Pasi Huovinen

Kuulas Research Agency

Helsinki

Finland

SCHOLARLY PAPERS

1

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228

TOTAL CITATIONS

0

Scholarly Papers (1)

1.

Does Mass Media Fuel, and Easy Credit Facilitate, Impulse Buys?

ETLA Discussion Paper No. 1126
Number of pages: 19 Posted: 18 Mar 2008
Pasi Huovinen and Petri Rouvinen
Kuulas Research Agency and VTT Technical Research Centre of Finland Ltd
Downloads 228 (291,570)

Abstract:

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Buying behavior, Impulsiveness, Mass media, Advertising, Credit cards