Ting Li

Rotterdam School of Management, Erasmus University

Burgemeester Oudlaan 50

3062PA Rotterdam

Netherlands

Erasmus Research Institute of Management (ERIM)

P.O. Box 1738

3000 DR Rotterdam

Netherlands

  • Rotterdam School of Management, Erasmus University

  • Erasmus Research Institute of Management (ERIM)

SCHOLARLY PAPERS

16

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in Total Papers Downloads

6,904

TOTAL CITATIONS

22

Scholarly Papers (16)

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1.

NFT Disruption in Platform Competition: Evidence from Trading Card Collectibles

Number of pages: 62 Posted: 10 Sep 2021 Last Revised: 28 Sep 2023
Ioannis Filippos Kanellopoulos, Dominik Gutt and Ting Li
Tilburg University - Tilburg University School of Economics and Management, Erasmus University Rotterdam, Rotterdam School of Management and Rotterdam School of Management, Erasmus University
Downloads 2,912 (9,645)
Citation 10

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platform competition, non-fungible tokens, incumbent, challenger, difference-in-differences, collectibles

2.

FIRMS' CONSENT ELICITATION AND CUSTOMER SEGMENTATION UNDER PRIVACY REGULATION: EVIDENCE FROM FIELD EXPERIMENTS

Number of pages: 55 Posted: 31 Jan 2022 Last Revised: 13 Aug 2024
Zherui Yang, Aaron Cheng and Ting Li
IE Business School - IE University, London School of Economics - Department of Management and Rotterdam School of Management, Erasmus University
Downloads 677 (83,765)

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Consent elicitation, customer segmentation, digital activeness, field experiment, GDPR, information proactiveness, privacy regulation

3.

How Does Social Influence Really Affect Consumer Decisions? Insights from an Eye Tracking Study

Fox School of Business Research Paper No. 14-033
Number of pages: 43 Posted: 16 Oct 2014 Last Revised: 17 Dec 2016
Ting Li and Paul A. Pavlou
Rotterdam School of Management, Erasmus University and University of Miami Herbert Business School
Downloads 637 (90,741)
Citation 1

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cognitive processing, eye tracking, social influence, visual attention, fixation duration, fixation frequency, daily-deals, information stimuli, memory

4.

Social Referral Programs for Freemium Platforms

Number of pages: 63 Posted: 15 Aug 2018 Last Revised: 25 Feb 2022
Rodrigo Belo and Ting Li
Nova School of Business and Economics, Universidade Nova de Lisboa and Rotterdam School of Management, Erasmus University
Downloads 498 (123,274)
Citation 3

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referral program, field experiment, platform strategy

5.

What Drives Users' Website Registration?

Number of pages: 40 Posted: 20 Dec 2013 Last Revised: 31 Dec 2016
Ting Li and Paul A. Pavlou
Rotterdam School of Management, Erasmus University and University of Miami Herbert Business School
Downloads 420 (150,940)
Citation 3

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brand awareness, information sensitivity, network externalities, information privacy concerns, popularity information, registration, trust, word of mouth

6.

Content Learning on Websites: The Effects of Information Personalization

Netspar Discussion Paper No. 09/2011-100
Number of pages: 60 Posted: 23 Dec 2011
Dimitrios Tsekouras, Benedict G. C. Dellaert and Ting Li
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Rotterdam School of Management, Erasmus University
Downloads 276 (239,348)

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content learning, information personalization, e-commerce, content based websites, information search

7.

What Drives Website Registration? Network Externalities Versus Information Privacy Concerns

Fox School of Business Research Paper No. 15-053
Number of pages: 51 Posted: 16 Oct 2014 Last Revised: 16 Dec 2016
Ting Li and Paul A. Pavlou
Rotterdam School of Management, Erasmus University and University of Miami Herbert Business School
Downloads 239 (275,491)
Citation 1

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brand image, information privacy concerns, information sensitivity, network externalities, popularity information, registration, trust, word of mouth

8.

How Do Platform Subsidies Affect Creation, Engagement, and Pricing? Evidence from Non-Fungible Tokens

Number of pages: 54 Posted: 26 Jan 2023 Last Revised: 19 Sep 2023
Ioannis Filippos Kanellopoulos, Dominik Gutt, Murat M Tunc and Ting Li
Tilburg University - Tilburg University School of Economics and Management, Erasmus University Rotterdam, Rotterdam School of Management, Tilburg University and Rotterdam School of Management, Erasmus University
Downloads 238 (276,600)

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platform strategy, platform subsidy, entry costs, creator economy, non-fungible tokens, lazy minting, digital marketplaces

9.

