Yanliu Huang

Drexel University - Department of Marketing

Assistant Professor of Marketing

3141 Chestnut Street

Philadelphia, PA 19104

United States

http://www.lebow.drexel.edu/Faculty/YanliuHuang.html

SCHOLARLY PAPERS

3

DOWNLOADS

517

SSRN CITATIONS

0

CROSSREF CITATIONS

2

Scholarly Papers (3)

1.

Capturing the 'First Moment of Truth': Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking

Number of pages: 50 Posted: 22 Feb 2012 Last Revised: 18 Jan 2013
Yanliu Huang, Sam K. Hui, Jeffrey Inman and Jacob Suher
Drexel University - Department of Marketing, New York University (NYU) - Department of Marketing, University of Pittsburgh - Katz Graduate School of Business and University of Texas at Austin - Department of Marketing
Downloads 442 (71,199)
Citation 2

Abstract:

Loading...

point-of-purchase behavior, in-store behavior, unplanned consideration, unplanned purchase, video tracking

2.

Choice Under Restrictions

Marketing Letters 19.3-4 (2008): 183-199, Tuck School of Business Working Paper No. 2474280, Columbia Business School Research Paper No. 14-32
Number of pages: 17 Posted: 31 Jul 2014
London Business School, University of Texas at Austin - Marketing, University of Alberta - Department of Marketing, Business Economics & Law, Villanova University - School of Business, Drexel University - Department of Marketing, University of Miami, Dartmouth College - Tuck School of Business, Columbia Business School - Marketing, University of Notre Dame - Department of Marketing and Cornell University
Downloads 75 (345,034)

Abstract:

Loading...

Choice, Restrictions, Constraints

3.

Health Communication Effectiveness: Using Underlying Processes to Understand the Relationship Between Risk Attitudes and Behavioral Intentions

Posted: 12 Mar 2008
Yanliu Huang, Sam K. Hui and Barbara E. Kahn
Drexel University - Department of Marketing, New York University (NYU) - Department of Marketing and University of Pennsylvania - Marketing Department

Abstract:

Loading...

health risk, attitudes, behavioral intentions, health communication