Mark J. Kay

Montclair State University

Associate Professor

Upper Montclair, NJ 07043

United States

  • Montclair State University

SCHOLARLY PAPERS

3

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1,450

TOTAL CITATIONS

2

Scholarly Papers (3)

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1.

Toys "R" Us Japan and the Global Toy Business

Nanzan Review of American Studies, Volume 18, pp. 89-99, 1996
Number of pages: 11 Posted: 10 Oct 2012
Mark J. Kay
Montclair State University
Downloads 657 (85,053)

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toys, Toys R Us, retailing, Japan

2.

Strong Brands and Corporate Brands

European Journal of Marketing, Vol. 4, Nos. 7-8, pp. 742-760, 2006
Number of pages: 19 Posted: 12 Apr 2011
Mark J. Kay
Montclair State University
Downloads 510 (116,968)
Citation 1

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Brands, Corporate Branding, Brand Management

3.

Healthcare Marketing: What is Salient?

International Journal of Pharmaceutical and Healthcare Marketing, Vol. 1, No. 3, pp. 247-263, 2007
Number of pages: 17 Posted: 11 Apr 2011
Mark J. Kay
Montclair State University
Downloads 283 (226,628)
Citation 1

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Health Services, Marketing, Decision Making, Patients