Yi Zhu

University of Minnesota - Twin Cities - Carlson School of Management

Margaret J. Holden and Dorothy A. Werlich Endowed Professor

19th Avenue South

Minneapolis, MN 55455

United States

http://https://carlsonschool.umn.edu/faculty/yi-zhu

  • University of Minnesota - Twin Cities - Carlson School of Management

SCHOLARLY PAPERS

17

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Top 13,923

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101

Scholarly Papers (17)

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1.

Effects of TV Advertising on Keyword Search

Number of pages: 46 Posted: 07 Dec 2010 Last Revised: 16 Dec 2014
Mingyu Joo, Kenneth C. Wilbur and Yi Zhu
University of California, Riverside, University of California, San Diego (UCSD) - Rady School of Management and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 2,201 (14,784)
Citation 26

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Advertising, Search Engine Marketing, Television

2.

Television Advertising and Online Search

Management Science, Forthcoming
Number of pages: 36 Posted: 24 Feb 2020
Mingyu Joo, Kenneth C. Wilbur, Bo Cowgill and Yi Zhu
University of California, Riverside, University of California, San Diego (UCSD) - Rady School of Management, Columbia University - Columbia Business School and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 1,337 (31,919)
Citation 17

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Advertising, Information Search, Media, Search Engine Marketing, Television

3.

Click Fraud

Number of pages: 40 Posted: 15 Jan 2008 Last Revised: 19 Jun 2014
Kenneth C. Wilbur and Yi Zhu
University of California, San Diego (UCSD) - Rady School of Management and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 1,233 (35,890)
Citation 15

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Advertising, Auctions, Click Fraud, Game Theory, Internet, Marketing, Search Advertising

4.

Hybrid Advertising Auctions

2009 INFORMS Marketing Science Conference, NET Institute Working Paper No. 08-25
Number of pages: 57 Posted: 02 Apr 2009 Last Revised: 26 Oct 2012
Yi Zhu and Kenneth C. Wilbur
University of Minnesota - Twin Cities - Carlson School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 1,151 (39,655)
Citation 13

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Advertising, Auctions, Internet Marketing, Search Advertising

5.

Why Customer Service Frustrates Consumers: Using a Tiered Organizational Structure to Exploit Hassle Costs

Number of pages: 47 Posted: 03 Sep 2016 Last Revised: 08 Dec 2018
Anthony J. Dukes and Yi Zhu
University of Southern California - Marshall School of Business and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 824 (63,281)
Citation 8

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Hassle Costs, Customer Service Organization, Customer Complaints, Organizational Structure, Sequential Search Model

6.

Customer Voice on Two-Sided Platforms: The Effect of Surge Pricing on Customer Complaints

Management Science, forthcoming
Number of pages: 37 Posted: 17 Aug 2019 Last Revised: 04 Nov 2022
Linli Xu, Yanhao 'Max' Wei and Yi Zhu
University of Minnesota - Twin Cities - Carlson School of Management, University of Southern California - Marshall School of Business and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 742 (72,988)
Citation 5

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customer complaints, review system, ridesharing, driver income, surge pricing, two-sided platforms

7.

Prominent Attributes under Limited Attention

Forthcoming in Marketing Science
Number of pages: 48 Posted: 24 Jul 2015 Last Revised: 22 Feb 2017
Yi Zhu and Anthony J. Dukes
University of Minnesota - Twin Cities - Carlson School of Management and University of Southern California - Marshall School of Business
Downloads 675 (82,058)
Citation 5

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Prominent Attributes, Limited Consumer Attention, Dilution Effect, Context-dependent Preferences, Competitive Strategies, Game Theory

8.

Strategic Design of Recommendation Algorithms

Number of pages: 57 Posted: 23 Dec 2022 Last Revised: 03 Jul 2024
Ron Berman, Hangcheng Zhao and Yi Zhu
University of Pennsylvania - The Wharton School, University of Pennsylvania - The Wharton School and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 640 (88,032)

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Product Recommendation, Algorithmic Bias, Bayesian Persuasion, Information Competition, Information Design, Platform Design, Demarketing

9.

Position Auctions with Budget-Constraints: Implications for Advertisers and Publishers

Marketing Science, Forthcoming
Number of pages: 51 Posted: 20 May 2012 Last Revised: 18 Apr 2017
Shijie Lu, Yi Zhu and Anthony J. Dukes
University of Notre Dame, University of Minnesota - Twin Cities - Carlson School of Management and University of Southern California - Marshall School of Business
Downloads 542 (108,387)
Citation 5

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Position Auctions, Generalized Second-Price Auctions, Budget Constraints, Internet Marketing, Online Advertising, Game Theory.

10.

