Nazrul I. Shaikh

University of Miami

Coral Gables, FL 33146

United States

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Scholarly Papers (1)

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Modeling the Diffusion of Innovations Through Small-World Networks

Number of pages: 50 Posted: 03 Apr 2012
Nazrul I. Shaikh, Arvind Rangaswamy and Anant Balakrishnan
University of Miami, Pennsylvania State University - Department of Marketing and McCombs School of Business, University of Texas at Austin
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Citation 7

Abstract:

Diffusion of Innovations, Word-of-Mouth, Small-World Network, Networks and Marketing