Tong Tony Bao

Long Island University - C.W. Post Campus

United States

SCHOLARLY PAPERS

3

DOWNLOADS

292

SSRN CITATIONS

0

CROSSREF CITATIONS

2

Scholarly Papers (3)

1.

Modeling Endogenous Social Effects: A Study of M.B.A. Student Summer Internship Application Choices

Johnson School Research Paper Series No. #35-09
Number of pages: 36 Posted: 18 Jun 2009 Last Revised: 28 Jul 2009
Tong Tony Bao, Sachin Gupta and Vrinda Kadiyali
Long Island University - C.W. Post Campus, Cornell University - Samuel Curtis Johnson Graduate School of Management and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 204 (150,093)
Citation 1

Abstract:

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interdependent preferences, endogenous social effects, choice model, negative social effects, congestion in choice, equilibrium models, structural models

2.

Finding Disseminators Via Electronic Word of Mouth Message for Effective Marketing Communications

T. Bao, T.S. Chang, Finding disseminators via electronic word of mouth message for effective marketing communications, Decision Support Systems (2014)
Number of pages: 9 Posted: 29 Aug 2014
Tong Tony Bao and Tung-lung Chang
Long Island University - C.W. Post Campus and Long Island University, Post
Downloads 52 (384,420)

Abstract:

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Opinion leader, Electronic word-of-mouth, Online user reviews, Marketing communication

3.

Why Amazon Uses Both the New York Times Best Seller List and Customer Reviews: An Empirical Study of Multiplier Effects on Product Sales from Multiple Earned Media

Decision Support Systems, 2014, DOI: 10.1016/j.dss.2014.07.004
Number of pages: 8 Posted: 22 Aug 2014
Tong Tony Bao and Tung-lung Chang
Long Island University - C.W. Post Campus and Long Island University, Post
Downloads 36 (443,959)

Abstract:

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Multiplier effects of earned media, Electronic word of mouth, Social media, Traditional media, Integrated marketing communication (IMC), Digital ecosystem