Yoram Jerry Wind

University of Pennsylvania - Marketing Department

Professor

700 Jon M. Huntsman Hall

3730 Walnut Street

Philadelphia, PA 19104-6340

United States

SCHOLARLY PAPERS

5

DOWNLOADS

370

CITATIONS
Rank 45,357

SSRN RANKINGS

Top 45,357

in Total Papers Citations

3

Scholarly Papers (5)

1.

Symbiotic Innovation: Getting the Most Out of Collaboration

Evolution of Innovation Management: New Ways for Innovations in an International Context, Alexander Brem & Eric Viardot, eds., Forthcoming, Georgetown McDonough School of Business Research Paper No 2012-14
Number of pages: 42 Posted: 20 Jun 2012 Last Revised: 01 Nov 2012
Robert J. Thomas and Yoram Jerry Wind
McDonough School of Business and University of Pennsylvania - Marketing Department
Downloads 242 (89,879)

Abstract:

Symbiotic innovation, collaboration, co-creation, open innovation, customer-driven innovation, network orchestration

2.

Who Competes with Whom? A Demand-Based Perspective for Identifying and Representing Asymmetric Competition

Strategic Management Journal, Volume 27, Issue 2, pages 101–129,
Posted: 11 Jun 2016
Wayne S. DeSarbo, Rajdeep Grewal and Yoram Jerry Wind
Pennsylvania State University, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and University of Pennsylvania - Marketing Department

Abstract:

competitive market structure, asymmetric competition, competitive strategy, multidimensional scaling

3.

A Friction Model for Describing and Forecasting Price Changes

Marketing Science Vol. 6, No. 4, pp. 299-319, Fall 1987
Number of pages: 21 Posted: 27 May 2016
Pennsylvania State University, Cornell University - Samuel Curtis Johnson Graduate School of Management, New York University (NYU) - Department of Marketing, University of Pennsylvania - Marketing Department and New York University (NYU)
Downloads 0 (513,967)
Citation 3

Abstract:

friction model, price changes, price reaction, description, forecasting

4.

A Customized Market Response Model: Development, Estimation, and Empirical Testing

Journal of the Academy of Marketing Science, Volume 16, Issue 1, pp 128-140, 1988
Number of pages: 13 Posted: 27 May 2016
Vithala R. Rao, Yoram Jerry Wind and Wayne S. DeSarbo
Cornell University - Samuel Curtis Johnson Graduate School of Management, University of Pennsylvania - Marketing Department and Pennsylvania State University
Downloads 0 (499,008)

Abstract:

5.

Overlapping Clustering: A New Method for Product Positioning

Journal of Marketing Research, Vol. 18, No. 3 (Aug., 1981), pp. 310-317
Number of pages: 9 Posted: 02 May 2016
Rutgers, The State University of New Jersey, Rutgers, The State University of New Jersey (Deceased), Pennsylvania State University and University of Pennsylvania - Marketing Department
Downloads 0 (288,725)

Abstract: