Thomas S. Robertson

University of Pennsylvania - Marketing Department

Professor

700 Jon M. Huntsman Hall

3730 Walnut Street

Philadelphia, PA 19104-6340

United States

SCHOLARLY PAPERS

3

DOWNLOADS

18

SSRN CITATIONS

0

CROSSREF CITATIONS

7

Scholarly Papers (3)

1.

Deception by Implication: An Experimental Investigation

Journal of Consumer Research Vol. 14, No. 4, pp. 483-494
Number of pages: 12 Posted: 30 May 2016
University of Pennsylvania - The Wharton School, Pennsylvania State University, Vanderbilt University - Marketing and University of Pennsylvania - Marketing Department
Downloads 18 (663,469)

Abstract:

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2.

Entry Strategy for Radical Product Innovations: A Conceptual Model and Propositional Inventory

International Journal of Research in Marketing, Vol. 19, Issue 1, pp. 21-42, 2002
Posted: 11 Oct 2014 Last Revised: 06 Dec 2014
Elisa Montaguti, Sabine Kuester and Thomas S. Robertson
University of Bologna - Department of Management, University of Mannheim, Department of Marketing & Innovation and University of Pennsylvania - Marketing Department

Abstract:

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New product development, market entry

3.

Retaliatory Behavior to New Product Entry

Journal of Marketing, Vol. 63, Issue 4, pp. 90-106,1999
Posted: 11 Oct 2014 Last Revised: 07 Apr 2016
Sabine Kuester, Christian Homburg and Thomas S. Robertson
University of Mannheim, Department of Marketing & Innovation, University of Mannheim - Department of Marketing and University of Pennsylvania - Marketing Department

Abstract:

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Product management, new product development, product orientation, new products