Sara Valentini

Bocconi University

Via Roentgen, 1 (4th floor)

Milan, 20136

Italy

http://https://marketing.unibocconi.eu/people/sara-valentini

  • Bocconi University

SCHOLARLY PAPERS

2

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767

SSRN CITATIONS

4

CROSSREF CITATIONS

1

Scholarly Papers (2)

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1.

Do Marketing Campaigns Produce Multichannel Buying and More Profitable Customers? A Field Experiment

Number of pages: 44 Posted: 06 Sep 2012 Last Revised: 21 Aug 2013
Elisa Montaguti, Scott Neslin and Sara Valentini
Department of Management, University of Bologna, Dartmouth College - Tuck School of Business and Bocconi University
Downloads 700 (56,411)
Citation 5

Abstract:

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Multichannel marketing, field experiment, CRM

2.

The Race for Data: Gaming or Being Gamed By the System?

Number of pages: 51 Posted: 20 Oct 2022
Caterina D'Assergio, Puneet Manchanda, Elisa Montaguti and Sara Valentini
affiliation not provided to SSRN, University of Michigan, Stephen M. Ross School of Business, Department of Management, University of Bologna and Bocconi University
Downloads 67 (499,034)

Abstract:

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privacy, data disclosure, GDPR, digital data, text analysis, field experiments