Koert van Ittersum

University of Groningen

Professor of Marketing and Consumer Well-Being

Postbus 72

9700 AB Groningen

Netherlands

SCHOLARLY PAPERS

32

DOWNLOADS
Rank 12,974

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Top 12,974

in Total Papers Downloads

4,725

SSRN CITATIONS
Rank 9,682

SSRN RANKINGS

Top 9,682

in Total Papers Citations

25

CROSSREF CITATIONS

107

Scholarly Papers (32)

1.

Portion Size Me: Downsizing Our Consumption Norms

Journal of the American Dietetic Association 107.7 (2007): 1103-1106
Number of pages: 5 Posted: 01 Aug 2014
Brian Wansink and Koert van Ittersum
Retired and University of Groningen
Downloads 991 (28,521)
Citation 1

Abstract:

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2.

Remanufacturing, Third-Party Competition, and Consumers' Perceived Value of New Products

Georgetown McDonough School of Business Research Paper No. 1983342
Number of pages: 26 Posted: 12 Jan 2012 Last Revised: 29 Oct 2015
Vishal Agrawal, Atalay Atasu and Koert van Ittersum
Georgetown University - McDonough School of Business, INSEAD and University of Groningen
Downloads 559 (61,570)
Citation 12

Abstract:

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remanufacturing, closed-loop supply chains, behavioral operations, competition

3.

From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model

Rotman School of Management Working Paper No. 3093999, University of Alberta School of Business Research Paper No. 2017-712, Mays Business School Research Paper No. 3093999
Number of pages: 66 Posted: 03 Jan 2018 Last Revised: 11 Apr 2018
National University of Singapore (NUS), University of Pittsburgh - Katz Graduate School of Business, University of Alberta - Department of Marketing, Business Economics & Law, IÉSEG School of Management, Rice University - Jesse H. Jones Graduate School of Business, University of Notre Dame, University of Groningen, University of Pennsylvania - Marketing Department, Carnegie Mellon University, Columbia Business School - Marketing, University of Texas at Austin - Department of Marketing, University of Toronto - Joseph L. Rotman School of Management and Texas A&M University - Mays Business School
Downloads 411 (89,440)
Citation 1

Abstract:

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Shopper Journey, Retailing

4.

Smart Shopping Carts: How Real-Time Feedback Influences Spending

Van Ittersum, Koert, Brian Wansink, Joost M.E. Pennings, and Daniel Sheehan (2013), “Smart Shopping Carts: How Real-Time Feedback Influences Spending,” Journal of Marketing, 77:6, 21-36.
Number of pages: 48 Posted: 22 Jul 2013 Last Revised: 30 Apr 2017
University of Groningen, Retired, Maastricht University and Georgia Institute of Technology
Downloads 360 (104,057)
Citation 3

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real-time spending feedback, grocery shopping behavior, smart shopping carts, budget shoppers, nonbudget shoppers

5.

'Bottoms Up!' The Influence of Elongation on Pouring and Consumption Volume

Journal of Consumer Research, Vol. 30, pp. 455-464, December 2003
Number of pages: 10 Posted: 05 Feb 2010
Brian Wansink and Koert van Ittersum
Retired and University of Groningen
Downloads 221 (172,399)
Citation 2

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6.

The Influence of the Image of a Product's Region of Origin on Product Evaluation

Journal of Business Research, Vol. 56, 2003
Number of pages: 12 Posted: 05 Feb 2010 Last Revised: 17 Feb 2010
University of Groningen, Maastricht University - Department of Statistics and Wageningen UR
Downloads 216 (176,184)

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Region of Origin, Product-Specific Regional Image, Regional Product, Product Evaluation

7.

News Media Channels: Complements or Substitutes? Evidence from Mobile Phone Usage

Journal of Marketing, Forthcoming
Number of pages: 56 Posted: 13 Apr 2014
Jiao Xu, Chris Forman, Jun B. Kim and Koert van Ittersum
Georgia Institute of Technology - Scheller College of Business, Cornell University - Dyson School of Applied Economics and Management, HKUST Business School and University of Groningen
Downloads 215 (176,979)
Citation 10

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online media consumption, mobile news app, mobile news website, complementarity, pseudo panel analysis

8.

