Author Page for Vicki Morwitz

When Do Purchase Intentions Predict Sales?

Number of pages: 47 Posted: 21 Nov 2006

Vicki Morwitz, Joel Steckel and Alok Gupta

New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and affiliation not provided to SSRN

Downloads 1,401 (24,395)

Citation 9

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2.

Does Anti-Drug Advertising Work?

Yale SOM Working Paper No. MK-01

Number of pages: 54 Posted: 11 Nov 2003

Lauren Block, Vicki Morwitz, William P. Putsis and Subrata K. Sen

City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business, New York University (NYU) - Department of Marketing, London Business School and Yale School of Management

Downloads 719 (62,361)

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Divide and Prosper: Consumers' Reaction to Partitioned Prices

Journal of Marketing Research, Vol. 35, pp. 453-463, November 1998

Posted: 24 Jun 2009

Vicki Morwitz, Eric Greenleaf and Eric J. Johnson

New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and Columbia University - Columbia Business School, Marketing

Downloads 655 (70,338)

Citation 19

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4.

Sound Judgment: Evaluability and Memory in Speech-based Product Evaluation and Choice

NYU Stern School of Business

Number of pages: 64 Posted: 15 Oct 2019 Last Revised: 12 Jul 2022

Kurt Munz and Vicki Morwitz

Bocconi University - Department of Marketing and New York University (NYU) - Department of Marketing

Downloads 605 (77,648)

Citation 8

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5.

Heuristics in Numerical Cognition: Implications for Pricing

HANDBOOK OF RESEARCH IN PRICING, Edward Elgar, Forthcoming, Johnson School Research Paper Series No. 1-08

Number of pages: 37 Posted: 12 Jan 2008 Last Revised: 04 May 2008

Manoj Thomas and Vicki Morwitz

Cornell University - Samuel Curtis Johnson Graduate School of Management and New York University (NYU) - Department of Marketing

Downloads 583 (81,292)

Citation 2

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6.

Sales Forecasts for Existing Consumer Products and Services: Do Purchase Intentions Contribute to Accuracy?

International Journal of Forecasting, Vol. 16, pp. 383-397, 2000

Number of pages: 22 Posted: 07 Feb 2005 Last Revised: 22 Jul 2008

J. Scott Armstrong, Vicki Morwitz and V. Kumar

University of Pennsylvania - Marketing Department, New York University (NYU) - Department of Marketing and University of Houston

Downloads 256 (205,521)

Citation 1

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7.

Will I Spend More in 12 Months or a Year? The Effect of Ease of Estimation and Confidence on Budget Estimates

Journal of Consumer Research, Vol. 35, August 2008

Number of pages: 46 Posted: 03 Aug 2009

Gülden Ülkümen, Manoj Thomas and Vicki Morwitz

University of Southern California, Cornell University - Samuel Curtis Johnson Graduate School of Management and New York University (NYU) - Department of Marketing

Downloads 240 (218,890)

Citation 3

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8.

Knowledge Creation in Consumer Research: Multiple Routes, Multiple Criteria

Journal of Consumer Psychology 22 (2012) 473-485

Number of pages: 13 Posted: 16 Jan 2015

John G. Lynch, Joseph W. Alba, Aradhna Krishna, Vicki Morwitz and Zeynep Gurhan-Canli

University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Florida - Warrington College of Business Administration, University of Michigan, Stephen M. Ross School of Business, New York University (NYU) - Department of Marketing and Koc University

Downloads 237 (221,600)

Citation 8

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9.

Categories Create Mindsets: The Effect of Exposure to Broad versus Narrow Categorizations on Subsequent, Unrelated Decisions

Journal of Marketing Research, Vol. 47, pp.659-671, August 2010

Number of pages: 40 Posted: 29 Jul 2009

Gülden Ülkümen, Amitav Chakravarti and Vicki Morwitz

University of Southern California, New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing

Downloads 237 (221,600)

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10.

The Ease of Computation Effect: The Interplay of Metacognitive Experiences and Naive Theories in Judgments of Price Differences

Journal of Marketing Research, Forthcoming

Number of pages: 36 Posted: 16 Jan 2008 Last Revised: 04 May 2008

Manoj Thomas and Vicki Morwitz

Cornell University - Samuel Curtis Johnson Graduate School of Management and New York University (NYU) - Department of Marketing

Downloads 228 (231,029)

Citation 1

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11.

When Does Helping Help or Hurt? Factors Affecting Consumer Satisfaction from Retailer Help in Web and Store Shopping

Number of pages: 53 Posted: 21 Nov 2006

Eric Greenleaf, Vicki Morwitz and Russell S. Winer

New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing

Downloads 200 (259,783)

Citation 1

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12.

Does Measuring Intent Change Behavior?

Journal of Consumer Research, Vol. 20, pp. 46-61, 1993

Posted: 29 Jun 2009

Vicki Morwitz, Eric J. Johnson and David Schmittlein

New York University (NYU) - Department of Marketing, Columbia University - Columbia Business School, Marketing and affiliation not provided to SSRN

Downloads 174 (293,892)

Citation 12

Abstract:

13.

Insights from the Animal Kingdom

Journal of Consumer Psychology, Forthcoming

Number of pages: 51 Posted: 29 Jan 2014

Vicki Morwitz

New York University (NYU) - Department of Marketing

Downloads 163 (310,703)

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14.

