Haiyang Yang

Johns Hopkins University - Carey Business School

100 International Drive

Baltimore, MD 21202

United States

SCHOLARLY PAPERS

2

DOWNLOADS

94

CITATIONS

0

Scholarly Papers (2)

1.

Consumer Choice and Autonomy in the Age of Artificial Intelligence and Big Data

Customer Needs and Solutions, Forthcoming , INSEAD Working Paper , Johns Hopkins Carey Business School Research Paper No. 18-03
Number of pages: 10 Posted: 07 Feb 2018
Erasmus University, Rotterdam School of Management, INSEAD, INSEAD - Marketing, Stanford University, Analysis Group, Inc., University of Chicago - Department of Psychology, Duke University - Fuqua School of Business, University of Colorado Boulder, University of Bonn and Johns Hopkins University - Carey Business School
Downloads 94 (271,035)

Abstract:

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Artificial Intelligence, Automation, Consumer Autonomy, Big Data, Consumer Choice, Micro-Targeting

2.

L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai

Posted: 14 Jan 2014
Haiyang Yang and Pierre Chandon
Johns Hopkins University - Carey Business School and INSEAD

Abstract:

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China, marketing, brand, luxury, cosmetic, distribution, advertising, international business