Frank Jacob

ESCP-EAP European School of Management

Professor

Heubnerweg 6

Berlin, 14059

Germany

http://www.escp-eap.eu

  • ESCP-EAP European School of Management

    • Email
    • Tel: +49-30-32007-146
    • Fax: +49-30-32007-118
SCHOLARLY PAPERS

3

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640

SSRN CITATIONS

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CROSSREF CITATIONS

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Scholarly Papers (3)

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1.

In How Far Does the Cultural Context Explain Behavior in and Outcomes of Intercultural Business Negotiations?

IACM 23rd Annual Conference Paper
Number of pages: 30 Posted: 25 May 2010
Robert Wilken, Simone Fucks, Frank Jacob and Nathalie Prime
ESCP Europe, ESCP Europe, ESCP-EAP European School of Management and ESCP Europe
Downloads 328 (178,974)

Abstract:

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2.

Customer Confusion in Service-to-Business Markets - Foundations and First Empirical Results

Lakotta, Jan and Jacob, Frank, "CUSTOMER CONFUSION IN SERVICE-TO-BUSINESS MARKETS - FOUNDATIONS AND FIRST EMPIRICAL RESULTS" ESCP-EAP Working Paper No.34, January 2008
Number of pages: 27 Posted: 26 Feb 2008
Jan Lakotta and Frank Jacob
ESCP-EAP European School of Management and ESCP-EAP European School of Management
Downloads 232 (254,522)
Citation 3

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business-to-business marketing, business services, buying behavior, confusion, consideration set

3.

Differentiating Market Offerings Using Complexity and Co-Creation: Implications for Customer Decision-Making Uncertainty

ESCP Europe Working Paper No. 53
Number of pages: 30 Posted: 11 Jul 2010
Olaf Plötner, Jan Lakotta and Frank Jacob
ESMT Customized Solutions, ESCP-EAP European School of Management and ESCP-EAP European School of Management
Downloads 80 (586,355)
Citation 1

Abstract:

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Decision-making Uncertainty, Industrial Market Offerings, Complex Solutions, Typology