Scratch My Back and I’ll Scratch Yours: The Impact of the Interaction Between User Effort and Recommendation Agent Effort on Perceived Recommendation Agent Quality

Number of pages: 40 Posted: 10 Nov 2018
Dimitrios Tsekouras, Ting Li and Izak Benbasat
Rotterdam School of Management, Erasmus University, Rotterdam School of Management, Erasmus University and University of British Columbia (UBC) - Sauder School of Business
Downloads 231 (284,904)
Citation 1

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recommendation agents, perceived effort, perceived quality, social exchange theory

10.

Are You Still Interested in This Item? Field Evidence on the Effectiveness of Onsite Retargeting

Number of pages: 43 Posted: 27 Sep 2021
Dimitrios Tsekouras, Ting Li and Jing Gong
Rotterdam School of Management, Erasmus University, Rotterdam School of Management, Erasmus University and University of Virginia - McIntire School of Commerce
Downloads 186 (349,400)

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field experiment, personalization, product recommendation, retargeting

11.

Consumer Informedness and Firm Information Strategy

Netspar Discussion Paper No. 11/2013-073
Number of pages: 41 Posted: 20 Feb 2014
Ting Li, Robert J. Kauffman, E. van Heck, P.H.M. Vervest and Benedict G. C. Dellaert
Rotterdam School of Management, Erasmus University, Singapore Management University, Erasmus University Rotterdam (EUR) - Department of Technology and Operations Management, Erasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 185 (352,897)
Citation 2

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Choice, information strategy, informedness, price and product information, stated choice experiment, willingness-to-pay

12.

Risk and Ambiguity: Unpacking Uncertainty in Platform Rewards Design

Number of pages: 35 Posted: 02 May 2022
Andy Tao Li, Ting Li and Tong V. Wang
School of Management, University of Science and Technology of China, Rotterdam School of Management, Erasmus University and Dongbei University of Finance and Economics - Institute for Advanced Economic Research
Downloads 138 (450,333)

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ambiguity, field experiment, risk, social referral, user engagement

13.

Should Price Cannibalization be Avoided or Embraced? A Multi-Method Investigation

Number of pages: 42 Posted: 21 Aug 2021
Atabak Mehrdar and Ting Li
Rotterdam School of Management, Erasmus University and Rotterdam School of Management, Erasmus University
Downloads 117 (512,768)

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Cannibalization, MDP, multi-channel, pricing strategy, revenue management, simulation

14.

From Attraction to Disappointment: The Impact of Starting Prices on Consumer Overoptimism and Purchase Intentions

Number of pages: 33 Posted: 05 Dec 2023
Atabak Mehrdar, Behzad Rezaee and Ting Li
Rotterdam School of Management, Erasmus University, University of Lausanne and Rotterdam School of Management, Erasmus University
Downloads 79 (666,138)
Citation 1

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Bayesian, empirical, overoptimism, communication, starting prices, skewness

15.

Platform Interoperability and Platform Federations

Sokol, D.D., Dukes, A., Sun, T., Zhu, F., eds. (2025) Cambridge Handbook on Digital Platforms (Cambridge University Press, Cambridge, UK).

Number of pages: 24 Posted: 21 Feb 2025
Ziming Wang, Philipp B. Cornelius and Ting Li
Zhejiang University, Erasmus University Rotterdam (EUR) - Department of Technology and Operations Management and Rotterdam School of Management, Erasmus University
Downloads 71 (707,190)

Abstract:

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Platform Federations, Platform Interoperability

16.

When AI Speaks, Do Humans Lose Listeners? Evidence from the Audiobook Industry

Posted: 18 Dec 2024 Last Revised: 11 Apr 2025
Ning Wan, Yingjie Zhang and Ting Li
Peking University - Guanghua School of Management, Peking University - Guanghua School of Management and Rotterdam School of Management, Erasmus University

Abstract:

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AI-generated content, human-voiced audiobooks, substitution effects, mechanism examinations, staggered difference-in-differences