Robert J. Meyer

University of Pennsylvania - Marketing Department

Professor

700 Jon M. Huntsman Hall

3730 Walnut Street

Philadelphia, PA 19104-6340

United States

SCHOLARLY PAPERS

8

DOWNLOADS

1,930

5

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Scholarly Papers (8)

1.

When Form Trumps Substance: A Dynamic Analysis of Microblogging During the 2016 U.S. Presidential Primary Debates

Columbia Business School Research Paper No. 17-13
Number of pages: 49 Posted: 26 Jan 2017 Last Revised: 22 May 2017
Ron Berman, Colman Humphrey, Shiri Melumad and Robert J. Meyer
University of Pennsylvania - The Wharton School, University of Pennsylvania, The Wharton School, Columbia University, Columbia Business School, Marketing and University of Pennsylvania - Marketing Department
Downloads 552 (47,962)

Abstract:

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Microblogs, Social Media, Elections, Diffusion, Sentiment

2.

What Matters in Managerial Judgments of Customer Value?

Number of pages: 36 Posted: 18 Oct 2004
David A. Schweidel, Peter Fader and Robert J. Meyer
McDonough School of Business, Georgetown University, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 496 (54,900)

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Customer valuation, customer lifetime value, managerial judgment, RFM

Modeling of Marketing Channels: Implications for Both Fields and a Call for Future Research

Marketing Letters, Forthcoming
Number of pages: 25 Posted: 16 Jun 2009 Last Revised: 04 Jan 2012
University of Pennsylvania - Marketing Department, Bocconi University, GSIA, Carnegie Mellon University, University of Notre Dame - Department of Marketing, Yale, Harvard Business School - Marketing Unit, University of Minnesota - Twin Cities, University of Texas at Dallas, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 492 (54,860)

Abstract:

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marketing channels, game theory, behavioral decision research

Behavioral Research and Empirical Modeling of Marketing Channels: Implications for Both Fields and a Call for Future Research

Marketing Letters, 21(3), 301--315
Number of pages: 27 Posted: 06 Jan 2019 Last Revised: 11 Jan 2019
University of Pennsylvania - Marketing Department, Bocconi University, GSIA, Carnegie Mellon University, Yale, Harvard Business School - Marketing Unit, University of Minnesota - Twin Cities, University of Texas at Dallas, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 3 (645,426)

Abstract:

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Marketing Channels, Game Theory, Behavioral Decision Research

4.

Consumer Dynamic Usage Allocation and Learning under Multi-Part Tariffs

Marketing Science, Volume 34, Issue 1, 2015
Number of pages: 56 Posted: 26 Sep 2012 Last Revised: 14 Aug 2016
Arun Gopalakrishnan, Raghuram Iyengar and Robert J. Meyer
Washington University in St. Louis - John M. Olin Business School, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 194 (153,579)

Abstract:

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multi-part tariffs, dynamic allocation, consumer learning, dynamic decision making

5.

The Dynamics of Hurricane Risk Perception: Real-Time Evidence from the 2012 Atlantic Hurricane Season

American Meteorological Society, 2014, DOI: 10.1175/BAMS-D-12-00218.1
Number of pages: 50 Posted: 21 Jun 2014
University of Pennsylvania - Marketing Department, Florida State University - Department of Geography, University of Miami - Department of Marine Affairs & Policy, University of Pennsylvania - The Wharton School and School of International and Public Affairs Columbia University MC 3323
Downloads 87 (285,038)

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forecast, hurricane, preparedness

6.

Watching Customers Decide: Process Measures Add Insights to Choice Modeling Experiments

Marketing Research, Vol. 9, Nol. 1, pp. 32-38, 1997
Posted: 03 May 2011
Columbia Business School - Marketing, University of Pennsylvania - Marketing Department, London Business School and affiliation not provided to SSRN
Downloads 66 (334,072)

Abstract:

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7.

Dynamic Influences on Individual Choice Behavior

Marketing Letters, 8:3 (1997): 349-360
Number of pages: 12 Posted: 21 Jan 2015
University of Pennsylvania - Marketing Department, University of California, Berkeley - Marketing Group, University of Michigan at Ann Arbor - Marketing, Tel Aviv University - Eitan Berglas School of Economics, University of Pennsylvania - Marketing Department, University of Michigan, Stephen M. Ross School of Business, University of California, Los Angeles (UCLA) - Policy Area, Duke University - Fuqua School of Business, Rice University, Massachusetts Institute of Technology (MIT) - Sloan School of Management and New York University (NYU) - Department of Marketing
Downloads 40 (417,092)

Abstract:

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8.

Dynamic Simulation as an Approach to Understanding Hurricane Risk Response: Insights from the Stormview Lab

Emotion, Space and Society, Vol. 6, pp. 4-13, 2013
Posted: 29 Mar 2013
Robert J. Meyer, Kenneth F. Broad and Ben Orlove
University of Pennsylvania - Marketing Department, University of Miami - Department of Marine Affairs & Policy and School of International and Public Affairs Columbia University MC 3323

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Adaptation, decision making, hurricanes, laboratory simulation, natural hazards