Heiko Gebauer

University of St. Gallen

Varnbuelstr. 14

Saint Gallen, St. Gallen CH-9000

Switzerland

  • University of St. Gallen

SCHOLARLY PAPERS

4

DOWNLOADS

592

SSRN CITATIONS
Rank 40,354

SSRN RANKINGS

Top 40,354

in Total Papers Citations

14

CROSSREF CITATIONS

7

Scholarly Papers (4)

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1.

What Service Transition? Rethinking Established Assumptions About Manufacturers’ Service-Led Growth Strategies

Industrial Marketing Management, Vol. 44, Issue 2, 2015
Number of pages: 34 Posted: 11 Mar 2015 Last Revised: 10 Mar 2016
Christian Kowalkowski, Charlotta Windahl, Daniel Kindström and Heiko Gebauer
Linköping University, University of Auckland Business School, Linkoping University - Department of Management and Engineering Division and University of St. Gallen
Downloads 174 (293,892)
Citation 4

Abstract:

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Service transition, Solutions, Manufacturing companies, Service strategy, Problematization methodology

2.

Servitization and Deservitization: Overview, Concepts, and Definitions

Kowalkowski, C., Gebauer, H., Kamp, B. & Parry, B. (2017), Servitization and Deservitization: Overview, Concepts, and Definitions, Industrial Marketing Management, Vol. 60.
Number of pages: 21 Posted: 28 Dec 2016 Last Revised: 30 Dec 2016
Christian Kowalkowski, Heiko Gebauer, Bart Kamp and Glenn Parry
Linköping University, University of St. Gallen, Louvain School of Management (UCL) and University of the West of England (UWE)
Downloads 169 (301,285)
Citation 1

Abstract:

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servitization, deservitization, service infusion, service dilution, product-service system, industrial services, B2B service growth, service innovation

3.

Separate or Integrate? Assessing the Impact of Separation between Product and Service Business on Service Performance in Product Manufacturing Firms

Oliva R, H Gebauer, J Brann. 2012. Separate or Integrate? Assessing the impact of separation between product and service business on service performance in product manufacturing firms. Journal of Business to Business Marketing 19(4): 309-333. http://dx.doi.org/10.1080/1051712X.2012.647797
Number of pages: 32 Posted: 21 Nov 2011 Last Revised: 14 Jul 2017
Rogelio Oliva, Heiko Gebauer and Jeremy M. Brann
Mays Business School, Texas A&M University, University of St. Gallen and affiliation not provided to SSRN
Downloads 151 (331,296)
Citation 4

Abstract:

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product-service transition, service strategy, organizational separation, empirical study

4.

Service Growth in Product Firms: Past, Present, and Future

Kowalkowsky C, H Gebauer, R Oliva. 2017. Service growth in product firms: Past, present and future. Industrial Marketing Management 60: 82-88. doi.org/10.1016/j.indmarman.2016.10.015, Mays Business School Research Paper No. 2867349
Number of pages: 26 Posted: 17 Nov 2016 Last Revised: 09 Jul 2020
Christian Kowalkowski, Heiko Gebauer and Rogelio Oliva
Linköping University, University of St. Gallen and Mays Business School, Texas A&M University
Downloads 98 (457,028)

Abstract:

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service growth, servitization, deservitization, service infusion, product-service system, research agenda