Spreading of Alternatives Without a Perception of Choice

NYU Stern School of Business

Number of pages: 40 Posted: 27 Mar 2019 Last Revised: 31 Mar 2020

Kurt Munz and Vicki Morwitz

Bocconi University - Department of Marketing and New York University (NYU) - Department of Marketing

Downloads 126 (381,484)

Abstract:

15.

When Does the Past Repeat Itself? The Interplay of Behavior Prediction and Personal Norms

Journal of Consumer Research, Forthcoming, INSEAD Business School Research Paper No. 2011/10/MKT

Number of pages: 36 Posted: 17 Oct 2007 Last Revised: 10 Feb 2012

Pierre Chandon, Ronn J. Smith, Vicki Morwitz, Eric Richard Spangenberg and David Sprott

INSEAD, University of Arkansas, New York University (NYU) - Department of Marketing, University of California, Irvine and Washington State University

Downloads 101 (451,041)

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16.

Predicting the Attitudes, Interests, and Opinions of the Average American Consumer: Has Anything Changed in the Last Quarter Century?

Number of pages: 52 Posted: 27 Jun 2014

Shelle Santana, Vicki Morwitz and Daria Dzyabura

Harvard Business School - Marketing Unit, New York University (NYU) - Department of Marketing and New economic school

Downloads 100 (451,041)

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17.

Malleable Conjoint Partworths: How the Breadth of Response Scales Alters Price Sensitivity

Chakravarti, Amitav, Andrew Grenville, Vicki G. Morwitz, Jane Tang, and Gülden Ülkümen (2013), “Malleable Conjoint Partworths: How the Breadth of Response Scales Alters Price Sensitivity,” Journal of Consumer Psychology, 23 (October), 515-25.

Number of pages: 11 Posted: 06 Dec 2012 Last Revised: 21 Sep 2020

Amitav Chakravarti, Andrew Grenville, Vicki Morwitz, Jane Tang and Gülden Ülkümen

New York University (NYU) - Department of Marketing, Vision Critical, New York University (NYU) - Department of Marketing, Vision Critical and University of Southern California

Downloads 68 (568,045)

Abstract:

18.

Choice in Computer-Mediated Environments

Marketing Letters, Vol. 8, No. 3, pp. 287-296, 1997

Number of pages: 10 Posted: 29 Jun 2009

Russell S. Winer, John Deighton, Sunil Gupta, Eric J. Johnson, Barbara Mellers, Vicki Morwitz, Thomas C. O'Guinn, Arvind Rangaswamy and Alan Sawyer

New York University (NYU) - Department of Marketing, Harvard Business School - Marketing Unit, Harvard University - Business School (HBS), Columbia University - Columbia Business School, Marketing, University of California, Berkeley - Marketing Group, New York University (NYU) - Department of Marketing, University of Wisconsin - Madison - Department of Marketing, Pennsylvania State University - Department of Marketing and affiliation not provided to SSRN

Downloads 66 (577,038)

Abstract:

19.

The Stochastic Modeling of Purchase Intentions and Behavior

Management Science, Vol. 44, No. 2, pp. 188-202, 1998

Number of pages: 16 Posted: 09 Jun 2016

Martin R. Young, Wayne S. DeSarbo and Vicki Morwitz

Massey University - School of Economics and Finance, Pennsylvania State University and New York University (NYU) - Department of Marketing

Downloads 31 (787,198)

Citation 1

Abstract:

20.

Making Sense From (Apparent) Senselessness: The JCR Lens

Journal of Consumer Research, Vol. 44, No. 4, 2017, Columbia Business School Research Paper No. 18-28

Posted: 11 Mar 2018

Darren W. Dahl, Eileen Fischer, Gita Johar and Vicki Morwitz

University of British Columbia (UBC) - Sauder School of Business, York University - Schulich School of Business, Columbia University - Columbia Business School, Marketing and New York University (NYU) - Department of Marketing

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Saving the Masses: The Impact of Perceived Efficacy on Charitable Giving to Single vs. Multiple Beneficiaries

Sharma, E., & Morwitz, V. G. (2016). Saving the masses: The impact of perceived efficacy on charitable giving to single vs. Multiple beneficiaries. Organizational Behavior and Human Decision Processes, 135, 45–54.

Posted: 06 Jul 2016 Last Revised: 08 Mar 2020

Eesha Sharma and Vicki Morwitz

Dartmouth College and New York University (NYU) - Department of Marketing

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22.

Retailer Pricing Strategy and Consumer Choice Under Price Uncertainty

Journal of Consumer Research, Vol. 41, 2014

Posted: 27 Oct 2015

Shai Danziger, Liat Hadar and Vicki Morwitz

Coller School of Management, Tel-Aviv University, Reichman University - Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship and New York University (NYU) - Department of Marketing

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Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications

Posted: 26 Dec 2013 Last Revised: 21 Dec 2014

Moran Cerf, Eric Greenleaf, Tom Meyvis and Vicki Morwitz

Northwestern University - Kellogg School of Management, New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing

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24.

The Price Does Not Include Additional Taxes, Fees, and Surcharges: A Review of Research on Partitioned Pricing

Posted: 26 Feb 2009 Last Revised: 01 Sep 2015

Eric Greenleaf, Eric J. Johnson, Vicki Morwitz and Edith Shalev

New York University (NYU) - Department of Marketing, Columbia University - Columbia Business School, Marketing, New York University (NYU) - Department of Marketing and New York University (NYU)

Vicki Morwitz

New York University (NYU) - Department of Marketing

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Scholarly Papers (24)

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