N. Craig Smith

INSEAD

INSEAD Chaired Professor of Ethics and Social Responsibility

Boulevard de Constance

77305 Fontainebleau Cedex

France

SCHOLARLY PAPERS

20

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Top 4,463

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8,877

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Top 17,935

in Total Papers Citations

18

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Scholarly Papers (20)

1.

The New Marketing Myopia

INSEAD Working Paper No. 2009/08/Insead Social Innovation Centre
Number of pages: 30 Posted: 03 Feb 2009 Last Revised: 06 Apr 2009
INSEAD, affiliation not provided to SSRN and Consultant
Downloads 2,426 (5,080)

Abstract:

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Marketing Myopia, Stakeholders, Corporate Social Responsibility, Marketing and Society

2.

Commercializing Social Interaction: The Ethics of Stealth Marketing

INSEAD Business School Research Paper No. 2008/19/ISIC
Number of pages: 38 Posted: 26 Mar 2008
Kelly D. Martin and N. Craig Smith
Colorado State University, Fort Collins - College of Business and INSEAD
Downloads 1,781 (8,588)

Abstract:

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ethics, stealth marketing, covert marketing, consumer skepticism, deception

3.

Socially Responsible Distribution: Distribution Strategies for Reaching the Bottom of the Pyramid

INSEAD Business School Research Paper No. 2008/21/ISIC
Number of pages: 55 Posted: 05 Apr 2008
Sushil Vachani and N. Craig Smith
affiliation not provided to SSRN and INSEAD
Downloads 1,255 (15,027)

Abstract:

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4.

Integrating Social Responsibility and Marketing Strategy: An Introduction

CALIFORNIA MANAGEMENT REVIEW VOL. 47, NO. 1 FALL 2004
Number of pages: 5 Posted: 01 Oct 2013
CB Bhattacharya, N. Craig Smith and David J. Vogel
European School of Management and Technology (ESMT), INSEAD and University of California, Berkeley - Haas School of Business
Downloads 521 (51,604)

Abstract:

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corporate social responsibility, management, marketing strategy

5.

Beyond the 'Win-Win': Creating Shared Value Requires Ethical Frameworks

California Management Review, Forthcoming, INSEAD Working Paper No. 2016/67/ATL/Social Innovation Centre
Number of pages: 40 Posted: 05 Oct 2016
George Washington University School of Business, FHWien University of Applied Sciences and INSEAD
Downloads 504 (53,792)

Abstract:

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Business and Society, Corporate Social Responsibility, Ethics, Stakeholders, Strategic Management

6.

Shareholder Primacy vs. Stakeholder Theory: The Law as Constraint and Potential Enabler of Stakeholder Concerns

INSEAD Working Paper No. 2018/15/ATL/Social Innovation Centre
Number of pages: 32 Posted: 21 Apr 2018
David Ronnegard and N. Craig Smith
INSEAD and INSEAD
Downloads 401 (71,251)

Abstract:

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7.

Marketing's Consequences: Stakeholder Marketing and Supply Chain CSR Issues

INSEAD Working Paper No. 2010/17/INSEAD Social Innovation Centre
Number of pages: 42 Posted: 30 Mar 2010
N. Craig Smith, Guido Palazzo and CB Bhattacharya
INSEAD, University of Lausanne and European School of Management and Technology (ESMT)
Downloads 365 (79,540)

Abstract:

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8.

Bounded Goodness: Marketing Implications of Drucker on Corporate Responsibility

INSEAD Business School Research Paper No. 2008/18/ISIC
Number of pages: 34 Posted: 26 Mar 2008
N. Craig Smith
INSEAD
Downloads 360 (80,820)

Abstract:

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9.

What's at Stake? Stakeholder Engagement Strategy as the Key to Sustainable Growth

INSEAD Working Paper No. 2011/25/AL/INSEAD Social Innovation Centre
Number of pages: 37 Posted: 15 Feb 2011 Last Revised: 24 Oct 2014
N. Craig Smith, Sean Ansett and Lior Erez
INSEAD, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 265 (113,057)

Abstract:

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10.

Shareholder Primacy, Corporate Social Responsibility, and the Role of Business Schools

INSEAD Working Paper No. 2014/13/ATL/Social Innovation Centre
Number of pages: 44 Posted: 10 Sep 2013 Last Revised: 03 Feb 2014
N. Craig Smith and David Ronnegard
INSEAD and INSEAD
Downloads 257 (116,729)

Abstract:

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11.

