Sara Valentini

Bocconi University

Via Roentgen, 1 (4th floor)

Milan, 20136

Italy

http://https://marketing.unibocconi.eu/people/sara-valentini

SCHOLARLY PAPERS

2

DOWNLOADS

767

SSRN CITATIONS

4

CROSSREF CITATIONS

1

Scholarly Papers (2)

1.

Do Marketing Campaigns Produce Multichannel Buying and More Profitable Customers? A Field Experiment

Number of pages: 44 Posted: 06 Sep 2012 Last Revised: 21 Aug 2013
Elisa Montaguti, Scott Neslin and Sara Valentini
Department of Management, University of Bologna, Dartmouth College - Tuck School of Business and Bocconi University
Downloads 700 (56,411)
Citation 5

Abstract:

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Multichannel marketing, field experiment, CRM

2.

The Race for Data: Gaming or Being Gamed By the System?

Number of pages: 51 Posted: 20 Oct 2022
affiliation not provided to SSRN, University of Michigan, Stephen M. Ross School of Business, Department of Management, University of Bologna and Bocconi University
Downloads 67 (499,034)

Abstract:

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privacy, data disclosure, GDPR, digital data, text analysis, field experiments