N. Craig Smith

INSEAD

INSEAD Chaired Professor of Ethics and Social Responsibility

Boulevard de Constance

77305 Fontainebleau Cedex

France

SCHOLARLY PAPERS

28

DOWNLOADS
Rank 5,766

SSRN RANKINGS

Top 5,766

in Total Papers Downloads

15,382

TOTAL CITATIONS
Rank 26,008

SSRN RANKINGS

Top 26,008

in Total Papers Citations

50

Scholarly Papers (28)

Actions:
Email selected abstracts
1.

The New Marketing Myopia

INSEAD Working Paper No. 2009/08/Insead Social Innovation Centre
Number of pages: 30 Posted: 03 Feb 2009 Last Revised: 06 Apr 2009
N. Craig Smith, Minette E. Drumwright and Mary C. Gentile Ph.D.
INSEAD, affiliation not provided to SSRN and Consultant
Downloads 3,039 (9,054)
Citation 2

Abstract:

Loading...

Marketing Myopia, Stakeholders, Corporate Social Responsibility, Marketing and Society

2.

Commercializing Social Interaction: The Ethics of Stealth Marketing

INSEAD Business School Research Paper No. 2008/19/ISIC
Number of pages: 38 Posted: 26 Mar 2008
Kelly D. Martin and N. Craig Smith
Colorado State University, Fort Collins - College of Business and INSEAD
Downloads 2,081 (16,575)
Citation 7

Abstract:

Loading...

ethics, stealth marketing, covert marketing, consumer skepticism, deception

3.

Shareholder Primacy vs. Stakeholder Theory: The Law as Constraint and Potential Enabler of Stakeholder Concerns

INSEAD Working Paper No. 2018/15/ATL/Social Innovation Centre
Number of pages: 32 Posted: 21 Apr 2018
David Ronnegard and N. Craig Smith
INSEAD and INSEAD
Downloads 1,825 (20,410)
Citation 5

Abstract:

Loading...

4.

Socially Responsible Distribution: Distribution Strategies for Reaching the Bottom of the Pyramid

INSEAD Business School Research Paper No. 2008/21/ISIC
Number of pages: 55 Posted: 05 Apr 2008
Sushil Vachani and N. Craig Smith
affiliation not provided to SSRN and INSEAD
Downloads 1,458 (28,730)
Citation 9

Abstract:

Loading...

5.

Integrating Social Responsibility and Marketing Strategy: An Introduction

CALIFORNIA MANAGEMENT REVIEW VOL. 47, NO. 1 FALL 2004
Number of pages: 5 Posted: 01 Oct 2013
CB Bhattacharya, N. Craig Smith and David J. Vogel
European School of Management and Technology (ESMT), INSEAD and University of California, Berkeley - Haas School of Business
Downloads 1,187 (38,824)
Citation 3

Abstract:

Loading...

corporate social responsibility, management, marketing strategy

6.

What's at Stake? Stakeholder Engagement Strategy as the Key to Sustainable Growth

INSEAD Working Paper No. 2011/25/AL/INSEAD Social Innovation Centre
Number of pages: 37 Posted: 15 Feb 2011 Last Revised: 24 Oct 2014
N. Craig Smith, Sean Ansett and Lior Erez
INSEAD, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 888 (58,657)
Citation 2

Abstract:

Loading...

7.

Beyond the 'Win-Win': Creating Shared Value Requires Ethical Frameworks

California Management Review, Forthcoming, INSEAD Working Paper No. 2016/67/ATL/Social Innovation Centre
Number of pages: 40 Posted: 05 Oct 2016
Gastón de los Reyes, Markus Scholz and N. Craig Smith
George Washington University School of Business, FHWien University of Applied Sciences and INSEAD
Downloads 825 (64,691)
Citation 3

Abstract:

Loading...

Business and Society, Corporate Social Responsibility, Ethics, Stakeholders, Strategic Management

8.

Shareholder Primacy, Corporate Social Responsibility, and the Role of Business Schools

INSEAD Working Paper No. 2014/13/ATL/Social Innovation Centre
Number of pages: 44 Posted: 10 Sep 2013 Last Revised: 03 Feb 2014
N. Craig Smith and David Ronnegard
INSEAD and INSEAD
Downloads 586 (100,910)
Citation 3

Abstract:

Loading...

9.

