L 5, 2
Mannheim Business School
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Information Goods, Content Pricing, Sampling, Advertising, Dorfman-Steiner Condition
User Generated Content, Online Reviews, Online Ratings, Extreme Distribution, Self-Selection
Labor Reallocation, Job Flows, Labor Market Regulation
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Labour reallocation, job flows, labour market regulation
user-generated content networks, influencer marketing, seeding, unpaid endorsements, online communications, social networking
brand equity, marketing mix, return on marketing, marketing strategy, customer lifetime value
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