Chao Liang

China Europe International Business School (CEIBS)

Associate Professor

SCHOLARLY PAPERS

9

DOWNLOADS

663

SSRN CITATIONS

17

CROSSREF CITATIONS

1

Scholarly Papers (9)

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1.

Analysis of Product Rollover Strategies in the Presence of Strategic Customers

Management Science, Forthcoming
Number of pages: 31 Posted: 12 May 2011 Last Revised: 30 Nov 2019
Chao Liang, M. Çakanyıldırım and Suresh Sethi
China Europe International Business School (CEIBS), University of Texas at Dallas - Naveen Jindal School of Management and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 303 (173,598)
Citation 9

Abstract:

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product rollover, strategic customers, product cannibalization, dynamic pricing, rational expectation equilibrium, new product introduction, product innnovation

2.

Cry-Wolf Syndrome in Recommendation

Production and Operations Management
Number of pages: 24 Posted: 14 Nov 2019 Last Revised: 06 Jul 2022
Baixun LI, Meng Li and Chao Liang
affiliation not provided to SSRN, University of Houston - Department of Decision & Information Sciences and China Europe International Business School (CEIBS)
Downloads 182 (283,443)

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managerial bias, behavioral operations management, demand uncertainty, forecasting

3.

The Value of 'Bespoke': Demand Learning, Preference Learning, and Customer Behavior

Forthcoming, Management Science
Number of pages: 29 Posted: 14 Apr 2017 Last Revised: 29 Jun 2017
Tingliang Huang, Chao Liang and Jingqi Wang
Haslam College of Business, University of Tennessee, China Europe International Business School (CEIBS) and The Chinese University of Hong Kong, Shenzhen
Downloads 178 (289,062)
Citation 8

Abstract:

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Operations-Marketing Interface; Customization; Demand Forecast; Customer Behavior

4.

The Adoption of Suggested Retail Prices

Posted: 09 Feb 2023
Zheng Han, Meng Li and Chao Liang
DePaul University, University of Houston - Department of Decision & Information Sciences and China Europe International Business School (CEIBS)

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suggested retail price, reference effect, loss aversion, behavioral economics

5.

Integrative Capabilities in Competitive Entry

Posted: 23 Jan 2023 Last Revised: 27 Mar 2023
Meng Li and Chao Liang
University of Houston - Department of Decision & Information Sciences and China Europe International Business School (CEIBS)

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6.

Traceability, Lot Size, Recall Penalty and Food Safety

Posted: 28 Dec 2022
Chao Liang, Yuxin Chen and Xianjun Geng
China Europe International Business School (CEIBS), New York University (NYU) - New York University (NYU), Shanghai and Independent

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traceability; lot size; food safety; social welfare; moral hazard

7.

Inventory Sharing with Transshipment: Impacts of Demand Distribution Shapes and Setup Costs

Production and Operations Management, 23(10), 2014, 1779-1794
Posted: 20 Apr 2020
Chao Liang, Suresh Sethi, Ruixia Shi and Jun Zhang
China Europe International Business School (CEIBS), University of Texas at Dallas - Naveen Jindal School of Management, affiliation not provided to SSRN and University of Texas at Dallas - Naveen Jindal School of Management

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transshipment; inventory sharing; demand shapes; three-point distribution

8.

Can Strategic Customer Behavior Speed Up Product Innovation?

Production and Operations Management, 27(8), 2018, 1516-1533
Posted: 20 Apr 2020
Chao Liang, M. Çakanyıldırım and Suresh Sethi
China Europe International Business School (CEIBS), University of Texas at Dallas - Naveen Jindal School of Management and University of Texas at Dallas - Naveen Jindal School of Management

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innovation; strategic customer; rollover strategy; new product introduction

9.

E-tailers' Inventory Storage Location and Pricing Decisions with Strategic Customer Behavior Consideration

Posted: 27 Sep 2019 Last Revised: 29 Sep 2022
Yuxin Chen, Meng Li and Chao Liang
New York University (NYU) - New York University (NYU), Shanghai, University of Houston - Department of Decision & Information Sciences and China Europe International Business School (CEIBS)

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e-tailing, strategic customers, pricing, inventory storage location, demand uncertainty