Yi Zhu

University of Minnesota - Carlson School of Management

Assistant Professor

321 - 19th Ave. South, Suite 3-150

Minneapolis, MN 55455

United States

SCHOLARLY PAPERS

13

DOWNLOADS
Rank 6,703

SSRN RANKINGS

Top 6,703

in Total Papers Downloads

7,103

SSRN CITATIONS
Rank 15,684

SSRN RANKINGS

Top 15,684

in Total Papers Citations

31

CROSSREF CITATIONS

32

Scholarly Papers (13)

1.

Effects of TV Advertising on Keyword Search

Number of pages: 46 Posted: 07 Dec 2010 Last Revised: 16 Dec 2014
University of California, Riverside - School of Business, University of California, San Diego (UCSD) - Rady School of Management and University of Minnesota - Carlson School of Management
Downloads 2,028 (7,904)
Citation 17

Abstract:

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Advertising, Search Engine Marketing, Television

2.

Click Fraud

Number of pages: 40 Posted: 15 Jan 2008 Last Revised: 19 Jun 2014
Kenneth C. Wilbur and Yi Zhu
University of California, San Diego (UCSD) - Rady School of Management and University of Minnesota - Carlson School of Management
Downloads 1,058 (21,932)
Citation 9

Abstract:

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Advertising, Auctions, Click Fraud, Game Theory, Internet, Marketing, Search Advertising

3.

Hybrid Advertising Auctions

2009 INFORMS Marketing Science Conference, NET Institute Working Paper No. 08-25
Number of pages: 57 Posted: 02 Apr 2009 Last Revised: 26 Oct 2012
Yi Zhu and Kenneth C. Wilbur
University of Minnesota - Carlson School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 1,038 (22,584)
Citation 9

Abstract:

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Advertising, Auctions, Internet Marketing, Search Advertising

4.

Television Advertising and Online Search

Management Science, Forthcoming
Number of pages: 36 Posted: 24 Feb 2020
University of California, Riverside - School of Business, University of California, San Diego (UCSD) - Rady School of Management, Columbia University - Columbia Business School and University of Minnesota - Carlson School of Management
Downloads 908 (27,419)
Citation 4

Abstract:

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Advertising, Information Search, Media, Search Engine Marketing, Television

5.

Prominent Attributes under Limited Attention

Forthcoming in Marketing Science
Number of pages: 48 Posted: 24 Jul 2015 Last Revised: 22 Feb 2017
Yi Zhu and Anthony J. Dukes
University of Minnesota - Carlson School of Management and University of Southern California - Marshall School of Business
Downloads 517 (58,247)
Citation 1

Abstract:

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Prominent Attributes, Limited Consumer Attention, Dilution Effect, Context-dependent Preferences, Competitive Strategies, Game Theory

6.

Position Auctions with Budget-Constraints: Implications for Advertisers and Publishers

Marketing Science, Forthcoming
Number of pages: 51 Posted: 20 May 2012 Last Revised: 18 Apr 2017
University of Houston - C.T. Bauer College of Business, University of Minnesota - Carlson School of Management and University of Southern California - Marshall School of Business
Downloads 453 (68,766)
Citation 2

Abstract:

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Position Auctions, Generalized Second-Price Auctions, Budget Constraints, Internet Marketing, Online Advertising, Game Theory.

7.

Why Customer Service Frustrates Consumers: Using a Tiered Organizational Structure to Exploit Hassle Costs

Number of pages: 47 Posted: 03 Sep 2016 Last Revised: 08 Dec 2018
Anthony J. Dukes and Yi Zhu
University of Southern California - Marshall School of Business and University of Minnesota - Carlson School of Management
Downloads 407 (78,011)
Citation 1

Abstract:

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Hassle Costs, Customer Service Organization, Customer Complaints, Organizational Structure, Sequential Search Model

8.

Selective Reporting of Factual Content by Commercial Media

Journal of Marketing Research, Forthcoming
Number of pages: 52 Posted: 28 Jun 2014 Last Revised: 13 Jul 2014
Yi Zhu and Anthony J. Dukes
University of Minnesota - Carlson School of Management and University of Southern California - Marshall School of Business
Downloads 367 (87,965)
Citation 2

Abstract:

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Factual Content, Media Bias, Media Competition, Information Goods, Cheap-Talk

9.

Quality Score that Makes You Invest

Number of pages: 49 Posted: 20 Apr 2017 Last Revised: 22 Feb 2018
Zsolt Katona and Yi Zhu
University of California, Berkeley - Haas School of Business and University of Minnesota - Carlson School of Management
Downloads 142 (221,841)
Citation 4

Abstract:

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Position Auctions, Generalized Second-Price Auctions, Quality Score, Landing Page Quality, Internet Marketing, Online Advertising, Game Theory

10.

Surge Pricing and Customer Complaints

Number of pages: 35 Posted: 17 Aug 2019 Last Revised: 05 Jun 2020
University of Southern California - Marshall School of Business, University of Minnesota - Twin Cities - Carlson School of Management and University of Minnesota - Carlson School of Management
Downloads 97 (294,907)

Abstract:

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Customer Complaints, Non-Service-Provider-Responsible Factors, Review System, Ridesharing, Surge Pricing, Two-Sided Matching Platforms, Big Data

Price Signaling and Channel Coordination

Number of pages: 52 Posted: 02 Apr 2019 Last Revised: 04 Apr 2019
University of Minnesota - Twin Cities - Carlson School of Management, University of Minnesota - Carlson School of Management and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 43 (455,144)

Abstract:

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Channel Coordination, Signaling, Pricing, Game Theory

Price Signaling and Channel Coordination

Number of pages: 52 Posted: 01 Apr 2019 Last Revised: 04 Apr 2019
University of Minnesota - Twin Cities - Carlson School of Management, University of Minnesota - Carlson School of Management and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 24 (555,561)

Abstract:

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channel coordination, signaling, pricing, game theory

12.

When Half-Truths Aren’t Half-Bad: Sale Reps’ Selective Underreporting to Facilitate Market Exchange

Number of pages: 40 Posted: 25 Feb 2020
University of Wisconsin - Milwaukee - Marketing, University of Minnesota - Carlson School of Management, University of Minnesota - Twin Cities - Carlson School of Management and University of Western Ontario - General Management Area Group
Downloads 21 (557,447)

Abstract:

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Sales Reps, Selective Under-reporting, Social Tensions, Market Exchange, Cheap Talk, Game Theory

13.

Private Sector Industrialization in China: Evidence from Wenzhou

IEPR Working Paper No. 09.01
Posted: 28 Mar 2009 Last Revised: 13 Aug 2016
University of Southern California - Department of Economics, Department of Finance,School of Economics,Zhejiang University, Peking University - China Center for Economic Research (CCER), Zhejiang University - Center for Research of Private Economy (CRPE), Babson College, Shanghai University of Finance and Economics, Zhejiang University - Center for Research of Private Economy (CRPE) and University of Minnesota - Carlson School of Management

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