Siwarit Pongsakornrungsilp

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Brand Community as Co-Creation Value in the Service-Dominant Logic of Marketing

Number of pages: 9 Posted: 11 Mar 2008 Last Revised: 23 Apr 2009
Siwarit Pongsakornrungsilp, Alan Bradshaw and Jonathan E. Schroeder
affiliation not provided to SSRN, University of Exeter Business School and Rochester Institute of Technology
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Abstract:

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Branding, Brand Community, Brand Value, Service Dominant Logic, Co-creation