Florian Stahl

Mannheim Business School

L 5, 2

Mannheim, 68131

Germany

http://quantmarketing.bwl.uni-mannheim.de/

  • Mannheim Business School

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SCHOLARLY PAPERS

10

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Top 23,408

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32

CROSSREF CITATIONS

15

Scholarly Papers (10)

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1.

Choosing a Digital Content Strategy: How Much Should be Free?

International Journal of Research in Marketing, 31(2), 192-206., Columbia Business School Research Paper Series
Number of pages: 39 Posted: 08 Sep 2011 Last Revised: 15 Sep 2014
Daniel Halbheer, Florian Stahl, Oded Koenigsberg and Donald R. Lehmann
HEC Paris - Marketing, Mannheim Business School, London Business School - Department of Marketing and Columbia University - Columbia Business School, Marketing
Downloads 780 (54,160)
Citation 8

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Information Goods, Content Pricing, Sampling, Advertising, Dorfman-Steiner Condition

2.

The Extreme Distribution of Online Reviews: Prevalence, Drivers and Implications

Columbia Business School Research Paper No. 18-10
Number of pages: 71 Posted: 15 Jan 2018 Last Revised: 22 Mar 2019
Verena Schoenmueller, Oded Netzer and Florian Stahl
Università Bocconi, Columbia University - Columbia Business School, Marketing and Mannheim Business School
Downloads 697 (62,924)
Citation 7

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User Generated Content, Online Reviews, Online Ratings, Extreme Distribution, Self-Selection

3.

Polarized America: From Political Partisanship to Preference Partisanship

Marketing Science Frontiers Forthcoming
Number of pages: 34 Posted: 27 Oct 2019 Last Revised: 26 Apr 2023
Verena Schoenmueller, Oded Netzer and Florian Stahl
ESADE Business School, Columbia University - Columbia Business School, Marketing and Mannheim Business School
Downloads 647 (69,209)
Citation 2

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Political Marketing, Social Media, Data Mining, Political Polarization, Branding

4.

Modeling Multiple Relationships in Social Networks

Journal of Marketing Research, Vol. 48, No. 4, pp. 713-728, 2011
Number of pages: 17 Posted: 17 Nov 2011
Asim Ansari, Oded Koenigsberg and Florian Stahl
Columbia University - Columbia Business School, Marketing, London Business School - Department of Marketing and Mannheim Business School
Downloads 438 (111,664)
Citation 4

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5.

Job Creation and Job Destruction in a Regulated Labor Market: The Case of Austria

Number of pages: 26 Posted: 29 Aug 2002
Alfred Stiglbauer, Florian Stahl, Rudolf Winter-Ebmer and Josef Zweimüller
Austrian National Bank, Mannheim Business School, Johannes Kepler University Linz - Department of Economics and University of Zurich - Department of Economics
Downloads 133 (355,684)
Citation 7

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Labor Reallocation, Job Flows, Labor Market Regulation

6.

Climb or Jump: Status-Based Seeding in User-Generated Content Networks

Lanz, Andreas, Jacob Goldenberg, Daniel Shapira, and Florian Stahl (2019), “Climb or Jump: Status-Based Seeding in User-Generated Content Networks,” Journal of Marketing Research, 56(3), 361–378.
Number of pages: 82 Posted: 07 May 2019 Last Revised: 25 Sep 2023
Andreas Lanz, Jacob Goldenberg, Daniel Shapira and Florian Stahl
University of Basel - Faculty of Business and Economics, Reichman University - Interdisciplinary Center (IDC) Herzliyah, Ben-Gurion University of the Negev and Mannheim Business School
Downloads 118 (388,896)
Citation 8

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user-generated content networks, influencer marketing, seeding, unpaid endorsements, online communications, social networking

7.

Advertising Information and Communication Technologies Over Time: An Analysis of Text and Visual Complexity

Number of pages: 8 Posted: 11 Oct 2021
Gehrmann Leonie, Stefan Kluge, Andreas Bayerl, Florian Stahl, Merlin Knäble and Alexander Maedche
University of Mannheim, University of Mannheim, University of Mannheim, Mannheim Business School, Karlsruhe Institute of Technology and Karlsruhe Institute of Technology
Downloads 77 (514,655)

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ICT, print advertisements, complexity

8.

Job Creation and Job Destruction in a Regulated Labour Market: The Case of Austria

Number of pages: 27 Posted: 25 Sep 2002
Florian Stahl, Alfred Stiglbauer, Rudolf Winter-Ebmer and Josef Zweimüller
Mannheim Business School, Austrian National Bank, Johannes Kepler University Linz - Department of Economics and University of Zurich - Department of Economics
Downloads 14 (911,895)
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Labour reallocation, job flows, labour market regulation

9.

Buying Future Endorsements from Prospective Influencers on User-Generated Content Platforms

Lanz, Andreas, Jacob Goldenberg, Daniel Shapira, and Florian Stahl (2023), “Buying Future Endorsements from Prospective Influencers on User-Generated Content Platforms,” Journal of Marketing Research, forthcoming.
Number of pages: 65
Andreas Lanz, Jacob Goldenberg, Daniel Shapira and Florian Stahl
University of Basel - Faculty of Business and Economics, Reichman University - Interdisciplinary Center (IDC) Herzliyah, Ben-Gurion University of the Negev and Mannheim Business School
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influencer marketing, seeding, paid endorsements, user-generated content, rare events, data-based simulation

10.

Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin

Journal of Marketing, Vol. 76, No. 4, pp. 44-63
Posted: 12 Oct 2012
Florian Stahl, Mark Heitmann, Donald R. Lehmann and Scott Neslin
Mannheim Business School, University of Hamburg, Columbia University - Columbia Business School, Marketing and Dartmouth College - Tuck School of Business

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brand equity, marketing mix, return on marketing, marketing strategy, customer lifetime value