Michael Barone

University of Louisville - Department of Marketing

United States

SCHOLARLY PAPERS

4

DOWNLOADS

492

CITATIONS

2

Scholarly Papers (4)

1.

Warm Glow or Cold, Hard Cash? Social Identity Effects on Consumer Choice for Donation versus Discount Promotions

Journal of Marketing Research, Vol. 48, No. 5, pp. 855-868, 2011
Number of pages: 14 Posted: 06 Feb 2012 Last Revised: 18 May 2014
Karen Page Winterich and Michael Barone
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and University of Louisville - Department of Marketing
Downloads 238 (74,834)
Citation 2

Abstract:

promotions, donations, self-construal, identity, cause-related

2.

The Influence of Deal Exclusivity on Consumer Response to Targeted Price Promotions

Louisville College of Business Research Paper No. 2008-02
Number of pages: 48 Posted: 04 Jun 2008
Michael Barone and Tirthankar Roy
University of Louisville - Department of Marketing and Iowa State University - Department of Management and Marketing
Downloads 101 (206,969)

Abstract:

3.

‘Tis Better to Give than to Receive? How and When Gender and Residence-Based Segments Predict Choice of Donation versus Discount-Based Promotions

Journal of Consumer Psychology, Forthcoming
Number of pages: 41 Posted: 03 Jan 2015
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, University of Louisville - College of Business and Public Administration, University of Louisville - Department of Marketing, University of South Carolina - Darla Moore School of Business and State University of New York (SUNY) at Buffalo
Downloads 18 (339,433)

Abstract:

promotions, donations, segmentation, interdependence, gender, residence, cause-related marketing

4.

When Deal Depth Doesn't Matter: How Handedness Consistency Influences Consumer Response to Horizontal versus Vertical Price Comparisons

Marketing Letters, January 2015
Number of pages: 21 Posted: 03 Jan 2015
Michael Barone, Keith B. Lyle and Karen Page Winterich
University of Louisville - Department of Marketing, University of Louisville and Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration
Downloads 7 (476,974)

Abstract:

price promotions; handedness consistency; cognitive flexibility; price comparisons; deal depth; embodied cognition