Jasmina Ilicic

University of Adelaide - Business School

10 Pulteney Street

Adelaide, South Australia 5005

Australia

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Roses are Red, Violets are Blue, Sophisticated Brands Have a Tiffany Hue: The Effect of Iconic Brand Color Priming on Brand Personality Judgments

Journal of Brand Management, Vol. 25, Issue 4, 2017
Number of pages: 11 Posted: 27 Jul 2018
Stacey M. Baxter, Jasmina Ilicic and Alicia Kulczynski
University of Newcastle (Australia), University of Adelaide - Business School and University of Newcastle (Australia) - Marketing
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Abstract:

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Brand color, Priming, Brand personality, Associations, Schema congruity