Yanliu Huang

Drexel University - Department of Marketing

Assistant Professor of Marketing

3141 Chestnut Street

Philadelphia, PA 19104

United States

http://www.lebow.drexel.edu/Faculty/YanliuHuang.html

  • Drexel University - Department of Marketing

SCHOLARLY PAPERS

3

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613

SSRN CITATIONS

0

CROSSREF CITATIONS

2

Scholarly Papers (3)

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1.

Capturing the 'First Moment of Truth': Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking

Number of pages: 50 Posted: 22 Feb 2012 Last Revised: 18 Jan 2013
Yanliu Huang, Sam K. Hui, Jeffrey Inman and Jacob Suher
Drexel University - Department of Marketing, New York University (NYU) - Department of Marketing, University of Pittsburgh - Katz Graduate School of Business and University of Texas at Austin - Department of Marketing
Downloads 516 (84,970)
Citation 4

Abstract:

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point-of-purchase behavior, in-store behavior, unplanned consideration, unplanned purchase, video tracking

2.

Choice Under Restrictions

Marketing Letters 19.3-4 (2008): 183-199, Tuck School of Business Working Paper No. 2474280, Columbia Business School Research Paper No. 14-32
Number of pages: 17 Posted: 31 Jul 2014
Simona Botti, Susan M. Broniarczyk, Gerald Häubl, Ronald Hill, Yanliu Huang, Barbara Kahn, Praveen K. Kopalle, Donald R. Lehmann, Joel Urbany and Brian Wansink
London Business School, University of Texas at Austin - Marketing, University of Alberta - Department of Marketing, Business Economics & Law, Villanova University - School of Business, Drexel University - Department of Marketing, University of Miami, Dartmouth College - Tuck School of Business, Columbia University - Columbia Business School, Marketing, University of Notre Dame - Department of Marketing and Cornell University
Downloads 97 (411,139)

Abstract:

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Choice, Restrictions, Constraints

3.

Health Communication Effectiveness: Using Underlying Processes to Understand the Relationship Between Risk Attitudes and Behavioral Intentions

Posted: 12 Mar 2008
Yanliu Huang, Sam K. Hui, Barbara E. Kahn and Barbara E. Kahn
Drexel University - Department of Marketing, New York University (NYU) - Department of Marketing and University of Pennsylvania - Marketing DepartmentUniversity of Miami

Abstract:

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health risk, attitudes, behavioral intentions, health communication