Yoram Jerry Wind

University of Pennsylvania - Marketing Department

Professor

700 Jon M. Huntsman Hall

3730 Walnut Street

Philadelphia, PA 19104-6340

United States

SCHOLARLY PAPERS

5

DOWNLOADS

419

CITATIONS

2

Scholarly Papers (5)

1.

Symbiotic Innovation: Getting the Most Out of Collaboration

Evolution of Innovation Management: New Ways for Innovations in an International Context, Alexander Brem & Eric Viardot, eds., Forthcoming, Georgetown McDonough School of Business Research Paper No 2012-14
Number of pages: 42 Posted: 20 Jun 2012 Last Revised: 01 Nov 2012
Robert J. Thomas and Yoram Jerry Wind
McDonough School of Business and University of Pennsylvania - Marketing Department
Downloads 290 (103,304)

Abstract:

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Symbiotic innovation, collaboration, co-creation, open innovation, customer-driven innovation, network orchestration

2.

Overlapping Clustering: A New Method for Product Positioning

Journal of Marketing Research, Vol. 18, No. 3 (Aug., 1981), pp. 310-317
Number of pages: 9 Posted: 02 May 2016
Phipps Arabie, J. Carroll, Wayne S. DeSarbo and Yoram Jerry Wind
Rutgers, The State University of New Jersey, Rutgers, The State University of New Jersey (Deceased), Pennsylvania State University and University of Pennsylvania - Marketing Department
Downloads 99 (263,745)
Citation 2

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3.

A Customized Market Response Model: Development, Estimation, and Empirical Testing

Journal of the Academy of Marketing Science, Volume 16, Issue 1, pp 128-140, 1988
Number of pages: 13 Posted: 27 May 2016
Vithala R. Rao, Yoram Jerry Wind and Wayne S. DeSarbo
Cornell University - Samuel Curtis Johnson Graduate School of Management, University of Pennsylvania - Marketing Department and Pennsylvania State University
Downloads 17 (532,825)

Abstract:

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4.

A Friction Model for Describing and Forecasting Price Changes

Marketing Science Vol. 6, No. 4, pp. 299-319, Fall 1987
Number of pages: 21 Posted: 27 May 2016
Pennsylvania State University, Cornell University - Samuel Curtis Johnson Graduate School of Management, New York University (NYU) - Department of Marketing, University of Pennsylvania - Marketing Department and New York University (NYU)
Downloads 13 (556,281)
Citation 2

Abstract:

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friction model, price changes, price reaction, description, forecasting

5.

Who Competes with Whom? A Demand-Based Perspective for Identifying and Representing Asymmetric Competition

Strategic Management Journal, Volume 27, Issue 2, pages 101–129
Posted: 11 Jun 2016
Wayne S. DeSarbo, Rajdeep Grewal and Yoram Jerry Wind
Pennsylvania State University, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and University of Pennsylvania - Marketing Department

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competitive market structure, asymmetric competition, competitive strategy, multidimensional scaling