Martin Natter

University of Zurich

Professor of Marketing

Plattenstrasse 14

Zurich, CH-8032

Switzerland

SCHOLARLY PAPERS

8

DOWNLOADS

1,370

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (8)

1.

Improving Marketing's Contribution to New Product Development

Journal of Product Innovation Management, Forthcoming
Number of pages: 54 Posted: 14 Nov 2011
Goethe University Frankfurt, University of Zurich and University of Groningen - Faculty of Economics and Business
Downloads 378 (77,663)

Abstract:

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Marketing Capabilities, Innovation Performance, Role of Marketing

2.

Sampling, Discounts or Pay-What-You-Want: Two Field Experiments

International Journal of Research in Marketing, Forthcoming
Number of pages: 26 Posted: 24 Apr 2014
Ju-Young Kim, Martin Natter and Martin Spann
Goethe University Frankfurt - Faculty of Economics and Business Administration, University of Zurich and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 304 (99,369)

Abstract:

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sampling, free samples, pay-what-you-want, price discounts, sales promotion

3.

Life Cycle Profit - Reducing Supply Risks by Integrated Demand Management

Technology Analysis & Strategic Management, Vol. 21, No. 5, pp. 653–664, July 2009
Number of pages: 26 Posted: 07 Apr 2008 Last Revised: 14 Nov 2011
Gerald Reiner, Martin Natter and Wenzel Drechsler
Vienna University of Economics and Business Administration - Department of Information Systems and Operations, University of Zurich and Goethe University Frankfurt
Downloads 203 (149,696)

Abstract:

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Life Cycle Profit , Integrated Demand Management, System Dynamics

4.

Understanding a Firm’s Openness Decisions in Innovation

Journal of Business Research, Forthcoming
Number of pages: 36 Posted: 14 Nov 2011
Wenzel Drechsler and Martin Natter
Goethe University Frankfurt and University of Zurich
Downloads 144 (202,137)
Citation 1

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Open innovation, degree of openness, innovation cooperation, decision structure, resource-based view

5.

Decomposing the Effects of Online Customer Reviews on Brand, Price, and Product Attributes

International Journal of Research in Marketing, Forthcoming
Number of pages: 42 Posted: 01 Feb 2015
Goethe University Frankfurt, Goethe University Frankfurt, University of Zurich and Humboldt University Berlin - School of Business and Economics
Downloads 111 (249,910)

Abstract:

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online customer reviews, choice-based conjoint experiment, brand management, pricing, willingness to pay

6.

Are Private Label Users Attractive Targets for Retailer Coupons?

International Journal of Research in Marketing, Forthcoming
Number of pages: 37 Posted: 12 May 2010 Last Revised: 01 Jun 2010
Salome Nies and Martin Natter
Goethe University Frankfurt and University of Zurich
Downloads 110 (248,325)

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Private Labels, Coupons, Field Experiment

7.

New Metrics for Evaluating Preference Maps

International Journal of Marketing Research, Forthcoming
Number of pages: 37 Posted: 29 Mar 2010
Corinne Faure and Martin Natter
ESSEC Business School and University of Zurich
Downloads 68 (334,646)

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8.

Do Price Charts Provided by Online Shopbots Influence Price Expectations and Purchase Timing Decisions?

Journal of Interactive Marketing, Vol. 25, pp. 95-109, 2011
Number of pages: 53 Posted: 14 Nov 2011
Wenzel Drechsler and Martin Natter
Goethe University Frankfurt and University of Zurich
Downloads 52 (381,798)

Abstract:

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Price expectations, Purchase timing, Shopbots, Price comparison sites, Information visualization