Srividya Raghavan

The Icfai Institute for Management Teachers

Research Scholar

Hyderabad

Hyderabad, 500 034

India

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Scholarly Papers (1)

1.

Communicating Brand Personality - The Moderating Role of Human Personality

Number of pages: 25 Posted: 07 May 2009
Srividya Raghavan and M. S. Balaji
The Icfai Institute for Management Teachers and The Icfai Institute for Management Teachers
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Abstract:

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Brand personality, personality, personal relevance, marketing communication, advertising