light, music, atmosphere, satisfaction, calorie intake