Vicki Morwitz

New York University (NYU) - Department of Marketing

Henry Kaufman Ctr

44 W 4 St.

New York, NY

United States

SCHOLARLY PAPERS

23

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4,183

CITATIONS
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Top 7,293

in Total Papers Citations

110

Scholarly Papers (23)

1.

When Do Purchase Intentions Predict Sales?

Number of pages: 47 Posted: 21 Nov 2006
Vicki Morwitz, Joel Steckel and Alok Gupta
New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and affiliation not provided to SSRN
Downloads 825 (28,353)
Citation 2

Abstract:

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Purchase intentions, Sales Forecasting, Meta-Analysis, Marketing Research

2.

Does Anti-Drug Advertising Work?

Yale SOM Working Paper No. MK-01
Number of pages: 54 Posted: 11 Nov 2003
City University of New York - Allen G. Aaronson Department of Marketing & International Business, New York University (NYU) - Department of Marketing, London Business School and Yale School of Management
Downloads 628 (41,029)

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3.

Heuristics in Numerical Cognition: Implications for Pricing

HANDBOOK OF RESEARCH IN PRICING, Edward Elgar, Forthcoming, Johnson School Research Paper Series No. 1-08
Number of pages: 37 Posted: 12 Jan 2008 Last Revised: 04 May 2008
Manoj Thomas and Vicki Morwitz
Cornell University - Samuel Curtis Johnson Graduate School of Management and New York University (NYU) - Department of Marketing
Downloads 506 (54,219)

Abstract:

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Behavioral Pricing, Heuristics, Numerical Cognition

4.

Divide and Prosper: Consumers' Reaction to Partitioned Prices

Journal of Marketing Research, Vol. 35, pp. 453-463, November 1998
Posted: 24 Jun 2009
Vicki Morwitz, Eric Greenleaf and Eric J. Johnson
New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and Columbia Business School - Marketing
Downloads 491 (56,326)
Citation 11

Abstract:

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5.

Knowledge Creation in Consumer Research: Multiple Routes, Multiple Criteria

Journal of Consumer Psychology 22 (2012) 473-485
Number of pages: 13 Posted: 16 Jan 2015
University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Florida - Warrington College of Business Administration, University of Michigan, Stephen M. Ross School of Business, New York University (NYU) - Department of Marketing and Koc University
Downloads 218 (139,211)
Citation 1

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6.

Will I Spend More in 12 Months or a Year? The Effect of Ease of Estimation and Confidence on Budget Estimates

Journal of Consumer Research, Vol. 35, August 2008
Number of pages: 46 Posted: 03 Aug 2009
Gülden Ülkümen, Manoj Thomas and Vicki Morwitz
University of Southern California, Cornell University - Samuel Curtis Johnson Graduate School of Management and New York University (NYU) - Department of Marketing
Downloads 218 (139,211)

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cognitive processes, economic psychology, judgment and decision making, time, experimental design and analysis, mental accounting, framing, budgeting, anchoring and adjustment

7.

Sales Forecasts for Existing Consumer Products and Services: Do Purchase Intentions Contribute to Accuracy?

International Journal of Forecasting, Vol. 16, pp. 383-397, 2000
Number of pages: 22 Posted: 07 Feb 2005 Last Revised: 22 Jul 2008
J. Scott Armstrong, Vicki Morwitz and V. Kumar
University of Pennsylvania - Marketing Department, New York University (NYU) - Department of Marketing and University of Houston
Downloads 217 (139,849)
Citation 1

Abstract:

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Forecasting, sales forecast, CPG, consumer products, purchase intention

8.

Categories Create Mindsets: The Effect of Exposure to Broad versus Narrow Categorizations on Subsequent, Unrelated Decisions

Journal of Marketing Research, Vol. 47, pp.659-671, August 2010
Number of pages: 40 Posted: 29 Jul 2009
University of Southern California, New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 213 (142,343)

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categorization, heuristics, new products, mindset, decision making

9.

The Ease of Computation Effect: The Interplay of Metacognitive Experiences and Naive Theories in Judgments of Price Differences

Journal of Marketing Research, Forthcoming
Number of pages: 36 Posted: 16 Jan 2008 Last Revised: 04 May 2008
Manoj Thomas and Vicki Morwitz
Cornell University - Samuel Curtis Johnson Graduate School of Management and New York University (NYU) - Department of Marketing
Downloads 191 (157,550)

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Fluency, Behavioral Pricing, Consumer Psychology

10.

When Does Helping Help or Hurt? Factors Affecting Consumer Satisfaction from Retailer Help in Web and Store Shopping

Number of pages: 53 Posted: 21 Nov 2006
Eric Greenleaf, Vicki Morwitz and Russell S. Winer
New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 183 (163,833)
Citation 1

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11.

Insights from the Animal Kingdom

Journal of Consumer Psychology, Forthcoming
Number of pages: 51 Posted: 29 Jan 2014
Vicki Morwitz
New York University (NYU) - Department of Marketing
Downloads 120 (231,832)

Abstract:

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animal cognition, consumer

12.

Does Measuring Intent Change Behavior?

