Florian Stahl

Mannheim Business School

L 5, 2

Mannheim, 68131

Germany

http://quantmarketing.bwl.uni-mannheim.de/

SCHOLARLY PAPERS

7

DOWNLOADS
Rank 32,652

SSRN RANKINGS

Top 32,652

in Total Papers Downloads

1,350

CITATIONS
Rank 23,959

SSRN RANKINGS

Top 23,959

in Total Papers Citations

18

Scholarly Papers (7)

1.

Choosing a Digital Content Strategy: How Much Should be Free?

International Journal of Research in Marketing, 31(2), 192-206., Columbia Business School Research Paper Series
Number of pages: 39 Posted: 08 Sep 2011 Last Revised: 15 Sep 2014
HEC Paris - Marketing, Mannheim Business School, London Business School - Department of Marketing and Columbia Business School - Marketing
Downloads 625 (40,971)
Citation 13

Abstract:

Loading...

Information Goods, Content Pricing, Sampling, Advertising, Dorfman-Steiner Condition

2.

Modeling Multiple Relationships in Social Networks

Journal of Marketing Research, Vol. 48, No. 4, pp. 713-728, 2011
Number of pages: 17 Posted: 17 Nov 2011
Asim Ansari, Oded Koenigsberg and Florian Stahl
Columbia Business School - Marketing, London Business School - Department of Marketing and Mannheim Business School
Downloads 413 (69,103)
Citation 10

Abstract:

Loading...

3.

The Extreme Distribution of Online Reviews: Prevalence, Drivers and Implications

Columbia Business School Research Paper No. 18-10
Number of pages: 62 Posted: 15 Jan 2018 Last Revised: 22 Mar 2019
Verena Schoenmueller, Oded Netzer and Florian Stahl
Columbia University - Columbia Business School, Columbia Business School - Marketing and Mannheim Business School
Downloads 186 (160,210)
Citation 2

Abstract:

Loading...

User Generated Content, Online Reviews, Online Ratings, Extreme Distribution, Self-Selection

4.

Job Creation and Job Destruction in a Regulated Labor Market: The Case of Austria

IZA Discussion Paper No. 546
Number of pages: 26 Posted: 29 Aug 2002
Austrian National Bank, Mannheim Business School, Johannes Kepler University Linz - Department of Economics and University of Zurich - Department of Economics
Downloads 107 (249,917)
Citation 17

Abstract:

Loading...

Labor Reallocation, Job Flows, Labor Market Regulation

5.

Job Creation and Job Destruction in a Regulated Labour Market: The Case of Austria

CEPR Discussion Paper No. 3497
Number of pages: 27 Posted: 25 Sep 2002
Mannheim Business School, Austrian National Bank, Johannes Kepler University Linz - Department of Economics and University of Zurich - Department of Economics
Downloads 14 (549,780)
Citation 1
  • Add to Cart

Abstract:

Loading...

Labour reallocation, job flows, labour market regulation

6.

Climb or Jump: Status-Based Seeding in User-Generated Content Networks

Lanz, Andreas, Jacob Goldenberg, Daniel Shapira, and Florian Stahl (2019), “Climb or Jump: Status-Based Seeding in User-Generated Content Networks,” Journal of Marketing Research, 56(3), 361–378.
Number of pages: 82 Posted: 07 May 2019 Last Revised: 11 May 2019
University of Mannheim, Interdisciplinary Center (IDC) Herzliyah, Ben-Gurion University of the Negev and Mannheim Business School
Downloads 5 (605,734)

Abstract:

Loading...

user-generated content networks, influencer marketing, seeding, unpaid endorsements, online communications, social networking

7.

Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin

Journal of Marketing, Vol. 76, No. 4, pp. 44-63
Posted: 12 Oct 2012
Mannheim Business School, University of Hamburg, Columbia Business School - Marketing and Dartmouth College - Tuck School of Business

Abstract:

Loading...

brand equity, marketing mix, return on marketing, marketing strategy, customer lifetime value