Social Contract Theory and the Ethics of Deception in Consumer Research

INSEAD Working Paper No. 2009/04/INSEAD Social Innovation Centre/MKT
Number of pages: 53 Posted: 03 Feb 2009
N. Craig Smith, Allan J. Kimmel and Jill Klein
INSEAD, ESCP Europe and Independent
Downloads 244 (123,121)

Abstract:

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12.

Overcoming Rural Distribution Challenges at the Bottom of the Pyramid

INSEAD Working Paper No. 2010/65/AL/INSEAD Social Innovation Centre
Number of pages: 49 Posted: 10 Sep 2010
Sushil Vachani and N. Craig Smith
affiliation not provided to SSRN and INSEAD
Downloads 228 (131,762)

Abstract:

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13.

Ethical Decision Making and Research Deception in the Behavioral Sciences: An Application of Social Contract Theory

INSEAD Working Paper No. 2010/66/AL/INSEAD Social Innovation Centre
Number of pages: 58 Posted: 10 Sep 2010
Allan J. Kimmel, N. Craig Smith and Jill Klein
ESCP Europe, INSEAD and affiliation not provided to SSRN
Downloads 113 (239,461)

Abstract:

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Deception in Research, Ethical Decision Making, Social Contract Theory

14.

CSR Halo: The Gift that Keeps on Giving?

INSEAD Working Paper No. 2018/07/ATL/Social Innovation Centre
Number of pages: 24 Posted: 07 Mar 2018 Last Revised: 12 Mar 2018
N. Craig Smith, Daniel Read and Sofia Lopez
INSEAD, University of Warwick - Warwick Business School and INSEAD
Downloads 72 (318,754)

Abstract:

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CSR Communications, CSR Domains, Greenwashing, Inference Making, Halo Effect

15.

Laying Foundations for an Emerging Field: A Commentary on Shelby Hunt’s Research on Marketing Ethics

INSEAD Working Paper No. 2010/63/AL/INSEAD Social Innovation Centre
Number of pages: 10 Posted: 31 Aug 2010
N. Craig Smith
INSEAD
Downloads 72 (318,754)

Abstract:

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16.

The Enduring Potential of Justified Hypernorms

INSEAD Working Paper No. 2018/55/ATL
Number of pages: 47 Posted: 30 Nov 2018
FHWien University of Applied Sciences, George Washington University School of Business and INSEAD
Downloads 13 (553,060)

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Discourse Ethics, Human Rights, Hypernorms, Integrative Social Contracts Theory, Legitimacy, Multi-stakeholder initiatives

17.

Shareholders vs. Stakeholders: How Liberal and Libertarian Political Philosophy Frames the Basic Debate in Business Ethics

INSEAD Working Paper No. 2011/132/INSEAD Social Innovation Centre
Posted: 22 Dec 2011 Last Revised: 02 Oct 2013
David Ronnegard and N. Craig Smith
INSEAD and INSEAD

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18.

Consumer Perceptions of Corporate Social Responsibility: The CSR Halo Effect

INSEAD Working Paper No. 2010/16/INSEAD Social Innovation Centre
Posted: 30 Mar 2010 Last Revised: 19 May 2018
N. Craig Smith, Daniel Read and Sofia López-Rodríguez
INSEAD, University of Warwick - Warwick Business School and INSEAD

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19.

Corporate Social Responsibility and the Legitimacy of the Shareholder Primacy Norm: A Rawlsian Analysis

INSEAD Working Paper No. 2010/01/INSEAD Social Innovation Centre
Posted: 07 Jan 2010 Last Revised: 02 Oct 2013
David Ronnegard and N. Craig Smith
INSEAD and INSEAD

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20.

Smart Defaults: From Hidden Persuaders to Adaptive Helpers

INSEAD Business School Research Paper No. 2009/03/ISIC
Posted: 06 Apr 2008 Last Revised: 19 Feb 2013
N. Craig Smith, Daniel G. Goldstein and Eric J. Johnson
INSEAD, Microsoft Research New York City and Columbia Business School - Marketing

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Default Effects, Marketing Ethics, Consumer Choice, Consumer Welfare, Consumer Autonomy