Journal of Consumer Research, Vol. 20, pp. 46-61, 1993
Posted: 29 Jun 2009
Vicki Morwitz, Eric J. Johnson and David Schmittlein
New York University (NYU) - Department of Marketing, Columbia Business School - Marketing and affiliation not provided to SSRN
Downloads 117 (236,233)
Citation 11

Abstract:

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13.

When Does the Past Repeat Itself? The Interplay of Behavior Prediction and Personal Norms

Journal of Consumer Research, Forthcoming, INSEAD Business School Research Paper No. 2011/10/MKT
Number of pages: 36 Posted: 17 Oct 2007 Last Revised: 10 Feb 2012
INSEAD, University of Arkansas, New York University (NYU) - Department of Marketing, University of California, Irvine and Washington State University
Downloads 78 (308,117)

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14.

Predicting the Attitudes, Interests, and Opinions of the Average American Consumer: Has Anything Changed in the Last Quarter Century?

Number of pages: 52 Posted: 27 Jun 2014
Shelle Santana, Vicki Morwitz and Daria Dzyabura
Harvard Business School - Marketing Unit, New York University (NYU) - Department of Marketing and New economic school
Downloads 60 (354,797)

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Prediction, Projection, mTurk, Student subjects

15.

Choice in Computer-Mediated Environments

Marketing Letters, Vol. 8, No. 3, pp. 287-296, 1997
Number of pages: 10 Posted: 29 Jun 2009
New York University (NYU) - Department of Marketing, Harvard Business School - Marketing Unit, Harvard Business School, Columbia Business School - Marketing, University of California, Berkeley - Marketing Group, New York University (NYU) - Department of Marketing, University of Wisconsin - Madison - Department of Marketing, Pennsylvania State University - Department of Marketing and affiliation not provided to SSRN
Downloads 53 (376,502)

Abstract:

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consumer choice, internet

16.

Malleable Conjoint Partworths: How the Breadth of Response Scales Alters Price Sensitivity

Forthcoming, Journal of Consumer Psychology
Number of pages: 35 Posted: 06 Dec 2012
New York University (NYU) - Department of Marketing, Vision Critical, New York University (NYU) - Department of Marketing, Vision Critical and University of Southern California
Downloads 34 (446,831)

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Response scales, Number of scale points, Categories, Price sensitivity, Conjoint, Pricing

17.

Spreading of Alternatives Without a Perception of Choice

Number of pages: 40 Posted: 27 Mar 2019 Last Revised: 24 May 2019
Kurt Munz and Vicki Morwitz
New York University (NYU), Leonard N. Stern School of Business, Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 22 (507,659)

Abstract:

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cognitive dissonance, self-perception, spreading of alternatives, decision making, choice, preferences, attitudes

18.

The Stochastic Modeling of Purchase Intentions and Behavior

Management Science, Vol. 44, No. 2, pp. 188-202, 1998
Number of pages: 16 Posted: 09 Jun 2016
Martin R. Young, Wayne S. DeSarbo and Vicki Morwitz
Massey University - School of Economics and Finance, Pennsylvania State University and New York University (NYU) - Department of Marketing
Downloads 9 (585,549)

Abstract:

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Bayesian methods, hierarchical bayes, Markov chain Monte Carlo, measurement error, probit regression, purchase intentions, stochastic models

19.

Making Sense From (Apparent) Senselessness: The JCR Lens

Journal of Consumer Research, Vol. 44, No. 4, 2017, Columbia Business School Research Paper No. 18-28
Posted: 11 Mar 2018
University of British Columbia (UBC) - Sauder School of Business, York University - Schulich School of Business, Columbia Business School - Marketing and New York University (NYU) - Department of Marketing

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Politics, Optimism, Motivated Reasoning, Survey Biases, Affect, Truth

20.

Saving the Masses: The Impact of Perceived Efficacy on Charitable Giving to Single vs. Multiple Beneficiaries

Posted: 06 Jul 2016 Last Revised: 29 Nov 2016
Eesha Sharma and Vicki Morwitz
Dartmouth College and New York University (NYU) - Department of Marketing

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Altruism, Charitable giving, Efficacy, Impact, Fundraising, Scope sensitivity

21.

Retailer Pricing Strategy and Consumer Choice Under Price Uncertainty

Journal of Consumer Research, Vol. 41, 2014
Posted: 27 Oct 2015
Shai Danziger, Liat Hadar and Vicki Morwitz
Coller School of Management, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship and New York University (NYU) - Department of Marketing

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Retailer pricing, price perception, experience-based choice, mental accounting

22.

Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications

Posted: 26 Dec 2013 Last Revised: 21 Dec 2014
Moran Cerf, Eric Greenleaf, Tom Meyvis and Vicki Morwitz
Northwestern University - Kellogg School of Management, New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing

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neuroscience, emotions, consumer communication, fear appeals, climate change

23.

The Price Does Not Include Additional Taxes, Fees, and Surcharges: A Review of Research on Partitioned Pricing

Posted: 26 Feb 2009 Last Revised: 01 Sep 2015
New York University (NYU) - Department of Marketing, Columbia Business School - Marketing, New York University (NYU) - Department of Marketing and New York University (NYU)

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partitioned pricing, fees, surcharges, taxes, shipping and handling