The Behavioral Science of Eating: Encouraging Boundary Research that Has Impact

Van Ittersum and Brian Wansink (2016), “The Behavioral Science of Eating: Encouraging Boundary Research for Impact,” Journal of the Association for Consumer Research, 1:1, 5-14.
Number of pages: 30 Posted: 09 Jan 2016 Last Revised: 28 Apr 2017
Koert van Ittersum and Brian Wansink
University of Groningen and Retired
Downloads 175 (212,966)

Abstract:

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boundary research, consumer behavior, eating, behavioral science

9.

Boundary Research: Tools and Rules to Impact Emerging Fields

Wansink, Brian, and Koert van Ittersum (2016), "Boundary research: Tools and rules to impact emerging fields," Journal of Consumer Behavior, 15:5: 396-410, DOI: 10.1002/cb.1570.
Number of pages: 48 Posted: 23 Dec 2015 Last Revised: 28 Apr 2017
Brian Wansink and Koert van Ittersum
Retired and University of Groningen
Downloads 168 (220,564)

Abstract:

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10.

The Lexus or the Olive Tree? Trading Off Between Global Convergence and Local Divergence

International Journal of Research in Marketing, Forthcoming
Number of pages: 42 Posted: 01 Feb 2010 Last Revised: 17 Feb 2010
Koert van Ittersum and Nancy Y. Wong
University of Groningen and affiliation not provided to SSRN
Downloads 160 (229,854)

Abstract:

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Consumer Behavior, Cross-cultural and International Marketing, Globalization, Public Policy, Focus groups, Survey research, Secondary data, Regression

11.

Do Descriptive Menu Labels Bias a Person's Taste?

Cornell Hotel and Restaurant Administrative Quarterly, 42:6 (December 2001), 68-72
Number of pages: 8 Posted: 16 Jan 2016 Last Revised: 29 Apr 2017
Brian Wansink, James Painter and Koert van Ittersum
Retired, Eastern Illinois University and University of Groningen
Downloads 155 (236,085)

Abstract:

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Descriptive Menu Labels, subjective taste assessment, calorie estimation

12.

The Role of the Region of Origin and EU Certificates of Origin in Consumer Evaluation of Food Products

European Review of Agricultural Economics, Vol. 28, No. 4, pp. 451-477, 2001
Number of pages: 28 Posted: 05 Feb 2010
Ivo A. van der Lans and Koert van Ittersum
Wageningen UR and University of Groningen
Downloads 131 (269,851)
Citation 4

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Certificates of Origin, Conjoint Analysis, Consumer Preference, Regional products, Extra Virgin Olive Oil

13.

Cumulative Timed Intent: A New Predictive Tool for Technology Adoption

Journal of Marketing Research, Forthcoming
Number of pages: 49 Posted: 03 Feb 2010 Last Revised: 06 Feb 2010
Koert van Ittersum and Fred M. Feinberg
University of Groningen and University of Michigan at Ann Arbor - Marketing
Downloads 127 (276,114)

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self-reported intentions, cumulative timed intent, technology adoption, predictive accuracy, hierarchical Bayes

14.

Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Spending

Van Ittersum, Koert, Joost M.E. Pennings, and Brian Wansink (2010), “Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Spending,” Journal of Marketing, 74:2 (April), 90-104.
Number of pages: 38 Posted: 03 Feb 2010 Last Revised: 30 Apr 2017
Koert van Ittersum, Joost M. E. Pennings and Brian Wansink
University of Groningen, Maastricht University and Retired
Downloads 102 (322,258)
Citation 1

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budget shoppers, in-store spending behavior, mental computation, basket estimation, retail price setting

15.

Consumers' Appreciation of Regional Certification Labels: A Pan-European Study

Journal of Agricultural Economics, Vol. 58, No. 1, pp. 1-23, 2007
Number of pages: 23 Posted: 05 Feb 2010
University of Groningen, Wageningen UR, Independent and Maastricht University - Department of Statistics
Downloads 89 (351,563)

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consumer behaviour, place of origin, regional certification labels, regional product, structural equation modelling

16.

