Vijay Ganesh Hariharan

Erasmus University Rotterdam (EUR) - Department of Business Economics

Netherlands

SCHOLARLY PAPERS

4

DOWNLOADS

442

SSRN CITATIONS

1

CROSSREF CITATIONS

1

Scholarly Papers (4)

1.

Aggregate Impact of Different Brand Development Strategies

Forthcoming in Management Science
Number of pages: 49 Posted: 04 Dec 2013
Vijay Ganesh Hariharan, Ram Bezawada and Debabrata Talukdar
Erasmus University Rotterdam (EUR) - Department of Business Economics, Baruch College and State University of New York at Buffalo - School of Management
Downloads 171 (191,081)
Citation 1

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New products, Brand development strategy; Spillover effects; Extension performance; Bayesian Endogenous Switching Model; Empirical generalization

2.

Empirical Regularity in Academic Research Productivity Patterns in Marketing

International Journal of Research in Marketing, 2011
Number of pages: 30 Posted: 07 Mar 2011 Last Revised: 25 Mar 2011
Debabrata Talukdar, Vijay Ganesh Hariharan and Chanil Boo
State University of New York at Buffalo - School of Management, Erasmus University Rotterdam (EUR) - Department of Business Economics and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 110 (270,540)

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Scientific Productivity, Bibliometric Distributions, Lotka’s Law, Empirical Regularity, Cumulative Advantage, Author Concentration

3.

Optimal Targeting of Advertisement for New Products with Multiple Consumer Segments

International Journal of Research in Marketing, 32 (3), Forthcoming
Number of pages: 30 Posted: 27 Jan 2015 Last Revised: 01 Feb 2015
Vijay Ganesh Hariharan, Debabrata Talukdar and Changhyun Kwon
Erasmus University Rotterdam (EUR) - Department of Business Economics, State University of New York at Buffalo - School of Management and University of South Florida
Downloads 85 (320,293)
Citation 1

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new product diffusion; advertisement; targeting; social contagion; dynamic optimization

4.

Shopper Marketing Moderators of the Brand Equity – Behavioral Loyalty Relationship

Journal of Business Research, Forthcoming
Number of pages: 41 Posted: 07 Dec 2017
Vijay Ganesh Hariharan, Kalpesh Desai, Debabrata Talukdar and Jeffrey Inman
Erasmus University Rotterdam (EUR) - Department of Business Economics, University of Missouri at Kansas City - Henry W. Bloch School of Business and Public Administration, State University of New York at Buffalo - School of Management and University of Pittsburgh - Katz Graduate School of Business
Downloads 76 (342,183)

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