Kim Choy Chung

American University in Dubai

Associate Professor

Dubai, UAE 28282

United Arab Emirates

  • American University in Dubai

SCHOLARLY PAPERS

7

DOWNLOADS
Rank 35,814

SSRN RANKINGS

Top 35,814

in Total Papers Downloads

2,856

TOTAL CITATIONS

3

Scholarly Papers (7)

Actions:
Email selected abstracts
1.

Insolvency Prediction Model Using Multivariate Discriminant Analysis and Artificial Neural Network for the Finance Industry in New Zealand

International Journal of Business and Management, Vol. 39, No. 1, pp. 19-28, 2008
Number of pages: 10 Posted: 03 Jan 2008
Kim Choy Chung, Shin Shin Tan and David K. Holdsworth
American University in Dubai, Polson Higgs and University of Otago
Downloads 1,740 (20,554)
Citation 3

Abstract:

Loading...

Corporate insolvency, financial ratios, multivariate discriminant analysis, artificial neural networks

2.

Consumer Behaviour in E-Tertiary Education: A Singapore Perspective

International Journal of Business and Management, Vol. 2, No. 4, pp. 105-111, August 2007
Number of pages: 7 Posted: 15 Jan 2008
Kim Choy Chung, Kim Fam and David K. Holdsworth
American University in Dubai, University of Otago - Department of Marketing and University of Otago
Downloads 303 (201,411)

Abstract:

Loading...

e-tertiary education, market acceptance

3.

Antecedent of Brand Trust in Online Tertiary Education: A Malaysian and Singapore Perspective

International Journal of Business and Management, Vol. 3, No. 4, 2008
Number of pages: 8 Posted: 19 Feb 2008 Last Revised: 10 Mar 2008
Kim Choy Chung
American University in Dubai
Downloads 274 (223,607)

Abstract:

Loading...

online tertiary education, quality cues, brand trust

4.

Understanding Ethnic Chinese Student's Tertiary Education Decision-Making

International Journal of Business and Management, Vol. 2, No. 3, pp. 16-22, June 2007
Number of pages: 7 Posted: 15 Jan 2008
Kim Choy Chung, Kim Fam and David K. Holdsworth
American University in Dubai, University of Otago - Department of Marketing and University of Otago
Downloads 211 (288,542)

Abstract:

Loading...

Decision-making, Chinese cultural values, brand positioning statements, advertising media

5.

Impact of Cultural Values on Young Consumers’ Choice of International Tertiary Education

Asia-Pacific Journal of Business Administration, Vol. 1, No. 1, pp. 54-67, 2009
Number of pages: 14 Posted: 16 Aug 2009
Kim Choy Chung, Kim Fam and David K. Holdsworth
American University in Dubai, University of Otago - Department of Marketing and University of Otago
Downloads 126 (447,500)

Abstract:

Loading...

Social values, Tertiary education, Singapore, Malaysia, Young adults, Consumer behaviour

6.

Investigating the Factors Affecting the Market Acceptance of Online Tertiary Education in Singapore

Journal of Internet Business, Issue 6, No. 1, pp. 111-134, 2009
Number of pages: 24 Posted: 03 Sep 2009
Kim Choy Chung and David K. Holdsworth
American University in Dubai and University of Otago
Downloads 102 (527,193)

Abstract:

Loading...

market acceptance, online tertiary education

7.

Conceptualising Brand Trust in E-Tertiary Education: A Tri-Nation Study

Journal of Internet Business, Vol. 7, pp. 59-71, 2009
Number of pages: 13 Posted: 03 Jun 2010
Tan Shin Shin and Kim Choy Chung
affiliation not provided to SSRN and American University in Dubai
Downloads 100 (530,838)

Abstract:

Loading...