John U. Farley

Independent

SCHOLARLY PAPERS

2

DOWNLOADS

401

TOTAL CITATIONS

0

Scholarly Papers (2)

1.

Consumer Expectations and Culture: The Effect of Belief in Karma in India

Journal of Consumer Research, Vol. 37, No. 2, pp. 251-63, 2010, Tuck School of Business Working Paper No. 2012-104
Number of pages: 14 Posted: 17 Nov 2011
Dartmouth College - Tuck School of Business, Columbia University - Columbia Business School, Marketing and Independent
Downloads 264 (245,999)

Abstract:

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2.

A Note on the Use of Markov Chains in Forecasting Store Choice

Management Science, Vol. 16, No. 4, December 1969
Number of pages: 5 Posted: 09 Feb 2005 Last Revised: 31 Dec 2011
J. Scott Armstrong and John U. Farley
University of Pennsylvania - Marketing Department and Independent
Downloads 137 (446,282)

Abstract:

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Markov chains, forecasting, marketing, supermarket, forecasting