Christopher Groening

University of Missouri at Columbia - Department of Marketing

College of Business

Columbia, MO 65211

United States

SCHOLARLY PAPERS

6

DOWNLOADS
Rank 24,471

SSRN RANKINGS

Top 24,471

in Total Papers Downloads

2,001

SSRN CITATIONS
Rank 21,876

SSRN RANKINGS

Top 21,876

in Total Papers Citations

4

CROSSREF CITATIONS

32

Scholarly Papers (6)

1.

The Long Term Stock Market Valuation of Customer Satisfaction

Journal of Marketing, Forthcoming
Number of pages: 48 Posted: 14 Jan 2008
Koc University, Vanderbilt University - Statistics, University of Missouri at Columbia - Department of Marketing, Ipsos Loyalty - North America and Ozyegin University
Downloads 772 (32,558)
Citation 4

Abstract:

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customer satisfaction, firm valuation, stock returns, abnormal returns, financial models

2.

Allocation of Resources to Customer Satisfaction and Delight Based on Utilitarian and Hedonic Benefits

Journal of Research in Marketing, Vol. 2 (1), 106-112
Number of pages: 7 Posted: 06 Mar 2014 Last Revised: 11 Sep 2014
Florian Pallas, Vikas Mittal and Christopher Groening
Center for Customer Management, Rice University and University of Missouri at Columbia - Department of Marketing
Downloads 361 (85,296)

Abstract:

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Customer Management, Customer Satisfaction, Customer Delight; Benefit, Hedonic, Utilitarian

3.

Cross-Validation of Customer and Employee Signals and Firm Valuation

Journal of Marketing Research, Forthcoming
Number of pages: 48 Posted: 27 Jun 2015
Christopher Groening, Vikas Mittal and Yan Zhang
University of Missouri at Columbia - Department of Marketing, Rice University and Rice University - Jesse H. Jones Graduate School of Business
Downloads 344 (90,126)
Citation 1

Abstract:

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signaling theory, achievements and lapses, business scope, stakeholder

4.

Do Oilfield-Services Companies Strategically Manage Customers and Employees? Halliburton, National Oilwell Varco, and Schlumberger

Number of pages: 11 Posted: 29 Mar 2016 Last Revised: 03 Apr 2016
Vikas Mittal and Christopher Groening
Rice University and University of Missouri at Columbia - Department of Marketing
Downloads 243 (130,761)

Abstract:

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customers, employees, long-term value, energy industry, Halliburton, National Oilwell Varco, Schlumberger

5.

How Employer and Employee Satisfaction Affect Customer Satisfaction: An Application to Franchise Services

Journal of Service Research, 14(2), May 2011, 136-148
Number of pages: 14 Posted: 16 Oct 2013 Last Revised: 01 Nov 2013
University of Muenster - Finance Center Muenster, University of Missouri at Columbia - Department of Marketing, Rice University and T-Mobile International AG
Downloads 154 (198,438)
Citation 1

Abstract:

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customer satisfaction, employee satisfaction, manager satisfaction, franchisee satisfaction, exchange theory, purchase intentions, service-profit chain

6.

How Achieving the Dual Goal of Customer Satisfaction and Efficiency in Mergers Affects a Firm's Long-Term Financial Performance

Swaminathan, Vanitha, Christopher Groening, Vikas Mittal and Felipe Thomaz (2013). "How Achieving the Dual Goal of Customer Satisfaction and Efficiency in Mergers Affects a Firm's Long-Term Financial Performance", Forthcoming
Number of pages: 14 Posted: 12 Nov 2013
Vanitha Swaminathan, Christopher Groening, Vikas Mittal and Felipe Thomaz
University of Pittsburgh, University of Missouri at Columbia - Department of Marketing, Rice University and University of South Carolina - Darla Moore School of Business
Downloads 127 (231,684)

Abstract:

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merger, dual emphasis, customer satisfaction, efficiency, financial performance, firm performance