The Psychology of Heroes: Antecedents and Consequences of Combat-Decorated War Heroism

International Journal of Psychology Research, Volume 7, Issue 4, 2011
Number of pages: 2 Posted: 30 Jul 2014
Brian Wansink, Koert van Ittersum and Collin R. Payne
Retired, University of Groningen and Cornell University
Downloads 81 (372,170)

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Heroism, Hero, Values, Military, World War II

17.

The Power of Suggestion: Do Descriptive Labels Influence Taste Perceptions, Calorie-Estimation and Satiety?

Wansink, Brian, Koert van Ittersum, and James E. Painter (2004), “How Diet and Health Labels Influence Taste and Satiation,” Journal of Food Science, 69:9 (Nov-Dec), S340-S346.
Number of pages: 25 Posted: 13 Jan 2016 Last Revised: 28 Apr 2017
Brian Wansink, Koert van Ittersum and James Painter
Retired, University of Groningen and Eastern Illinois University
Downloads 79 (377,650)

Abstract:

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Labeling, taste, sensory experience, suggestibility, descriptive labels, food perception, consumer behavior, consumer research, food selection, marketing

18.

Do Children Really Prefer Larger Portions? Visual Illusions Bias Their Estimates and Choice

Journal of the American Dietetic Association 107/7, 1107-1110 (2007)
Number of pages: 12 Posted: 13 Jan 2016
Koert van Ittersum and Brian Wansink
University of Groningen and Retired
Downloads 76 (386,126)

Abstract:

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context effects, illusions, estimation biases, portion size, obesity, dieting

19.

The Validity of Attribute-Importance Measurement: A Review

Journal of Business Research, Vol. 60, 2007
Number of pages: 15 Posted: 05 Feb 2010 Last Revised: 17 Feb 2010
University of Groningen, Maastricht University, Retired and Independent
Downloads 56 (452,093)

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Attribute Importance, Measurement, Convergent Validity, Nomological Validity, Discriminant Validity

20.

The Effect of Decision Makers’ Time Perspective on Intention-Behavior Consistency

Marketing Letters, 23 (1), 263-277, 2012
Number of pages: 15 Posted: 07 Sep 2012
Koert van Ittersum
University of Groningen
Downloads 53 (463,205)

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Distant-future intentions, Intention-behavior consistency, Time perspective, Temporal construal theory

21.

The Relationship between Attribute Importance and Attribute-Valuation Functions

Organizational Behavior and Human Decision Processes, 119, 89-102, September 2012
Number of pages: 15 Posted: 07 Sep 2012
Koert van Ittersum and Joost M. E. Pennings
University of Groningen and Maastricht University
Downloads 52 (467,107)

Abstract:

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Attribute importance, Validity, Global and local interpretations of attribute importance, Attribute-value functions

22.

Trying Harder and Doing Worse: How Grocery Shoppers Track Their In-Store Spending

Van Ittersum, Koert, Joost ME Pennings, and Brian Wansink. "Trying harder and doing worse: How grocery shoppers track in-store spending." Journal of Marketing 74.2 (2010): 90-104.
Number of pages: 4 Posted: 30 Jul 2014
Koert van Ittersum, Joost M. E. Pennings and Brian Wansink
University of Groningen, Maastricht University and Retired
Downloads 41 (514,548)

Abstract:

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23.

Why the Size of Bowls and Spoons Influences Food Intake

American Journal of Preventive Medicine, 145:5 (September 2006), 240-243
Number of pages: 20 Posted: 16 Jan 2016
Brian Wansink, Koert van Ittersum and James Painter
Retired, University of Groningen and Eastern Illinois University
Downloads 37 (533,852)

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serving size, utensil size, ice cream, food intake, consumer behavior, obesity

24.