Selective Reporting of Factual Content by Commercial Media

Journal of Marketing Research, Forthcoming
Number of pages: 52 Posted: 28 Jun 2014 Last Revised: 13 Jul 2014
Yi Zhu and Anthony J. Dukes
University of Minnesota - Twin Cities - Carlson School of Management and University of Southern California - Marshall School of Business
Downloads 482 (125,063)
Citation 3

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Factual Content, Media Bias, Media Competition, Information Goods, Cheap-Talk

11.

Quality Score: The Cost of a Virtuous Cycle

Number of pages: 50 Posted: 20 Apr 2017 Last Revised: 27 Jul 2020
Zsolt Katona, Yi Zhu and Lei Zhuang
University of California, Berkeley - Haas School of Business, University of Minnesota - Twin Cities - Carlson School of Management and University of Minnesota - Twin Cities
Downloads 455 (134,352)
Citation 4

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Position Auctions, Generalized Second-Price Auctions, Quality Score, Landing Page Quality, Internet Marketing, Online Advertising, Game Theory

12.

Price Signaling and Channel Coordination

Downloads 243 (264,013)

Price Signaling and Channel Coordination

Number of pages: 52 Posted: 02 Apr 2019 Last Revised: 04 Apr 2019
Ruitong Wang, Yi Zhu and Akshay R. Rao
University of Minnesota - Twin Cities - Carlson School of Management, University of Minnesota - Twin Cities - Carlson School of Management and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 149 (412,102)

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Channel Coordination, Signaling, Pricing, Game Theory

Price Signaling and Channel Coordination

Number of pages: 52 Posted: 01 Apr 2019 Last Revised: 04 Apr 2019
Ruitong Wang, Yi Zhu and Akshay R. Rao
University of Minnesota - Twin Cities - Carlson School of Management, University of Minnesota - Twin Cities - Carlson School of Management and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 94 (587,558)

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channel coordination, signaling, pricing, game theory

13.

When Half-Truths Aren’t Half-Bad: Sale Reps’ Selective Underreporting to Facilitate Market Exchange

Number of pages: 40 Posted: 25 Feb 2020
Zuhui Xiao, Yi Zhu, Mark Bergen and Mark Zbaracki
University of Wisconsin - Milwaukee - Marketing, University of Minnesota - Twin Cities - Carlson School of Management, University of Minnesota - Twin Cities - Carlson School of Management and University of Western Ontario - General Management Area Group
Downloads 150 (409,497)

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Sales Reps, Selective Under-reporting, Social Tensions, Market Exchange, Cheap Talk, Game Theory

14.

Search Prominence among E-Commerce Platforms

Number of pages: 31 Posted: 24 Jul 2024
Mao Yuan, Yi Zhu and Anthony J. Dukes
Huazhong University of Science and Technology, University of Minnesota - Twin Cities - Carlson School of Management and University of Southern California - Marshall School of Business
Downloads 149 (411,746)

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Search Prominence, Prominent Platform, Multi-homing, Lockin Effect, Differentiation Reduction Effect, Antitrust

15.

The Strategic Analysis of Operation Mode for Data Platforms

Number of pages: 1 Posted: 01 Aug 2024
Xiaohan Zhou, Lin Tian and Yi Zhu
Fudan University - School of Management, Fudan University, School of Management and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 67 (710,435)

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data platform, mode selection, market uncertainty, information accuracy

16.

Facilitating Market Exchange between Altruistic & Aggressive Buyers and Sellers: Online Platforms’ Strategic Pricing Recommendations

Number of pages: 44 Posted: 22 Feb 2025
Zuhui Xiao, Yi Zhu and Mark Bergen
University of Wisconsin - Milwaukee - Marketing, University of Minnesota - Twin Cities - Carlson School of Management and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 13 (1,196,063)

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Pricing Recommendations, Altruism, Aggression, Peer-to-peer Platforms, Cheap Talk, Game Theory, Behavioral Operations

17.

Private Sector Industrialization in China: Evidence from Wenzhou

IEPR Working Paper No. 09.01
Posted: 28 Mar 2009 Last Revised: 13 Aug 2016
John Strauss, Yanmin Edward Qian, Minggao Shen, Dong Liu, Mahdi Majbouri, Qi Sun, Qianfan Ying and Yi Zhu
University of Southern California - Department of Economics, Department of Finance,School of Economics,Zhejiang University, Peking University - China Center for Economic Research (CCER), Zhejiang University - Center for Research of Private Economy (CRPE), Babson College - Department of Economics, Shanghai University of Finance and Economics, Zhejiang University - Center for Research of Private Economy (CRPE) and University of Minnesota - Twin Cities - Carlson School of Management

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