Prasanna Mohan Raj

Alliance University - School of Business

Bangalore

India

SCHOLARLY PAPERS

20

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2,552

SSRN CITATIONS

1

CROSSREF CITATIONS

1

Scholarly Papers (20)

1.

Film Induced Tourism Model - Qualitative Research Study

Asian Journal of Research in Marketing, Asian Research Consortium, Vol. 7, No. 2, April 2018, pp. 28-39.
Number of pages: 12 Posted: 13 Jul 2018
Prasanna Mohan Raj
Alliance University - School of Business
Downloads 349 (93,128)

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Film Induced Tourism, 3 Ps Model, Destination Placement, Focus Group Discussion and Qualitative Research

2.

A Study on Customers Brand Preference in SUVs and MUVs: Effect of Marketing Mix Variables

Researchers World : Journal of Arts, Science and Commerce, Vol. IV, Issue. no. 1
Number of pages: 11 Posted: 09 Jul 2013
Prasanna Mohan Raj, Jishnu Sasikumar and S. Sriram
Alliance University - School of Business, Independent and Independent
Downloads 314 (104,740)
Citation 1

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Brand preferences, Marketing Mix, Factor analysis and Friedman’s test

3.

Conceptual Framework on Corporate Branding

IUP Journal of Brand Management,March , 2008
Number of pages: 18 Posted: 22 Apr 2010 Last Revised: 17 Jul 2017
Prasanna Mohan Raj and Amit Choudhary
Alliance University - School of Business and Independent
Downloads 258 (129,108)

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Corporate branding

4.

A Study of the Impact of Values and Lifestyles (VALS) on Brand Loyalty with Special Reference to English Newspapers

Vilakshan, XIMB Journal of Management, Vol. 3, No. 2, pp 97-112
Number of pages: 16 Posted: 30 Apr 2014
Anandan C., Prasanna Mohan Raj and S. Madhu
Sardar Vallabhbhai Patel Institute of Textile Management, Alliance University - School of Business and Satyam Computer Services Limited
Downloads 228 (145,847)

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VALS analysis, Pychographic Segmentation, Brand Loyalty Measurement

5.

Effect of Organized Retail on Small Retail Outlets in an Emerging Economy - An Empirical Study

Research Journal of Social Science & Management - (RJSSM), Vol. 2, No. 01, May 2012
Number of pages: 6 Posted: 03 May 2012 Last Revised: 14 Jul 2012
Prasanna Mohan Raj and Ipseeta Misra
Alliance University - School of Business and affiliation not provided to SSRN
Downloads 225 (147,764)

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organized retail, customer preference, customer shift and marketing framework

6.

Brand Preferences of Newspapers-Factor Analysis Approach

Research Journal of Economics and Business Studies, Volume 5, Number 11, September 2016
Number of pages: 10 Posted: 19 Sep 2016
Prasanna Mohan Raj and Ananth S
Alliance University - School of Business and School of Business - Alliance University
Downloads 215 (154,221)

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Brand Preferences, Newspaper, Factor Analysis, Friedman and Kendall

7.

Impact of Demographic Variables and Risk Tolerance on Investment Decisions: An Empirical Analysis

International Journal of Economics and Financial Issues, 2016, 6(1), 169-175. Mersin, TURKEY
Number of pages: 7 Posted: 05 Jul 2016
Kavita Chavali and Prasanna Mohan Raj
Dhofar University and Alliance University - School of Business
Downloads 214 (154,924)

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Behavioral Finance, Individual Investment Behavior, Risk Tolerance, Demographics, Investment Pattern, Investment Decision

8.

Consumers’ Compulsive Buying Behavior – An Empirical Study

Great Lakes Herald, Vol 11, Issue 1, March 2017
Number of pages: 18 Posted: 14 Jul 2017 Last Revised: 03 Aug 2017
Prasanna Mohan Raj
Alliance University - School of Business
Downloads 191 (172,120)

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Compulsive Buying Behavior, Cluster Analysis, Shopping Behavior, Factors Influencing Shopping

9.

Indian IT Industry -- A Model Based Approach to a Shift Towards a Prominent Presence in the Global Market

Research Journal of Economics & Business Studies, Vol 3, No 7, 2014
Number of pages: 9 Posted: 06 May 2014 Last Revised: 30 Aug 2014
Prasanna Mohan Raj, Niranjan Ramesh and Snigdha Biyani
Alliance University - School of Business, Alliance University and Alliance University
Downloads 158 (203,132)

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BCG matrix, Porters five forces, SWOT, Innovation, Indian IT industry

10.

Knowledge Management – A Road Map for Winning Organization

International Journal of Research in Economics & Social Sciences, EuroAsia Publishers, 2010
Number of pages: 10 Posted: 24 Jul 2010 Last Revised: 17 Jul 2017
Prasanna Mohan Raj
Alliance University - School of Business
Downloads 149 (213,396)

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Knowledge Management, Tacit Knowledge, Explicit Knowledge, 4 C’s Framework, Key Success Factors for Knowledge Management

11.

