Robert J. Meyer

University of Pennsylvania - Marketing Department

Professor

700 Jon M. Huntsman Hall

3730 Walnut Street

Philadelphia, PA 19104-6340

United States

  • University of Pennsylvania - Marketing Department

SCHOLARLY PAPERS

8

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1,930

5

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Scholarly Papers (8)

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1.

When Form Trumps Substance: A Dynamic Analysis of Microblogging During the 2016 U.S. Presidential Primary Debates

Columbia Business School Research Paper No. 17-13
Number of pages: 49 Posted: 26 Jan 2017 Last Revised: 22 May 2017
Ron Berman, Colman Humphrey, Shiri Melumad and Robert J. Meyer
University of Pennsylvania - The Wharton School, University of Pennsylvania, The Wharton School, Columbia University, Columbia Business School, Marketing and University of Pennsylvania - Marketing Department
Downloads 552 (47,962)

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Microblogs, Social Media, Elections, Diffusion, Sentiment

2.

What Matters in Managerial Judgments of Customer Value?

Number of pages: 36 Posted: 18 Oct 2004
David A. Schweidel, Peter Fader and Robert J. Meyer
McDonough School of Business, Georgetown University, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 496 (54,900)

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Customer valuation, customer lifetime value, managerial judgment, RFM

3.

Modeling of Marketing Channels: Implications for Both Fields and a Call for Future Research

Downloads 495 ( 55,050)

Modeling of Marketing Channels: Implications for Both Fields and a Call for Future Research

Marketing Letters, Forthcoming
Number of pages: 25 Posted: 16 Jun 2009 Last Revised: 04 Jan 2012
Robert J. Meyer, Joachim Vosgerau, Vishal P. Singh, Joel Urbany, Gal Zauberman, Michael I. Norton, Tony Haitao Cui, Brian T. Ratchford, Alessandro Acquisti, David R. Bell and Barbara E. Kahn
University of Pennsylvania - Marketing Department, Bocconi University, GSIA, Carnegie Mellon University, University of Notre Dame - Department of Marketing, Yale, Harvard Business School - Marketing Unit, University of Minnesota - Twin Cities, University of Texas at Dallas, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 492 (54,860)

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marketing channels, game theory, behavioral decision research

Behavioral Research and Empirical Modeling of Marketing Channels: Implications for Both Fields and a Call for Future Research

Marketing Letters, 21(3), 301--315
Number of pages: 27 Posted: 06 Jan 2019 Last Revised: 11 Jan 2019
Robert J. Meyer, Joachim Vosgerau, Vishal P. Singh, Gal Zauberman, Michael I. Norton, Tony Haitao Cui, Brian T. Ratchford, Alessandro Acquisti, David R. Bell and Barbara E. Kahn
University of Pennsylvania - Marketing Department, Bocconi University, GSIA, Carnegie Mellon University, Yale, Harvard Business School - Marketing Unit, University of Minnesota - Twin Cities, University of Texas at Dallas, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 3 (645,426)

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Marketing Channels, Game Theory, Behavioral Decision Research

4.

Consumer Dynamic Usage Allocation and Learning under Multi-Part Tariffs

Marketing Science, Volume 34, Issue 1, 2015
Number of pages: 56 Posted: 26 Sep 2012 Last Revised: 14 Aug 2016
Arun Gopalakrishnan, Raghuram Iyengar and Robert J. Meyer
Washington University in St. Louis - John M. Olin Business School, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 194 (153,579)

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multi-part tariffs, dynamic allocation, consumer learning, dynamic decision making

5.

The Dynamics of Hurricane Risk Perception: Real-Time Evidence from the 2012 Atlantic Hurricane Season

American Meteorological Society, 2014, DOI: 10.1175/BAMS-D-12-00218.1
Number of pages: 50 Posted: 21 Jun 2014
Robert J. Meyer, Earl Baker, Kenneth F. Broad, Jeffrey Czajkowski and Ben Orlove
University of Pennsylvania - Marketing Department, Florida State University - Department of Geography, University of Miami - Department of Marine Affairs & Policy, University of Pennsylvania - The Wharton School and School of International and Public Affairs Columbia University MC 3323
Downloads 87 (285,038)

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forecast, hurricane, preparedness

6.

Watching Customers Decide: Process Measures Add Insights to Choice Modeling Experiments

Marketing Research, Vol. 9, Nol. 1, pp. 32-38, 1997
Posted: 03 May 2011
Eric J. Johnson, Robert J. Meyer, Bruce Hardie and Paul Anderson
Columbia Business School - Marketing, University of Pennsylvania - Marketing Department, London Business School and affiliation not provided to SSRN
Downloads 66 (334,072)

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7.

Dynamic Influences on Individual Choice Behavior

Marketing Letters, 8:3 (1997): 349-360
Number of pages: 12 Posted: 21 Jan 2015
Robert J. Meyer, Tulin Erdem, Fred M. Feinberg, Itzhak Gilboa, J. Wesley Hutchinson, Aradhna Krishna, Steven A. Lippman, Carl F. Mela, Amit Pazgal, Drazen Prelec and Joel Steckel
University of Pennsylvania - Marketing Department, University of California, Berkeley - Marketing Group, University of Michigan at Ann Arbor - Marketing, Tel Aviv University - Eitan Berglas School of Economics, University of Pennsylvania - Marketing Department, University of Michigan, Stephen M. Ross School of Business, University of California, Los Angeles (UCLA) - Policy Area, Duke University - Fuqua School of Business, Rice University, Massachusetts Institute of Technology (MIT) - Sloan School of Management and New York University (NYU) - Department of Marketing
Downloads 40 (417,092)

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8.

Dynamic Simulation as an Approach to Understanding Hurricane Risk Response: Insights from the Stormview Lab

Emotion, Space and Society, Vol. 6, pp. 4-13, 2013
Posted: 29 Mar 2013
Robert J. Meyer, Kenneth F. Broad and Ben Orlove
University of Pennsylvania - Marketing Department, University of Miami - Department of Marine Affairs & Policy and School of International and Public Affairs Columbia University MC 3323

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Adaptation, decision making, hurricanes, laboratory simulation, natural hazards