Joep Arts

VU University Amsterdam - Department of Information Systems, Marketing and Logistics

Netherlands

  • VU University Amsterdam - Department of Information Systems, Marketing and Logistics

SCHOLARLY PAPERS

2

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465

SSRN CITATIONS

1

CROSSREF CITATIONS

6

Scholarly Papers (2)

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1.

Generalizations on Consumer Innovation Adoption: A Meta-Analysis on Drivers of Intention and Behavior

International Journal of Research in Marketing, Vol. 28, No. 2, pp. 134-144, 2011
Number of pages: 40 Posted: 09 Feb 2012
Joep Arts, Ruud T. Frambach and Tammo H.A. Bijmolt
VU University Amsterdam - Department of Information Systems, Marketing and Logistics, VU University Amsterdam and University of Groningen - Department of Marketing & Marketing Research
Downloads 273 (193,419)

Abstract:

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innovation adoption, intention versus behavior, meta-analysis

2.

Pricing in the International Takeoff of New Products

Marshall School of Business Working Paper No. MKT 1-13
Number of pages: 54 Posted: 10 Nov 2012
Deepa Chandrasekaran, Joep Arts, Gerard J. Tellis and Ruud T. Frambach
University of Texas at Austin, VU University Amsterdam - Department of Information Systems, Marketing and Logistics, University of Southern California - Marshall School of Business, Department of Marketing and VU University Amsterdam
Downloads 192 (270,469)
Citation 2

Abstract:

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International Takeoff, Diffusion of Innovations, New Products, New Product Pricing, Level of Data Aggregation