Marketing's Consequences: Stakeholder Marketing and Supply Chain CSR Issues

INSEAD Working Paper No. 2010/17/INSEAD Social Innovation Centre
Number of pages: 42 Posted: 30 Mar 2010
N. Craig Smith, Guido Palazzo and CB Bhattacharya
INSEAD, University of Lausanne and European School of Management and Technology (ESMT)
Downloads 476 (129,998)
Citation 3

Abstract:

Loading...

10.

Bounded Goodness: Marketing Implications of Drucker on Corporate Responsibility

INSEAD Business School Research Paper No. 2008/18/ISIC
Number of pages: 34 Posted: 26 Mar 2008
N. Craig Smith
INSEAD
Downloads 427 (147,941)

Abstract:

Loading...

11.

Social Contract Theory and the Ethics of Deception in Consumer Research

INSEAD Working Paper No. 2009/04/INSEAD Social Innovation Centre/MKT
Number of pages: 53 Posted: 03 Feb 2009
N. Craig Smith, Allan J. Kimmel and Jill Klein
INSEAD, ESCP Europe and Independent
Downloads 358 (180,459)
Citation 4

Abstract:

Loading...

12.

CSR Halo: The Gift that Keeps on Giving?

INSEAD Working Paper No. 2018/07/ATL/Social Innovation Centre
Number of pages: 24 Posted: 07 Mar 2018 Last Revised: 12 Mar 2018
N. Craig Smith, Daniel Read and Sofia Lopez
INSEAD, University of Warwick - Warwick Business School and INSEAD
Downloads 327 (199,050)

Abstract:

Loading...

CSR Communications, CSR Domains, Greenwashing, Inference Making, Halo Effect

13.

Overcoming Rural Distribution Challenges at the Bottom of the Pyramid

INSEAD Working Paper No. 2010/65/AL/INSEAD Social Innovation Centre
Number of pages: 49 Posted: 10 Sep 2010
Sushil Vachani and N. Craig Smith
affiliation not provided to SSRN and INSEAD
Downloads 325 (200,374)

Abstract:

Loading...

14.

Boards and Sustainability: From Aspirations to Action

Management and Business Review, Vol. 1, No. 1, Winter 2021
Number of pages: 9 Posted: 02 Sep 2021
N. Craig Smith and Ron Soonieus
INSEAD and INSEAD
Downloads 315 (207,221)

Abstract:

Loading...

15.

Coronavirus Ethics: Judgments of Market Ethics in a Pandemic

INSEAD Working Paper No. 2020/62/ATL
Number of pages: 16 Posted: 18 Dec 2020 Last Revised: 22 Jan 2021
Yvetta Simonyan and N. Craig Smith
University of Bath and INSEAD
Downloads 293 (224,000)
Citation 1

Abstract:

Loading...

16.

Ethical Decision Making and Research Deception in the Behavioral Sciences: An Application of Social Contract Theory

INSEAD Working Paper No. 2010/66/AL/INSEAD Social Innovation Centre
Number of pages: 58 Posted: 10 Sep 2010
Allan J. Kimmel, N. Craig Smith and Jill Klein
ESCP Europe, INSEAD and affiliation not provided to SSRN
Downloads 224 (293,255)
Citation 2

Abstract:

Loading...

Deception in Research, Ethical Decision Making, Social Contract Theory

17.

Laying Foundations for an Emerging Field: A Commentary on Shelby Hunt’s Research on Marketing Ethics

INSEAD Working Paper No. 2010/63/AL/INSEAD Social Innovation Centre
Number of pages: 10 Posted: 31 Aug 2010
N. Craig Smith
INSEAD
Downloads 146 (430,181)

Abstract:

Loading...

18.

Turning Board Sustainability Aspirations into Action

INSEAD Working Paper No. 2020/08/ATL
Number of pages: 21 Posted: 12 Feb 2020
N. Craig Smith and Ron Soonieus
INSEAD and INSEAD
Downloads 137 (452,736)
Citation 4

Abstract:

Loading...

19.

Marketing Strategy and Corporate Social Responsibility

López-Rodríguez, S. and Smith, N. C. (2020). Marketing Strategy and Corporate Social Responsibility in The Routledge Companion to Strategic Marketing. Ed. Bodo B. Schlegelmilch and Russell S. Winer. New York, NY: Taylor & Francis Group / Routledge.
Number of pages: 17 Posted: 22 Mar 2023
Sofía López-Rodríguez and N. Craig Smith
Business Economics Department. University of the Balearic Islands. and INSEAD
Downloads 123 (493,358)
Citation 1

Abstract:

Loading...