Larger Bowl Size Increases the Amount of Cereal Children Request, Consume, and Waste

The Journal of pediatrics 164.2 (2014): 323-326
Number of pages: 13 Posted: 29 Jul 2014
Brian Wansink, Koert van Ittersum and Collin R. Payne
Retired, University of Groningen and Cornell University
Downloads 28 (583,554)

Abstract:

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25.

Clinical Observation: Spoons Systematically Bias Dosing of Liquid Medicine

Annals of Internal Medicine, Vol. 152, 2010
Number of pages: 4 Posted: 08 Feb 2016
Brian Wansink and Koert van Ittersum
Retired and University of Groningen
Downloads 27 (589,771)

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26.

How Negative Experiences Shape Long-Term Food Preferences

eds. V.R. Preedy, R.R. Watson, and C.R. Martin, International Handbook of Behavior, Diet, and Nutrition. New York: Springer, 1705-1714, 2010
Number of pages: 26 Posted: 19 Mar 2016
Brian Wansink, Koert van Ittersum and Carolina Werle
Retired, University of Groningen and Grenoble Ecole de Management
Downloads 24 (609,450)

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world war 2, food preference, combat experience, neophobia, bias

27.

Stop Spoon Dosing: Milliliter Instructions Reduce Inclination to Spoon Dosing

Van Ittersum, Koert and Brian Wansink (2016), “Stop Spoon Dosing: Milliliter Instructions May Cause Fewer Dosage Errors than Spoon Instructions on Liquid Medication,” BMC Research Notes, 9:33. doi: 10.1186/s13104-015-1809-1.
Number of pages: 6 Posted: 07 Jan 2016 Last Revised: 28 Apr 2017
Koert van Ittersum and Brian Wansink
University of Groningen and Retired
Downloads 23 (616,089)

Abstract:

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liquid medicine, dosage errors, spoon dosing, milliliters, medicine labels

28.

Impulsive Stopping Decisions of the Traveling Public

Wansink, Brian and Koert van Ittersum (2004), “Stopping Decisions of Travelers,” Tourism Management, 25: (June), 319-330.
Number of pages: 42 Posted: 13 Jan 2016 Last Revised: 28 Apr 2017
Brian Wansink and Koert van Ittersum
Retired and University of Groningen
Downloads 20 (637,022)

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Tourist behaviors; Intermediate stopping places; Tourist decisions; Travel stops; Conjoint analysis; Stopping decisions; Travel plazas; Hedonic and utilitarian

Extraverted Children are More Biased by Bowl Sizes than Introverts

PloS One 8.10 (2013)
Number of pages: 12 Posted: 30 Jul 2014
Koert van Ittersum and Brian Wansink
University of Groningen and Retired
Downloads 13 (714,434)

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eeding relationship, overeating, environmental cues, eating behavior, pediatric obesity, personality

Extraverted Children are More Biased by Bowl Sizes than Introverts

PloS one 8.10 (2013): e78224.
Number of pages: 10 Posted: 29 Jul 2014
Koert van Ittersum and Brian Wansink
University of Groningen and Retired
Downloads 6 (774,151)

Abstract:

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30.

Improving Attribute-Importance Measurement: A Reference-Point Approach

Advances in Consumer Research 31 (2004): 84-85
Number of pages: 2 Posted: 02 Aug 2014
University of Groningen, Maastricht University, Retired and Independent
Downloads 17 (658,494)

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31.

Shape of Glass and Amount of Alcohol Poured: Comparative Study of Effect of Practice and Concentration

Wansink, Brian, and Koert Van Ittersum. "Shape of glass and amount of alcohol poured: comparative study of effect of practice and concentration." BMJ 331.7531 (2005): 1512-1514.
Number of pages: 3 Posted: 02 Aug 2014
Brian Wansink and Koert van Ittersum
Retired and University of Groningen
Downloads 12 (696,319)

Abstract:

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32.

Fast Food Restaurant Lighting and Music Can Reduce Calorie Intake and Increase Satisfaction

Psychological Reports, 111 (1), 228-232, 2012
Posted: 07 Sep 2012
Brian Wansink and Koert van Ittersum
Retired and University of Groningen

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fast food, obesity, food intake, light, music, atmosphere, satisfaction, calorie intake