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John U. Farley
Independent
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SCHOLARLY PAPERS
2
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401
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Scholarly Papers (2)
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1.
Consumer Expectations and Culture: The Effect of Belief in Karma in India
Journal of Consumer Research, Vol. 37, No. 2, pp. 251-63, 2010, Tuck School of Business Working Paper No. 2012-104
Number of pages: 14
Posted: 17 Nov 2011
Praveen K. Kopalle
,
Donald R. Lehmann
and John U. Farley
Dartmouth College - Tuck School of Business, Columbia University - Columbia Business School, Marketing and Independent
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264
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Abstract:
2.
A Note on the Use of Markov Chains in Forecasting Store Choice
Management Science, Vol. 16, No. 4, December 1969
Number of pages: 5
Posted: 09 Feb 2005
Last Revised: 31 Dec 2011
J. Scott Armstrong
and John U. Farley
University of Pennsylvania - Marketing Department and Independent
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137
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Abstract:
Markov chains, forecasting, marketing, supermarket, forecasting
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