Corporate Social Responsibility, Ethical Consumerism, Marketing Myopia, Marketing Strategy, Stakeholders, Sustainability

20.

Public Health and Political Corporate Social Responsibility: Pharmaceutical Company Engagement in COVAX

INSEAD Working Paper No. 2022/42/ATL
Number of pages: 69 Posted: 13 Sep 2022 Last Revised: 15 Sep 2022
Markus Scholz, N. Craig Smith, Maria Riegler and Anna Burton
FHWien University of Applied Sciences, INSEAD, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 123 (493,358)

Abstract:

Loading...

Political Corporate Social Responsibility, Access to Medicine, Multi-stakeholder Partnerships, COVID-19, COVAX

21.

Polish Citizens in a Transformed Society: A Social Contract Perspective on Business and Ethics in Poland

INSEAD Working Paper No. 2020/16/ATL
Number of pages: 42 Posted: 13 Mar 2020 Last Revised: 14 Mar 2020
Iwona Kuraszko and N. Craig Smith
INSEAD and INSEAD
Downloads 96 (591,344)

Abstract:

Loading...

Social Contract Theory, Business Ethics, Poland, Solidarity, Transformation, Shock Therapy, Cultural Specificity, Tesco, M-Bank

22.

Consumers and CSR Understanding: Nuances in Consumer Perceptions of Corporate Responsibility Initiatives

Lopez, S., & Smith, N. C. (2014). Consumers and CSR understanding: Nuances in consumer perceptions of corporate responsibility initiatives. Handbook of research on marketing and corporate social responsibility, 219-233.
Number of pages: 24 Posted: 22 Mar 2023
Sofía López-Rodríguez and N. Craig Smith
Business Economics Department. University of the Balearic Islands. and INSEAD
Downloads 64 (747,096)

Abstract:

Loading...

23.

The Enduring Potential of Justified Hypernorms

INSEAD Working Paper No. 2018/55/ATL
Number of pages: 47 Posted: 30 Nov 2018
Markus Scholz, Gastón de los Reyes and N. Craig Smith
FHWien University of Applied Sciences, George Washington University School of Business and INSEAD
Downloads 59 (778,971)
Citation 1

Abstract:

Loading...

Discourse Ethics, Human Rights, Hypernorms, Integrative Social Contracts Theory, Legitimacy, Multi-stakeholder initiatives

24.

Corporate Responsibility Meets the Digital Economy

INSEAD Working Paper No. 2021/23/ATL
Posted: 18 May 2021 Last Revised: 26 Jan 2024
Leena Lankoski and N. Craig Smith
Aalto University School of Business and INSEAD

Abstract:

Loading...

Artificial Intelligence, Big Data, Business Ethics, Corporate Responsibility, Digital Economy

25.

Shareholders vs. Stakeholders: How Liberal and Libertarian Political Philosophy Frames the Basic Debate in Business Ethics

INSEAD Working Paper No. 2011/132/INSEAD Social Innovation Centre
Posted: 22 Dec 2011 Last Revised: 02 Oct 2013
David Ronnegard and N. Craig Smith
INSEAD and INSEAD

Abstract:

Loading...

26.

Consumer Perceptions of Corporate Social Responsibility: The CSR Halo Effect

INSEAD Working Paper No. 2010/16/INSEAD Social Innovation Centre
Posted: 30 Mar 2010 Last Revised: 19 May 2018
N. Craig Smith, Daniel Read and Sofía López-Rodríguez
INSEAD, University of Warwick - Warwick Business School and Business Economics Department. University of the Balearic Islands.

Abstract:

Loading...

27.

Corporate Social Responsibility and the Legitimacy of the Shareholder Primacy Norm: A Rawlsian Analysis

INSEAD Working Paper No. 2010/01/INSEAD Social Innovation Centre
Posted: 07 Jan 2010 Last Revised: 02 Oct 2013
David Ronnegard and N. Craig Smith
INSEAD and INSEAD

Abstract:

Loading...

28.

Smart Defaults: From Hidden Persuaders to Adaptive Helpers

INSEAD Business School Research Paper No. 2009/03/ISIC
Posted: 06 Apr 2008 Last Revised: 19 Feb 2013
N. Craig Smith, Daniel G. Goldstein and Eric J. Johnson
INSEAD, Microsoft Corporation - Microsoft Research, New York City and Columbia University - Columbia Business School, Marketing

Abstract:

Loading...

Default Effects, Marketing Ethics, Consumer Choice, Consumer Welfare, Consumer Autonomy