Heiko Gebauer

University of St. Gallen

Varnbuelstr. 14

Saint Gallen, St. Gallen CH-9000

Switzerland

SCHOLARLY PAPERS

5

DOWNLOADS

375

SSRN CITATIONS
Rank 45,040

SSRN RANKINGS

Top 45,040

in Total Papers Citations

4

CROSSREF CITATIONS

8

Scholarly Papers (5)

1.

Servitization and Deservitization: Overview, Concepts, and Definitions

Kowalkowski, C., Gebauer, H., Kamp, B. & Parry, B. (2017), Servitization and Deservitization: Overview, Concepts, and Definitions, Industrial Marketing Management, Vol. 60.
Number of pages: 21 Posted: 28 Dec 2016 Last Revised: 30 Dec 2016
Linköping University, University of St. Gallen, Louvain School of Management (UCL) and University of the West of England (UWE)
Downloads 118 (248,157)

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servitization, deservitization, service infusion, service dilution, product-service system, industrial services, B2B service growth, service innovation

2.

What Service Transition? Rethinking Established Assumptions About Manufacturers’ Service-Led Growth Strategies

Industrial Marketing Management, Vol. 44, Issue 2, 2015
Number of pages: 34 Posted: 11 Mar 2015 Last Revised: 10 Mar 2016
Linköping University, University of Auckland - Business School, Linkoping University - Department of Management and Engineering Division and University of St. Gallen
Downloads 108 (264,167)

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Service transition, Solutions, Manufacturing companies, Service strategy, Problematization methodology

3.

Separate or Integrate? Assessing the Impact of Separation between Product and Service Business on Service Performance in Product Manufacturing Firms

Oliva R, H Gebauer, J Brann. 2012. Separate or Integrate? Assessing the impact of separation between product and service business on service performance in product manufacturing firms. Journal of Business to Business Marketing 19(4): 309-333. http://dx.doi.org/10.1080/1051712X.2012.647797
Number of pages: 32 Posted: 21 Nov 2011 Last Revised: 14 Jul 2017
Rogelio Oliva, Heiko Gebauer and Jeremy M. Brann
Mays Business School, Texas A&M University, University of St. Gallen and affiliation not provided to SSRN
Downloads 87 (304,552)
Citation 4

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product-service transition, service strategy, organizational separation, empirical study

4.

Service Growth in Product Firms: Past, Present, and Future

Industrial Marketing Management, Forthcoming, Mays Business School Research Paper No. 2867349
Number of pages: 26 Posted: 17 Nov 2016
Linköping University, University of St. Gallen and Mays Business School, Texas A&M University
Downloads 52 (400,571)

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service growth, servitization, deservitization, service infusion, product-service system, research agenda

5.

Exploring the Effect of Cognitive Biases on Customer Support Services

Creativity and Innovation Management, Vol. 17, Issue 1, pp. 58-70, March 2008
Number of pages: 13 Posted: 26 Feb 2008
Heiko Gebauer, Regine Krempl and Elgar Fleisch
University of St. Gallen, affiliation not provided to SSRN and Independent
Downloads 10 (611,812)
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