Earl L Taylor

Marketing Science Institute

Chief Marketing Officer

1000 Massachusetts Ave.

Cambridge, MA 02138-5396

United States

http://www,msi.org

SCHOLARLY PAPERS

1

DOWNLOADS

678

SSRN CITATIONS

2

CROSSREF CITATIONS

0

Scholarly Papers (1)

1.

Consumer Behavior in a Multichannel, Multimedia Retailing Environment

Number of pages: 34 Posted: 13 Dec 2009
Rice University - Jesse H. Jones Graduate School of Business, University of Pennsylvania - Marketing DepartmentUniversity of Miami, affiliation not provided to SSRN, University of Wisconsin-Madison, University of Southern California - Marshall School of Business and Marketing Science Institute
Downloads 678 (76,454)
Citation 2

Abstract:

Loading...

Multichannel, Multimedia, retailing, consumer behavior, memory, product assortment