Florian Stahl

Mannheim Business School

L 5, 2

Mannheim, 68131

Germany

http://quantmarketing.bwl.uni-mannheim.de/

SCHOLARLY PAPERS

9

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2,326

SSRN CITATIONS
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SSRN RANKINGS

Top 30,358

in Total Papers Citations

15

CROSSREF CITATIONS

13

Scholarly Papers (9)

1.

Choosing a Digital Content Strategy: How Much Should be Free?

International Journal of Research in Marketing, 31(2), 192-206., Columbia Business School Research Paper Series
Number of pages: 39 Posted: 08 Sep 2011 Last Revised: 15 Sep 2014
HEC Paris - Marketing, Mannheim Business School, London Business School - Department of Marketing and Columbia University - Columbia Business School, Marketing
Downloads 737 (49,012)
Citation 7

Abstract:

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Information Goods, Content Pricing, Sampling, Advertising, Dorfman-Steiner Condition

2.

The Extreme Distribution of Online Reviews: Prevalence, Drivers and Implications

Columbia Business School Research Paper No. 18-10
Number of pages: 71 Posted: 15 Jan 2018 Last Revised: 22 Mar 2019
Verena Schoenmueller, Oded Netzer and Florian Stahl
Università Bocconi, Columbia University - Columbia Business School, Marketing and Mannheim Business School
Downloads 577 (67,226)
Citation 7

Abstract:

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User Generated Content, Online Reviews, Online Ratings, Extreme Distribution, Self-Selection

3.

Modeling Multiple Relationships in Social Networks

Journal of Marketing Research, Vol. 48, No. 4, pp. 713-728, 2011
Number of pages: 17 Posted: 17 Nov 2011
Asim Ansari, Oded Koenigsberg and Florian Stahl
Columbia University - Columbia Business School, Marketing, London Business School - Department of Marketing and Mannheim Business School
Downloads 425 (97,353)
Citation 2

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4.

Polarized America: From Political Partisanship to Preference Partisanship

Marketing Science Frontiers Forthcoming
Number of pages: 34 Posted: 27 Oct 2019 Last Revised: 09 Jun 2022
Verena Schoenmueller, Oded Netzer and Florian Stahl
Università Bocconi, Columbia University - Columbia Business School, Marketing and Mannheim Business School
Downloads 325 (131,425)
Citation 2

Abstract:

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Political Marketing, Social Media, Data Mining, Political Polarization, Branding

5.

Job Creation and Job Destruction in a Regulated Labor Market: The Case of Austria

Number of pages: 26 Posted: 29 Aug 2002
Austrian National Bank, Mannheim Business School, Johannes Kepler University Linz - Department of Economics and University of Zurich - Department of Economics
Downloads 120 (322,610)
Citation 2

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Labor Reallocation, Job Flows, Labor Market Regulation

6.

Climb or Jump: Status-Based Seeding in User-Generated Content Networks

Lanz, Andreas, Jacob Goldenberg, Daniel Shapira, and Florian Stahl (2019), “Climb or Jump: Status-Based Seeding in User-Generated Content Networks,” Journal of Marketing Research, 56(3), 361–378.
Number of pages: 82 Posted: 07 May 2019 Last Revised: 10 May 2021
HEC Paris - Marketing, Interdisciplinary Center (IDC) Herzliyah, Ben-Gurion University of the Negev and Mannheim Business School
Downloads 89 (390,644)
Citation 3

Abstract:

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user-generated content networks, influencer marketing, seeding, unpaid endorsements, online communications, social networking

7.

Advertising Information and Communication Technologies Over Time: An Analysis of Text and Visual Complexity

Number of pages: 8 Posted: 11 Oct 2021
University of Mannheim, University of Mannheim, University of Mannheim, Mannheim Business School, Karlsruhe Institute of Technology and Karlsruhe Institute of Technology
Downloads 39 (578,898)

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ICT, print advertisements, complexity

8.

Job Creation and Job Destruction in a Regulated Labour Market: The Case of Austria

Number of pages: 27 Posted: 25 Sep 2002
Mannheim Business School, Austrian National Bank, Johannes Kepler University Linz - Department of Economics and University of Zurich - Department of Economics
Downloads 14 (754,061)
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Labour reallocation, job flows, labour market regulation

9.

Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin

Journal of Marketing, Vol. 76, No. 4, pp. 44-63
Posted: 12 Oct 2012
Mannheim Business School, University of Hamburg, Columbia University - Columbia Business School, Marketing and Dartmouth College - Tuck School of Business

Abstract:

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brand equity, marketing mix, return on marketing, marketing strategy, customer lifetime value