Sofía López-Rodríguez

Business Economics Department. University of the Balearic Islands.

Crtra. Valldemossa, km 7.5

Ed. Ramon Llull

Palma de Mallorca, Illles Balears 07122

Spain

http://https://www.uib.es/es/personal/ABjE4OTkyNA/

  • Business Economics Department. University of the Balearic Islands.

SCHOLARLY PAPERS

3

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Scholarly Papers (3)

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1.

Marketing Strategy and Corporate Social Responsibility

López-Rodríguez, S. and Smith, N. C. (2020). Marketing Strategy and Corporate Social Responsibility in The Routledge Companion to Strategic Marketing. Ed. Bodo B. Schlegelmilch and Russell S. Winer. New York, NY: Taylor & Francis Group / Routledge.
Number of pages: 17 Posted: 22 Mar 2023
Sofía López-Rodríguez and N. Craig Smith
Business Economics Department. University of the Balearic Islands. and INSEAD
Downloads 68 (607,881)

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Corporate Social Responsibility, Ethical Consumerism, Marketing Myopia, Marketing Strategy, Stakeholders, Sustainability

2.

Consumers and CSR Understanding: Nuances in Consumer Perceptions of Corporate Responsibility Initiatives

Lopez, S., & Smith, N. C. (2014). Consumers and CSR understanding: Nuances in consumer perceptions of corporate responsibility initiatives. Handbook of research on marketing and corporate social responsibility, 219-233.
Number of pages: 24 Posted: 22 Mar 2023
Sofía López-Rodríguez and N. Craig Smith
Business Economics Department. University of the Balearic Islands. and INSEAD
Downloads 44 (743,586)

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3.

Consumer Perceptions of Corporate Social Responsibility: The CSR Halo Effect

INSEAD Working Paper No. 2010/16/INSEAD Social Innovation Centre
Posted: 30 Mar 2010 Last Revised: 19 May 2018
N. Craig Smith, Daniel Read and Sofía López-Rodríguez
INSEAD, University of Warwick - Warwick Business School and Business Economics Department. University of the Balearic Islands.

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