Marcel Planellas

ESADE Business School

Av. de Pedralbes, 60-62

Barcelona, 08034

Spain

  • ESADE Business School

SCHOLARLY PAPERS

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Scholarly Papers (4)

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1.

Lessons from the Strategy of Banco Santander: The Three-Step Process of Internationalisation in Retail Banking

Number of pages: 44 Posted: 04 Feb 2008
Pedro Parada, Luisa Alemany and Marcel Planellas
ESADE Business School, London Business School and ESADE Business School
Downloads 1,504 (14,776)

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Internationalisation, Retail Banking, Banco Santander

2.

The Evolution of Strategy (Over Six Decades and Thirty Models)

ESADE Business School Research Paper No. 262
Number of pages: 18 Posted: 09 Mar 2017
Marcel Planellas
ESADE Business School
Downloads 229 (162,539)

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Strategy, General Management, Business history, Strategic decisions, Strategic models

3.

White Paper on Entrepreneurship in Spain

Number of pages: 28 Posted: 29 Nov 2011
Luisa Alemany, Marcel Planellas, Claudia Alvarez and David Urbano
London Business School, ESADE Business School, Universidad EAFIT and Autonomous University of Barcelona
Downloads 208 (178,859)
Citation 2

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entrepreneurship, Spain, entrepreneurial education

4.

In Search of the Essence of Strategy, a Model for Strategic Management in Three Stages

ESADE Business School Research Paper No. 250
Number of pages: 28 Posted: 13 Nov 2013
Marcel Planellas
ESADE Business School
Downloads 108 (302,810)
Citation 1

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Strategy, General Management, Strategic Management, Strategic Process Models, Learning Organization