Monika Prakash

Indian Institute of Tourism and Travel Management

Reader, Business Studies

Gwalior, Madhya Pradesh

India

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Scholarly Papers (1)

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Stakeholders Perception of Tourism Industry in Valley of Kashmir in Jammu and Kashmir: An Importance-Performance Analysis

Proceedings of 10th International Conference on Digital Strategies for Organizational Success
Number of pages: 8 Posted: 05 Apr 2019
Jahangir Ahmad Malik and Monika Prakash
Jiwaji University and Indian Institute of Tourism and Travel Management
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Abstract:

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Destination performance, Importance-Performance Analysis, Stakeholders perception, Tourism, Valley of Kashmir