Measuring Customers’ Choice and Commitment of Petrol Retail Outlets - Comparative Study between Cosmopolitan City & Tier-2 City

Journal of Marketing and communication, Vol. 9, Issue 2, 2013
Number of pages: 8 Posted: 24 Apr 2014
Prasanna Mohan Raj and Raj D.R Milan
Alliance University - School of Business and Independent
Downloads 91 (304,968)

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Customer choice, Customer Commitment and Levels of Customers Expectations

12.

Predictive Model for Movie's Success and Sentiment Analysis

Research Journal of Management Sciences, Vol 6 (6) , June 2017
Number of pages: 7 Posted: 22 Jan 2020
Prasanna Mohan Raj and S. Aditya
Alliance University - School of Business and TVS Next Private Limited
Downloads 50 (419,393)

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Movie success prediction Model, Social sentiment analysis, word cloud, Discriminant Analysis and Influencing variables for movie watching

Measurement of Customers' Brand Choice and Brand Loyalty Expectancy Value & Colombo - Morrison Model Approach

Journal of International Business Research and Marketing, Volume 4, Issue 1, 2018, Research Leap
Number of pages: 6 Posted: 17 May 2019
Prasanna Mohan Raj, Varadaraj Aravamudhan and Ananth S
Alliance University - School of Business, Alliance University and School of Business - Alliance University
Downloads 26 (542,263)

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Brand Choice, Brand Loyalty, Expectancy-Value, Colombo-Morrison Model and Preference Behavior Model

Measurement of Customers' Brand Choice and Brand Loyalty Expectancy Value & Colombo - Morrison Model Approach

Journal of International Business Research and Marketing, Volume 4, Issue 1, 2018
Number of pages: 6 Posted: 02 Apr 2019
Prasanna Mohan Raj and Ananth S
Alliance University - School of Business and School of Business - Alliance University
Downloads 24 (555,421)

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Brand Choice, Brand Loyalty, Expectancy-value, Colombo-Morrison model, Preference behavior model

14.

Psychographic Profiling of Indian Young Adult Consumers of Smartphone - VALS Approach

Management Studies and Economic Systems (MSES), 2 (2), 95-102, Autumn 2015, ZARSMI,Tehran
Number of pages: 8 Posted: 05 Jul 2016 Last Revised: 07 Jun 2019
Prasanna Mohan Raj and Mohammed A K
Alliance University - School of Business and Blue Dart - Business Development
Downloads 28 (515,596)

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Values and lifestyles, Psychographics, Brand preferences, Customer profiling, Cluster analysis

15.

Changing the Rules of the Game: Non-Linear Business Models for IT Services

Scholars Journal of Economics, Business and Management (SJEBM), Aug, 2018; 5(8): 755-759
Number of pages: 5 Posted: 12 Oct 2018 Last Revised: 07 Jun 2019
Prasanna Mohan Raj and Navneet Bhushan
Alliance University - School of Business and Crafitti Consulting Private Limited
Downloads 18 (576,368)

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Non-Linear Business Models, Business Model Matrix, Analytical Logical Value Inventive Systems (ALVIS) Thinking.

16.

An Examination of Factors Influencing Repatriates’ Loyalty

International Journal of Management and Business Research, 4 (4), 225-264, Autumn 2014
Number of pages: 11 Posted: 26 May 2015 Last Revised: 09 Jun 2015
Sreeleakha Prabhakaran and Prasanna Mohan Raj
Alliance University - School of Business and Alliance University - School of Business
Downloads 14 (602,413)

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Repatriation, Loyalty, Organizational support, Regression model, Benefits on repatriation

17.

AMUL&ROYAL ENFIELD Indian Cult Brands

Marketing Mastermind, IUP Publications, September, 2018
Posted: 12 Oct 2018 Last Revised: 12 Dec 2019
Prasanna Mohan Raj
Alliance University - School of Business

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Cult Branding, Brand Loyalty, AMUL, Royal Enfield

18.

Impact of Brand Image on Consumer Decision-Making: A Study on High-Technology Products

Global Business Review, Sage Publications, Forthcoming
Posted: 05 Jul 2016
Prasanna Mohan Raj
Alliance University - School of Business

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consumer decision-making, brand image, customers segmentation and brand extension

19.

Brand Positioning of Green Cars: A Correspondence Analysis Approach

The IUP Journal of Brand Management, Vol. XI, No. 3, September 2014, pp. 7-18
Posted: 11 Jul 2015
Prasanna Mohan Raj, Sameen Mohammed Siddique and Niranjan Ramesh
Alliance University - School of Business, Infiniti Research and Alliance University

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20.

Competency Requirements for Management Faculty- Learning Model Approach

Posted: 10 May 2011
Prasanna Mohan Raj and Shruti Sapre
Alliance University - School of Business and School of Business, Alliance University

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Competency, Learning Models, Management faculty, Teaching pedagogy