Alok R. Saboo

Georgia State University

Assistant Professor of Marketing

35 Broad Street

Atlanta, GA 30302

United States

http://robinson.gsu.edu/profile/alok-r-saboo/

  • Georgia State University

SCHOLARLY PAPERS

2

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55

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Scholarly Papers (2)

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1.

A Managerial Capital Perspective on Chief Marketing Officer Succession

Wang, Rui, Alok R. Saboo, and Rajdeep Grewal (2015), "A Managerial Capital Perspective on Chief Marketing Officer Succession," International Journal of Research in Marketing, 32 (2), Forthcoming.
Number of pages: 54 Posted: 25 Nov 2014
Rui Wang, Alok R. Saboo and Rajdeep Grewal
Peking University, Georgia State University and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
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2.

Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings

Marketing Science, Vol. 32, No. 1, 2013; pp. 70-88; DOI: 10.1287/mksc.1120.0749
Posted: 13 Nov 2013
Alok R. Saboo and Rajdeep Grewal
Georgia State University and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School

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initial public offering, customer orientation, competitor orientation, institutional environment, information economics, cheap talk, costly state falsification, latent instrumental variables, hierarchical Bayesian analysis, content analysis